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Adding a Video Introduction

Brandon Austin avatar
Written by Brandon Austin
Updated this week

Adding a Video Introduction

Quick Answer

Add a YouTube or Vimeo video to your Organization listing to introduce your business, showcase your team, or highlight your services. Go to the Video section, paste your video URL, and save. Videos display directly on your listing page.

Overview

A video introduction helps potential clients connect with your business before they reach out. Whether it's a welcome message, office tour, or service overview, video adds a personal touch that text and images can't match. Heritage Web supports YouTube and Vimeo videos embedded directly on your listing.

Why Add a Video

Benefit

Description

Personal connection

Clients see and hear from you before contact

Trust building

Video feels more authentic than text alone

Differentiation

Stand out from listings without video

Information delivery

Show what you do, not just tell

Engagement

Videos capture attention longer than text

Supported Platforms

Platform

Supported

URL Format

YouTube

✓ Yes

youtube.com/watch?v=... or youtu.be/...

Vimeo

✓ Yes

vimeo.com/...

Other platforms

✗ No

Not currently supported

Step-by-Step Instructions

Step 1: Prepare Your Video

  1. Upload your video to YouTube or Vimeo

  2. Set video privacy to "Public" or "Unlisted"

  3. Copy the video URL from your browser

Step 2: Access the Video Section

  1. Go to your Organization listing edit page

  2. Scroll to the Video section

  3. Click to expand if collapsed

Step 3: Add Your Video URL

  1. Paste your YouTube or Vimeo URL in the video field

  2. The system validates the URL format

  3. A preview may appear showing your video

Step 4: Save Your Changes

  1. Verify the correct video is linked

  2. Click Publish Draft to save

  3. Video displays after approval

Video Content Ideas

For Professional Services

  • Welcome message from the owner/founder

  • Meet the team introduction

  • Office or facility tour

  • Explanation of your process

  • Client testimonials (with permission)

For Retail/Hospitality

  • Store walkthrough

  • Product demonstrations

  • Behind-the-scenes look

  • Chef or owner introduction

  • Customer experience showcase

For Healthcare

  • Provider introduction

  • Facility tour

  • Explanation of services

  • Patient experience overview

  • Technology and equipment showcase

Video Best Practices

Do:

  • Keep videos under 2-3 minutes

  • Start with the most important information

  • Use good lighting and clear audio

  • Be authentic and personable

  • Include a call to action ("Contact us today")

Don't:

  • Create overly long videos (attention spans are short)

  • Use poor quality audio or video

  • Include outdated information

  • Make it feel like a hard sales pitch

  • Forget to update if information changes

Technical Requirements

Requirement

Specification

Platforms

YouTube or Vimeo only

Privacy setting

Public or Unlisted

URL format

Standard watch/share URL

Embed

Automatic—just paste the URL

Video Privacy Settings

YouTube Privacy Options

Setting

Can Be Used?

Viewers

Public

✓ Yes

Anyone can view

Unlisted

✓ Yes

Only those with link

Private

✗ No

Won't display on listing

Vimeo Privacy Options

Setting

Can Be Used?

Viewers

Public

✓ Yes

Anyone can view

Hide from Vimeo

✓ Yes

Only embedded views

Private

✗ No

Won't display on listing

Visibility Control

The Video section has a visibility toggle:

Setting

Result

Visible

Video displays on your listing

Hidden

Video section not shown

You can add a video but hide it temporarily, then make it visible when ready.

Important Notes

  • Only YouTube and Vimeo URLs are supported

  • Video must be publicly accessible (Public or Unlisted)

  • The video embeds directly—viewers don't leave your listing

  • You can change or remove your video anytime

  • Video content should be professional and relevant

FAQs

Can I upload a video directly to Heritage Web? No. Videos must be hosted on YouTube or Vimeo. Paste the URL to embed it on your listing.

What if my video is set to Private? Private videos won't display. Change the setting to Public or Unlisted on YouTube/Vimeo.

How long should my video be? We recommend 1-3 minutes. Shorter videos maintain viewer attention better.

Can I add multiple videos? Currently, one video per listing. Choose your best video, or create a compilation.

Will the video autoplay? No. Videos display with a play button. Visitors click to watch.

Can I use a video from my website? Only if it's hosted on YouTube or Vimeo. Self-hosted videos aren't supported.

Related Articles

  • Linking Your Social Media Profiles

  • Writing Your Organization Overview

  • Logo Requirements and Best Practices

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