Quick Answer
Organization listings require a LinkedIn Company URL (linkedin.com/company/yourcompany), not a personal LinkedIn Profile URL (linkedin.com/in/yourname). Company Pages represent businesses; personal profiles represent individuals.
Overview
Heritage Web differentiates between two types of LinkedIn links based on listing type:
Listing Type | LinkedIn Field | URL Format |
Profile | LinkedIn Profile URL | linkedin.com/in/yourname |
Organization | LinkedIn Company URL | linkedin.com/company/yourcompany |
Job | LinkedIn Company URL | linkedin.com/company/yourcompany |
Event | No LinkedIn field | N/A |
This ensures the right type of LinkedIn presence is linked for each listing type.
What's a LinkedIn Company Page?
A LinkedIn Company Page is a dedicated page for your business that shows:
Company description and overview
Number of employees
Company updates and posts
Products and services
Job openings
Employee connections
URL format: https://www.linkedin.com/company/your-company-name
What's a LinkedIn Profile?
A LinkedIn Profile is a personal page for an individual that shows:
Professional experience
Education
Skills and endorsements
Personal connections
Personal posts and activity
URL format: https://www.linkedin.com/in/yourname
How to Find Your Company Page URL
Step 1: Go to LinkedIn
Log into LinkedIn and search for your company, or click your company name in the top navigation.
Step 2: Navigate to Your Company Page
Go to your company's page (not your personal profile).
Step 3: Copy the URL
Copy the URL from your browser's address bar. It should look like: https://www.linkedin.com/company/acme-law-firm
Creating a Company Page (If You Don't Have One)
If your business doesn't have a LinkedIn Company Page:
Log into LinkedIn with your personal account
Click "For Business" in the top menu
Select "Create a Company Page"
Choose your company type
Fill in your company details
Publish your page
Once created, you can link it to your Heritage Web organization listing.
Common Mistakes
Mistake | Problem | Solution |
Using personal profile URL in Organization listing | Visitors expect to see company info, not individual | Create a Company Page and use that URL |
Using company URL in Profile listing | Profile listings are for individuals | Use your personal LinkedIn profile URL |
Using shortened or redirect URLs | May not work properly | Use the full linkedin.com URL |
Important Notes
Organization listings require Company URLs: Don't use your personal profile
You can have both: Create a Profile listing with your personal LinkedIn AND an Organization listing with your Company Page
Jobs use Company URL too: Job listings link to employer Company Pages to help applicants research the company
FAQs
What if my business doesn't have a LinkedIn Company Page? You can create one for free on LinkedIn. Until then, you can leave the LinkedIn field empty—it won't negatively affect your listing.
Can I use my personal profile if I'm a sole proprietor? For Organization listings, a Company Page is preferred even for sole proprietors. However, if you only have a personal profile, you can leave the field empty or create a Company Page.
Why do Job listings use Company URL instead of Profile URL? Job seekers want to research the employer, so Jobs link to the company's LinkedIn presence rather than an individual's profile.
What if I accidentally used the wrong URL type? Simply edit your listing and replace it with the correct URL format. Submit your changes via "Publish Draft."