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Linking Your Social Media Profiles

Add LinkedIn, Facebook, Instagram, and other social links to help visitors connect with you

Brandon Austin avatar
Written by Brandon Austin
Updated today

Quick Answer

Add social media links in the "Social Media" section of your profile. Enter URLs for up to 6 platforms: LinkedIn, Facebook, X (Twitter), YouTube, Instagram, and Yelp. Filled platforms display as clickable icons on your public listing.


Overview

Social media links help visitors connect with you beyond Heritage Web. They can follow your updates, verify your professional presence, and see reviews. Only platforms with URLs entered will display—empty fields are simply not shown.


Available Platforms for Profiles

Platform

Field Label

What to Link

LinkedIn

LinkedIn Profile URL

Your personal LinkedIn profile

Facebook

Facebook Page URL

Your professional/business Facebook page

X (Twitter)

X (Formerly Twitter) Profile URL

Your X/Twitter profile

YouTube

YouTube Channel URL

Your YouTube channel

Instagram

Instagram Profile URL

Your Instagram profile

Yelp

Yelp URL

Your Yelp business page


Step-by-Step Instructions

Step 1: Open the Social Media Section

Navigate to your Edit Profile page and expand "Social Media."

Step 2: Enter Your Profile URLs

Paste the full URL for each platform you want to display:

  • LinkedIn: https://www.linkedin.com/in/yourname

  • Facebook: https://www.facebook.com/yourpage

  • X/Twitter: https://x.com/yourhandle or https://twitter.com/yourhandle

  • YouTube: https://www.youtube.com/@yourchannel

  • Instagram: https://www.instagram.com/yourhandle

  • Yelp: https://www.yelp.com/biz/your-business-city

Step 3: Submit Your Changes

Click "Publish Draft" to save.


Which Platforms to Prioritize

High Priority:

  • LinkedIn: Essential for professional credibility—most visitors expect this

  • Yelp: Important if you have positive reviews

Medium Priority:

  • Facebook: Useful if you maintain an active business page

  • Instagram: Valuable for visually-oriented practices

Lower Priority (unless active):

  • YouTube: Only if you have channel content

  • X/Twitter: Only if you're active on the platform


Important Notes

  • LinkedIn Profile URL (not Company): Profile listings use your personal LinkedIn—not a company page

  • Full URLs required: Include https:// at the beginning

  • Partial completion OK: Only add platforms you actively use

  • Visibility toggle: You can hide social media without deleting URLs

  • No login wall: Social links are visible to all visitors (not gated)


FAQs

What's the difference between LinkedIn Profile URL and LinkedIn Company URL? Profile listings use LinkedIn Profile URL (your personal profile: linkedin.com/in/yourname). Organization listings use LinkedIn Company URL (your company page: linkedin.com/company/companyname).

Should I link to personal or business social accounts? For Profile listings, link to accounts that represent you professionally. If you have separate personal and business accounts, use the professional ones.

What if my Instagram is private? The link will work, but visitors will see a "private account" message. Consider making it public or removing the link.

Can I add other platforms like TikTok? No. Heritage Web supports the six platforms listed. For other platforms, include links in your Bio section.

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