Quick Answer
Add social media links in the "Social Media" section of your organization listing. Enter URLs for up to 6 platforms: LinkedIn (Company Page), Facebook, X (Twitter), YouTube, Instagram, and Yelp. Filled platforms display as clickable icons on your public listing.
Overview
Social media links help customers connect with your business beyond Heritage Web. They can follow your updates, see customer reviews, and explore your company culture. Only platforms with URLs entered will display—empty fields are simply not shown.
Available Platforms for Organizations
Platform | Field Label | What to Link |
LinkedIn Company URL | Your company's LinkedIn Company Page | |
Facebook Page URL | Your business Facebook page | |
X (Twitter) | X (Formerly Twitter) Profile URL | Your company's X/Twitter profile |
YouTube | YouTube Channel URL | Your company's YouTube channel |
Instagram Profile URL | Your company's Instagram profile | |
Yelp | Yelp URL | Your Yelp business page |
Step-by-Step Instructions
Step 1: Open the Social Media Section
Navigate to your Edit Organization page and expand "Social Media."
Step 2: Enter Your Business URLs
Paste the full URL for each platform you want to display:
LinkedIn:
https://www.linkedin.com/company/yourcompanyFacebook:
https://www.facebook.com/yourbusinessX/Twitter:
https://x.com/yourcompanyorhttps://twitter.com/yourcompanyYouTube:
https://www.youtube.com/@yourchannelInstagram:
https://www.instagram.com/yourcompanyYelp:
https://www.yelp.com/biz/your-business-city
Step 3: Submit Your Changes
Click "Publish Draft" to save.
Which Platforms to Prioritize
High Priority:
LinkedIn Company Page: Essential for B2B businesses and professional services
Yelp: Critical for local businesses—customers check reviews
Facebook: Important if you maintain an active business presence
Medium Priority:
Instagram: Valuable for restaurants, retail, and visually-oriented businesses
YouTube: Important if you have video content
Lower Priority (unless active):
X/Twitter: Only if you're regularly active
Important Notes
LinkedIn Company URL (not Profile): Organization listings use your Company Page—not a personal profile
Full URLs required: Include
https://at the beginningPartial completion OK: Only add platforms you actively use
Visibility toggle: You can hide social media without deleting URLs
No login wall: Social links are visible to all visitors (not gated)
FAQs
What's the difference between LinkedIn Company URL and LinkedIn Profile URL? Organization listings use LinkedIn Company URL (your company page: linkedin.com/company/companyname). Profile listings use LinkedIn Profile URL (personal profiles: linkedin.com/in/yourname).
We have multiple locations—which social accounts should we link? Link the main company social accounts. If individual locations have separate accounts, consider creating separate Organization listings for each location.
Should I link even if we're not very active on a platform? Only link platforms where you have a meaningful presence. An inactive social profile can create a negative impression.
Can I add other platforms? No. Heritage Web supports the six platforms listed. For other platforms, include links in your Overview section.