LinkedIn Company Page vs. LinkedIn Profile

Quick Answer

Use LinkedIn Company Page (linkedin.com/company/...) for your Organization listing and LinkedIn Profile (linkedin.com/in/...) for your personal Profile listing. Organization listings link to business pages; Profile listings link to personal profiles.

Overview

Heritage Web distinguishes between LinkedIn Company pages and LinkedIn personal profiles because they serve different purposes. This ensures visitors find the right LinkedIn presence—your business page when viewing your Organization, your personal credentials when viewing your Profile.

The Two LinkedIn Types

Type	URL Format	For Listing Type
LinkedIn Company	linkedin.com/company/yourcompany	Organization listings
LinkedIn Profile	linkedin.com/in/yourname	Profile listings

LinkedIn Company Page

What It Is

A LinkedIn Company Page represents your business entity. It shows:

Company description and overview
Employee count and connections
Company updates and posts
Job listings (if applicable)
Follower count

URL Format

https://www.linkedin.com/company/heritage-web https://www.linkedin.com/company/12345678

Where to Use It

Organization listings ✓
Not on Profile listings ✗

How to Find Your Company Page URL

Go to your LinkedIn Company Page
Copy the URL from your browser's address bar
It will contain /company/ in the path

LinkedIn Profile

What It Is

A LinkedIn Profile represents you as an individual professional. It shows:

Your photo and headline
Work experience
Education
Skills and endorsements
Personal connections

URL Format

https://www.linkedin.com/in/johndoe https://www.linkedin.com/in/john-doe-123456

Where to Use It

Profile listings ✓
Not on Organization listings ✗

How to Find Your Profile URL

Go to your LinkedIn profile
Copy the URL from your browser's address bar
It will contain /in/ in the path

Side-by-Side Comparison

Aspect	LinkedIn Company	LinkedIn Profile
Represents	Business/company	Individual person
URL contains	/company/	/in/
Shows	Company info, employees, updates	Experience, education, skills
Use on	Organization listing	Profile listing
Example	linkedin.com/company/smithlaw	linkedin.com/in/janesmith

Common Mistakes

Mistake 1: Using Personal LinkedIn on Organization Listing

❌ Wrong: Adding linkedin.com/in/johnsmith to your law firm's Organization listing

✓ Correct: Add linkedin.com/company/smithlawfirm to the Organization listing, and linkedin.com/in/johnsmith to your personal Profile listing

Mistake 2: Using Company LinkedIn on Profile Listing

❌ Wrong: Adding linkedin.com/company/smithlawfirm to your personal Profile listing

✓ Correct: Add linkedin.com/in/johnsmith to your Profile listing

Mistake 3: Not Having a Company Page

If your business doesn't have a LinkedIn Company Page:

Consider creating one (it's free)
Or leave the LinkedIn field empty on your Organization listing
Your personal LinkedIn still goes on your Profile listing

Creating a LinkedIn Company Page

If you don't have a Company Page yet:

Log in to LinkedIn with your personal account
Click "For Business" in the top menu
Select "Create a Company Page"
Choose your page type (Small business, Medium/Large, etc.)
Fill in your company information
Publish your page
Copy the URL for your Heritage Web Organization listing

Best Practices

For Organization Listings:

Always use LinkedIn Company Page URL
Ensure your Company Page is complete and professional
Keep company information current
Post regular updates to show activity

For Profile Listings:

Always use LinkedIn Profile URL
Ensure your profile is complete
Use a professional photo
Keep experience and credentials updated

Examples by Business Type

Solo Attorney

Listing	LinkedIn Link
Profile (Jane Smith)	linkedin.com/in/janesmith-attorney
Organization (Smith Law Office)	linkedin.com/company/smith-law-office

Medical Practice

Listing	LinkedIn Link
Profile (Dr. Ahmed)	linkedin.com/in/drahmed
Organization (Houston Family Medicine)	linkedin.com/company/houston-family-medicine

Restaurant (No Company Page)

Listing	LinkedIn Link
Organization (Golden Dragon)	(Leave empty—restaurants rarely need Company Pages)

Important Notes

LinkedIn Company and LinkedIn Profile are separate fields in Heritage Web
Use the correct type for each listing type
Creating a LinkedIn Company Page is free
Not all businesses need a Company Page (restaurants, retail, etc.)
Personal profiles show your credentials; Company Pages show your business

FAQs

What if I don't have a LinkedIn Company Page? You can create one for free, or leave the field empty. Having a Company Page adds professionalism but isn't required.

Can I use my personal LinkedIn on my Organization listing? It's not recommended. The Organization listing represents your business, so it should link to your business page. Use your personal LinkedIn on your Profile listing.

I'm a solo practitioner. Do I need both? Consider having both: a personal Profile showing your credentials, and a Company Page for your business name/brand. But many solo practitioners use only a personal profile.

What if my company and personal LinkedIn have similar names? Check the URL: /company/ = business page, /in/ = personal profile. Use the appropriate one for each listing type.

Do I need LinkedIn at all? LinkedIn is optional. If your industry doesn't use LinkedIn much (restaurants, retail), feel free to skip it. Focus on platforms your clients actually use.