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Adding an Event Website

Direct attendees to your registration page, ticketing platform, or event homepage.

Brandon Austin avatar
Written by Brandon Austin
Updated this week

Quick Answer

Add your Event Website URL in the Locations tab to give attendees a direct link to register, purchase tickets, or learn more about your event. This is especially important for ticketed events or virtual events where the link is the primary way attendees connect.


Overview

The Event Website field appears on the Locations tab and provides a clickable link on your public event listing. This link typically directs to your event's registration page, ticketing platform (Eventbrite, Ticketmaster, etc.), or your organization's event page. For virtual events, this might be your streaming or meeting link.


Step-by-Step Instructions

Step 1: Access the Event Website Field

  1. Log into your Heritage Web dashboard.

  2. Click My Events in the left navigation.

  3. Select your event.

  4. Click the Locations tab (third tab).

  5. Find the Event Website field.

Step 2: Enter Your URL

  1. Type or paste your complete URL.

  2. Make sure it starts with https:// for security.

Examples of valid URLs:

  • https://www.eventbrite.com/e/your-event-123456

  • https://www.yourorg.com/events/annual-gala

  • https://zoom.us/j/123456789 (for virtual events)

  • https://www.ticketmaster.com/event/xyz

Step 3: Save Your Changes

  1. Verify the URL is correct—test it in a new browser tab.

  2. Click Publish Draft to submit.


What to Link To

Event Type

Recommended Link

Ticketed event

Ticketing page (Eventbrite, Ticketmaster, etc.)

Free registration

Registration form or RSVP page

Virtual event

Meeting link (Zoom, Teams, YouTube Live, etc.)

Organization event page

Your website's event details page

Multi-session event

Landing page with all session options


Important Notes

  • Event Website is optional—but highly recommended for most events.

  • URL must include https://—type the complete URL starting with https://.

  • Link is always visible—no visibility toggle for event websites.

  • Test your link—make sure it works before submitting.

  • Keep it updated—if your ticketing link changes, update your listing.


FAQs

Is the Event Website required?

No, it's optional. However, for ticketed or virtual events, it's essential for directing attendees to registration or joining.

What if I don't have a separate event website?

You can link to any relevant page: your organization's homepage, a Facebook event, or leave it blank if there's no online component.

Can I link to a Facebook or Instagram event?

Yes. Any valid URL works. Social media event pages are common choices.

For virtual events, should I put the Zoom link here?

Yes, but consider privacy. If your virtual event is public, the link here works well. For private events, you might link to a registration page that provides the meeting link after signup.

What if my ticketing link changes?

Update your Event Website field and click Publish Draft. Changes go through the review process like any other edit.

Can I add multiple website links?

No. There's only one Event Website field. If you have multiple links (tickets, schedule, venue info), consider linking to a landing page that contains all the relevant links.

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