Quick Answer
Use the Event Website field to link visitors to your ticketing platform. Enter the URL where attendees can purchase tickets or register. Heritage Web displays pricing in Events Tickets but all actual purchases happen on your external platform.
Overview
Heritage Web shows ticket information but doesn't process sales. Visitors see your pricing on the listing, then click through to Eventbrite, Ticketmaster, your organization's website, or any registration platform to complete their purchase.
Step-by-Step Instructions
Step 1: Set Up Your External Ticketing
Choose your platform and create your event:
Eventbrite
Ticketmaster
Your organization's website
Google Forms or Typeform for RSVPs
Zoom registration for virtual events
Step 2: Add the Event Website Link
Open your event listing
Find the Event Website field
Enter the full URL starting with https://
Examples:
https://www.eventbrite.com/e/your-event-123456789https://yourorganization.com/events/gala-2025https://zoom.us/meeting/register/your-meeting-id
Step 3: Display Pricing Information
Add your ticket tiers in Events Tickets
Match the pricing shown on your external platform
This gives visitors cost information before clicking through
Important Notes
Always include https:// at the start of your URL
Test the link before publishing to ensure it works
Update the link if your ticketing URL changes
Visitors expect the link to take them directly to purchase/registration
FAQs
What if I don't have a ticketing platform? You can leave Event Website blank, but consider free options like Eventbrite (free for free events) or Google Forms for simple RSVPs.
Should my prices exactly match the ticketing site? Yes. Keep Heritage Web pricing consistent with your actual platform to avoid confusion when visitors click through.
Can I link to a contact form instead of ticketing? Yes. Any URL works—contact forms, email signups, or general event pages. The field accepts any valid web address.
What about events requiring approval to attend? Link to an application form or contact page. Mention in your description that attendance requires approval.