Required vs. Optional Fields for Each Listing Type
Quick Answer
Each listing type has different required fields. Profile listings only require your name. Organization and Event listings require a name, description, and logo. Job listings require a description, position details, industries, and hiring organization info. All other fields are optional but adding more information improves visibility and lead generation.
Profile Listing Fields
Required Fields (Must Complete)
Field | Requirements | Common Mistakes to Avoid |
Name | Your actual personal name only | Don't use business names, titles (Dr., Esq.), or marketing phrases |
Important Optional Fields
Field | Description | Best Practices |
Profile Photo | Your professional headshot | Use a clear, professional photo (not a logo) |
Headline/Tagline | Brief professional description | Keep it under 100 characters |
Bio/Description | Detailed professional background | Include experience, approach, and specialties |
Cover Image | Banner image (1800x300px) | Use professional or office imagery |
Industries/Specialties | Up to 10 practice areas | Be specific but not too narrow |
Licenses | Government-issued credentials | Include license numbers and states |
Education | Degrees and certifications | List most relevant/recent first |
Languages | Languages you speak | Include proficiency levels |
Location(s) | Office addresses | Can list multiple locations |
Phone Numbers | Contact numbers | Can include office and mobile |
Website URL | Your professional website | Helps with credibility |
Social Media | Professional profiles | LinkedIn, Facebook, etc. |
Free Consultation | Yes/No option | Attracts more inquiries |
Video Introduction | YouTube/Vimeo link | Builds trust with visitors |
Community & Matching Fields
Field | Why It Matters |
Community Connections | Determines which publications you appear in |
Languages (Team) | Languages your colleagues speak |
Calendly Link | Easy appointment scheduling |
Hours of Operation | When you're available |
Organization Listing Fields
Required Fields (Must Complete)
Field | Requirements | Common Mistakes to Avoid |
Organization Name | Legal business name | Can drop "LLC" or "Inc." but don't add marketing taglines |
Overview/Description | What your organization does | Don't put contact info here |
Logo | Organization logo image | Must upload - cannot skip this field |
Important Optional Fields
Field | Description | Best Practices |
Tagline | Brief organization motto | Keep it memorable and clear |
Cover Image | Banner image (1800x300px) | Showcase your facility or team |
Gallery Images | Additional photos | Show your work, team, or location |
Industries/Services | Up to 10 categories | Match what clients search for |
Languages Offered | Service languages | Include all team languages |
Insurance Accepted | Plans you accept | Be specific about networks |
Community Connections | Communities you serve | Be authentic and genuine |
Locations | All office locations | Each gets its own service radius |
Phone/Fax | Contact numbers | List main number prominently |
Hours | Business hours | Include holiday schedules |
Website | Organization website | Critical for credibility |
Social Media | Organization profiles | LinkedIn Company, Facebook Page |
Parent Organization | If applicable | For franchises or branches |
Free Consultation | Yes/No option | Encourages inquiries |
Video | Introduction video | Tour or mission statement |
Event Listing Fields
Required Fields (Must Complete)
Field | Requirements | Common Mistakes to Avoid |
Event Title | Name of your event | Be specific and searchable |
Event Description | Details about the event | Include agenda and what to expect |
Event Details | Date, time, or schedule | Must have at least start date |
Event Categories | Type of event | Select all that apply |
Event Logo | Event or organization logo | Required - must upload |
Important Optional Fields
Field | Description | Best Practices |
Primary Image | Main event image | Eye-catching and relevant |
Cover Image | Banner image (1800x300px) | Sets the tone for your event |
Schedule Details | Start/end times, sessions | Be specific about time zones |
Ticket Information | Pricing tiers | Include early bird discounts |
Languages | Event languages | For multilingual events |
Community Connections | Target communities | Helps with discovery |
Venue Locations | Where it's held | Include parking/transit info |
Website URL | Event website | For more information |
Registration URL | Sign-up link | Direct registration path |
Social Media | Event pages | Build community engagement |
Video | Promotional video | Previous event highlights |
Parent Organization | Host organization | Builds credibility |
Job Listing Fields
Required Fields (Must Complete)
Field | Requirements | Common Mistakes to Avoid |
Job Description | Role details and requirements | Be specific about responsibilities |
Position Type | Full-time, part-time, contract, etc. | Select accurate type |
Workplace Type | Remote, hybrid, or in-person | Be clear about expectations |
Compensation | Salary or hourly range | Use ranges like "$60,000-$80,000" |
Job Industries | Relevant categories | For candidate matching |
Hiring Organization | Company information | Include brief description |
Important Optional Fields
Field | Description | Best Practices |
Logo | Company logo (optional) | Improves click-through rates |
Job Application URL | Where to apply | Direct application link |
Required Languages | Language requirements | Specify proficiency needed |
Required Skills | Key qualifications | Separate must-haves from nice-to-haves |
Community Connections | Preferred communities | For targeted recruitment |
Location | Work location | Even for remote, specify time zone |
Company Website | Organization site | For research |
Social Media | Company profiles | Shows culture |
Video | Job or company video | Office tour or team introduction |
Fields That Affect Lead Matching
These fields directly impact which leads you receive:
Field | Affects | How It Works |
Industries/Specialties | Which service requests match | Up to 10 selections, must match client needs |
Languages | Language-specific requests | You OR team members can fulfill |
Location | Geographic matching | Default 75-mile radius from each location |
Licenses | Professional requirements | Must be valid and active |
Community Connections | Publication assignment | More publications = more visibility |
Multi-Language Content Fields
All listing types can have content in multiple languages:
How to Add Language Versions
Complete your default content first
Click "Add" at the bottom of the content section
Select publication and language
Enter content in that language
Fields Available for Translation
Listing Type | Translatable Fields |
Profile | Name, Headline, Bio |
Organization | Name, Tagline, Overview |
Event | Title, Description |
Job | Job Title, Job Description |
Tips for Field Completion
Priority Order for Optional Fields
First Priority: Fields that affect discovery (industries, languages, location)
Second Priority: Trust builders (licenses, education, photos)
Third Priority: Contact options (phone, website, social media)
Fourth Priority: Enhanced content (video, gallery images)
Fields That Build Trust
Professional licenses with numbers
Education credentials
Professional photo (not stock images)
Complete business hours
Verified website URL
Active social media profiles
Fields That Increase Leads
Multiple specialties (up to 10)
All languages spoken by team
Multiple office locations
Free consultation option
Community connections
Calendly scheduling link
Common Field Validation Rules
Field Type | Validation Rules |
Names | No special characters, marketing language |
Emails | Valid format, will be verified |
Phone Numbers | Valid format for country |
URLs | Must include http:// or https:// |
Images | JPG, PNG, GIF only; 5MB max |
License Numbers | Will be verified against databases |
FAQs
What happens if I don't complete optional fields? Your listing will still be approved, but you'll have lower visibility and fewer lead matches.
Can I leave required fields empty temporarily? No, you cannot submit for review without completing all required fields.
Why is a logo required for Organizations and Events but not Jobs? Organizations and Events are primarily about brand recognition, while Job listings focus on the opportunity itself.
Can I use the same logo for multiple listings? Yes, you can reuse images across your different listings.
What if I don't have all languages my team speaks? List all languages - leads can match if anyone on your team speaks the required language.
How many specialties should I select? Choose all that genuinely apply (up to 10). More specialties mean more potential matches, but stay relevant to maintain quality.
Next Steps
Review which fields are required for your listing type
Gather all required information before starting
Complete as many optional fields as possible for better results
Submit your listing for review
Update fields anytime (requires re-review)