Quick Answer
Add social media links in the "Social Media" section of your job listing. Jobs can link to 6 platforms: LinkedIn (Company Page), Facebook, X (Twitter), YouTube, Instagram, and Yelp. These help candidates research your company before applying.
Overview
Social media links help job seekers learn about your company culture, see what it's like to work there, and verify your organization's legitimacy. Candidates often research employers on social media before applying—making this section valuable for attracting qualified applicants.
Available Platforms for Jobs
Platform | Field Label | What to Link |
LinkedIn Company URL | Your company's LinkedIn Company Page | |
Facebook Page URL | Your company's Facebook business page | |
X (Twitter) | X (Formerly Twitter) Profile URL | Your company's X/Twitter profile |
YouTube | YouTube Channel URL | Your company's YouTube channel |
Instagram Profile URL | Your company's Instagram profile | |
Yelp | Yelp URL | Your company's Yelp business page |
Step-by-Step Instructions
Step 1: Open the Social Media Section
Navigate to your Edit Job page and expand "Social Media."
Step 2: Enter Your Company URLs
Paste the full URL for each platform you want to display:
LinkedIn:
https://www.linkedin.com/company/yourcompanyFacebook:
https://www.facebook.com/yourcompanyX/Twitter:
https://x.com/yourcompanyorhttps://twitter.com/yourcompanyYouTube:
https://www.youtube.com/@yourchannelInstagram:
https://www.instagram.com/yourcompanyYelp:
https://www.yelp.com/biz/your-company-city
Step 3: Submit Your Changes
Click "Publish Draft" to save.
Which Platforms to Prioritize
High Priority:
LinkedIn Company Page: Essential—candidates expect to research employers on LinkedIn
Instagram: Great for showcasing workplace culture and team activities
Facebook: Useful for company updates and community engagement
Medium Priority:
Yelp: Shows company reputation through customer reviews
YouTube: Valuable if you have company culture videos
Lower Priority (unless active):
X/Twitter: Only if your company is regularly active
Why Social Media Matters for Job Listings
Benefit | How It Helps |
Company research | Candidates verify you're a legitimate, established business |
Culture preview | Instagram and Facebook show workplace life |
Employee presence | LinkedIn shows team size and employee profiles |
Reputation | Yelp shows how customers view your business |
Important Notes
LinkedIn Company URL (not Profile): Use your company page URL, not a personal profile
Full URLs required: Include
https://at the beginningCompany accounts only: Link to company accounts, not personal profiles of hiring managers
Partial completion OK: Only add platforms where you have an active presence
Visibility toggle: You can hide social media without deleting URLs
FAQs
Should I use the same social links across all our job postings? Yes. Your company's social media presence is consistent regardless of which job you're posting. Use the same company URLs across all job listings.
Why do Jobs use LinkedIn Company URL instead of Profile URL? Candidates want to research the employer, not an individual recruiter. The Company Page shows company information, employee count, and organizational details.
What if our company doesn't have a LinkedIn Company Page? Create one—it's free and essential for recruiting. Until then, you can leave the field empty.
Can I add the hiring manager's LinkedIn? The Social Media section is for company accounts. If you want to highlight a hiring manager, mention them in the job description and include their LinkedIn there.