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Event Tickets Are Display-Only

Understanding that Heritage Web shows pricing but doesn't sell tickets

Claudia Garcia avatar
Written by Claudia Garcia
Updated this week

Quick Answer

Heritage Web displays your ticket tiers and pricing for informational purposes only. No payments are processed, no tickets are sold, and no registrations are managed through the platform. Visitors must use your linked Event Website to purchase tickets.

Overview

The Events Tickets section is purely informational—it helps visitors understand pricing before they leave Heritage Web to complete their purchase. Think of it as a pricing menu that directs people to your actual ticketing system.

What Events Tickets Does

What It Does

What It Doesn't Do

Displays ticket tier names

Process payments

Shows pricing information

Sell tickets

Lists currency

Manage inventory

Informs visitors of costs

Track registrations

How Ticket Purchasing Works

  1. Visitor finds your event on Heritage Web

  2. They view your ticket tiers and pricing information

  3. They click your Event Website link

  4. They're taken to your external platform (Eventbrite, your website, etc.)

  5. They complete purchase/registration there

Best Practices

Always Include Event Website

When using Events Tickets, always provide an Event Website link. Without it, visitors see pricing but have nowhere to purchase.

Keep Information Consistent

Match your Heritage Web ticket display to your actual platform:

  • Same tier names

  • Same prices

  • Same currency

Update When Prices Change

If early bird pricing ends or prices increase, update both Heritage Web and your ticketing platform to avoid confusion.

Important Notes

  • You handle all payment processing, refunds, and customer service through your chosen platform

  • Heritage Web has no access to your sales data or attendee information

  • No fees are charged by Heritage Web for ticket display

FAQs

Why doesn't Heritage Web sell tickets directly? We focus on discovery and promotion across community publications. Dedicated platforms like Eventbrite offer robust ticketing features, payment processing, and attendee management that event organizers need.

What if someone asks about tickets through private messages? Direct them to your Event Website link. You can also include the URL in your message reply.

Can I remove the ticket section if it's confusing? Yes. Simply don't add any ticket tiers, and the section won't display on your public listing. Mention pricing in your event description instead if needed.

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