Quick Answer
Add social media links in the "Social Media" section of your event listing. Events can link to 4 platforms: Facebook, X (Twitter), YouTube, and Instagram. Note: LinkedIn and Yelp are not available for event listings.
Overview
Social media links help potential attendees follow your event updates, share with friends, and engage with event content. Only platforms with URLs entered will display—empty fields are simply not shown.
Events have fewer social media options than other listing types because some platforms (LinkedIn, Yelp) aren't applicable to events.
Available Platforms for Events
Platform | Field Label | What to Link |
Facebook Page URL | Your event's Facebook Event page or organizer page | |
X (Twitter) | X (Formerly Twitter) Profile URL | Event or organizer X/Twitter profile |
YouTube | YouTube Channel URL | Event or organizer YouTube channel |
Instagram Profile URL | Event or organizer Instagram profile |
Not available for events: LinkedIn, Yelp
Step-by-Step Instructions
Step 1: Open the Social Media Section
Navigate to your Edit Event page and expand "Social Media."
Step 2: Enter Your Event URLs
Paste the full URL for each platform you want to display:
Facebook:
https://www.facebook.com/events/1234567890orhttps://www.facebook.com/youreventpageX/Twitter:
https://x.com/eventhandleorhttps://twitter.com/eventhandleYouTube:
https://www.youtube.com/@yourchannelInstagram:
https://www.instagram.com/eventhandle
Step 3: Submit Your Changes
Click "Publish Draft" to save.
Which Platforms to Prioritize
High Priority:
Facebook: The primary platform for event discovery and RSVPs—many attendees expect this
Instagram: Excellent for visual event promotion and behind-the-scenes content
Medium Priority:
X/Twitter: Useful for event updates and hashtag campaigns
YouTube: Important if you have promotional videos or past event footage
What to Link: Event vs. Organizer Accounts
Option | When to Use |
Event-specific accounts | Large events with dedicated social presence |
Organizer accounts | Smaller events or when event-specific accounts don't exist |
Facebook Event page | Great option—visitors can RSVP directly |
Why Events Don't Have LinkedIn or Yelp
Platform | Why Not Available |
Events don't have their own LinkedIn presence; link your organization's LinkedIn in the Organization listing instead | |
Yelp | Yelp is for business reviews; events aren't reviewable businesses |
If you want to show LinkedIn or Yelp presence, create an Organization listing for the event organizer and link it from your event.
Important Notes
Full URLs required: Include
https://at the beginningPartial completion OK: Only add platforms where you have an active presence
Visibility toggle: You can hide social media without deleting URLs
Update for recurring events: Ensure social links are current for each event edition
FAQs
Can I link a Facebook Event instead of a Facebook Page? Yes! Linking directly to your Facebook Event page is a great option—visitors can RSVP and see event details.
Why can't I add LinkedIn to my event? Events don't have their own LinkedIn presence. If you want LinkedIn visibility, create an Organization listing for the event organizer with LinkedIn Company URL.
Should I create event-specific social accounts? For large recurring events, dedicated accounts can build a following. For smaller or one-time events, using the organizer's accounts is often more practical.
What if our social accounts are private? Public accounts are strongly recommended for events. If accounts are private, links will work but visitors will see a "private account" message.