Linking Your Social Media Profiles

Quick Answer

Add links to your business social media profiles in the Social Media section of your Organization listing. Heritage Web supports six platforms: LinkedIn (Company), Facebook, X (Twitter), YouTube, Instagram, and Yelp. Social links display as icons on your listing.

Overview

Social media links let visitors explore your business beyond your Heritage Web listing. They can see your latest updates, read reviews, watch videos, and get a fuller picture of your organization. Adding social profiles builds credibility and gives potential clients multiple ways to connect with you.

Supported Platforms

Platform	URL Format	Best For
LinkedIn Company	linkedin.com/company/...	Professional networking, B2B
Facebook	facebook.com/...	Community engagement, updates
X (Twitter)	twitter.com/... or x.com/...	News, quick updates
YouTube	youtube.com/...	Video content, tutorials
Instagram	instagram.com/...	Visual content, behind-the-scenes
Yelp	yelp.com/biz/...	Reviews, local businesses

Step-by-Step Instructions

Step 1: Access the Social Media Section

Go to your Organization listing edit page
Scroll to the Social Media section
Click to expand if collapsed

Step 2: Add Your Social Links

For each platform you use:

Find the field for that platform
Paste your full profile URL
Repeat for additional platforms

Step 3: Verify Your Links

Double-check each URL is correct
Ensure links go to your business pages (not personal)
Test links open the correct profiles

Step 4: Save Your Changes

Click Publish Draft to save
Social icons display after approval

Platform-Specific Guidelines

LinkedIn Company Page

Use your Company Page, not personal profile
Format: https://www.linkedin.com/company/your-company-name
For personal LinkedIn, use your Profile listing instead

Facebook

Use your Business Page URL
Format: https://www.facebook.com/yourbusinessname
Not personal profiles

X (Twitter)

Use your business handle
Format: https://twitter.com/yourbusiness or https://x.com/yourbusiness

YouTube

Link to your channel
Format: https://www.youtube.com/c/yourchannel or https://www.youtube.com/@yourhandle

Instagram

Link to your business profile
Format: https://www.instagram.com/yourbusiness

Yelp

Link to your Yelp business page
Format: https://www.yelp.com/biz/your-business-city

Which Platforms to Include

Prioritize platforms where you:

Actively post content
Have positive reviews
Engage with your audience
Maintain current information

Skip platforms that:

You haven't updated in months
Have negative or few reviews
Show personal (not business) content
Are incomplete or abandoned

Social Media Best Practices

Do:

Link only to active, maintained profiles
Use business pages, not personal accounts
Verify all links work correctly
Keep linked profiles professional
Update if your URLs change

Don't:

Link to abandoned profiles
Mix personal and business pages
Include platforms with negative reviews (unless you're addressing them)
Add every platform just to fill fields
Forget to update when handles change

Visibility Control

The Social Media section has a visibility toggle:

Setting	Result
Visible	Social icons display on your listing
Hidden	Social media section not shown

What Visitors See

Social links typically display as:

Clickable icons for each platform
Icons link to your profiles in a new tab
Clean, recognizable platform logos

Important Notes

Only add platforms you actively maintain
All six fields are optional—add only what's relevant
LinkedIn Company is different from LinkedIn Profile
Links should go to business pages, not personal profiles
Social links don't affect lead matching

FAQs

Do I need to fill in all six platforms? No. Only add platforms where you have active business profiles. Quality over quantity.

What's the difference between LinkedIn Company and LinkedIn Profile? LinkedIn Company is your business page (linkedin.com/company/...). LinkedIn Profile is your personal page (linkedin.com/in/...). Use Company for Organizations, Profile for your personal Profile listing.

Can I add other social platforms not listed? Currently, only the six listed platforms are supported. Use your Website field for other online presences.

Will my social media posts appear on my listing? No. Heritage Web links to your profiles but doesn't display your social content. Visitors click through to see your posts.

Should I include Yelp if I have bad reviews? Consider whether the benefits outweigh the risks. Some businesses address negative reviews proactively; others prefer not to highlight Yelp.

What if my business doesn't use social media? That's fine. Leave the fields empty. Social links are optional enhancements, not requirements.