Understanding the Four Listing Types (Profile, Organization, Event, Job)
Quick Answer
Heritage Web offers four listing types to showcase yourself or your business: Profile (for individual professionals), Organization (for businesses and nonprofits), Event (for conferences, workshops, and gatherings), and Job (for employment opportunities). Each type serves different purposes and connects you with clients in unique ways.
Overview
Choosing the right listing type ensures you reach your target audience effectively. Profile listings work best for individual practitioners like lawyers, doctors, and consultants. Organization listings suit businesses, firms, and nonprofits. Event listings promote upcoming gatherings, while Job listings help you find qualified candidates.
The Four Listing Types Explained
Profile Listing - For Individual Professionals
Profile listings represent you as an individual professional offering services directly to clients.
Best For:
Lawyers, attorneys, legal consultants
Doctors, physicians, specialists
Therapists, counselors, psychologists
Accountants, CPAs, financial advisors
Real estate agents and brokers
Insurance agents
Tutors and educators
Artists, photographers, DJs
Key Features:
One Profile per account (cannot be deleted once created)
Highest priority for lead matching
Better conversion rates than Organization listings
Personal photo and bio showcase your expertise
List up to 10 specialties or practice areas
Important: Use your actual name only - no business names or marketing names allowed in the Profile name field.
Organization Listing - For Businesses & Nonprofits
Organization listings represent your business, firm, nonprofit, or any entity offering services.
Best For:
Law firms and professional practices
Medical clinics and healthcare centers
Restaurants and retail businesses
Schools and training centers
Religious organizations (churches, mosques, synagogues)
Nonprofits and community organizations
Government agencies
Key Features:
Unlimited Organization listings per account
Logo required (showcases your brand)
Multiple location support
Team member languages included
Parent organization details if applicable
Important: Use your actual business name. You can drop suffixes like "LLC" or "Inc." but don't use marketing taglines in the name field.
Event Listing - For Conferences, Workshops & Gatherings
Event listings promote upcoming events and allow visitors to discover gatherings in their community.
Best For:
Professional conferences and seminars
Community festivals and celebrations
Educational workshops and classes
Religious services and retreats
Networking events and meetups
Fundraisers and charity galas
Cultural performances and shows
Key Features:
Unlimited Event listings per account
Automatically expires after event date
Ticket pricing tiers supported
Multiple venue locations
Schedule management for multi-day events
Event logo required
Job Listing - For Employment Opportunities
Job listings help you find qualified candidates for open positions.
Best For:
Full-time and part-time positions
Contract and temporary work
Internships and volunteer opportunities
Remote, hybrid, or in-person roles
Professional services positions
Community organization roles
Key Features:
Unlimited Job listings per account
Mark as "Filled" while keeping visible for SEO
Specify workplace type (remote/hybrid/in-person)
Include compensation details
External application URL supported
Logo optional but recommended
Lead Generation by Listing Type
Listing Type | Receives Paid Referrals | Receives Free Leads | Best For Lead Generation |
Profile | Yes - Highest priority | Yes - Via message button | Individual professionals |
Organization | Yes - If industries match | Yes - Via message button | Businesses and firms |
Event | Rarely | Yes - For inquiries | Event promotion only |
Job | Rarely | Yes - For applications | Recruitment only |
Multiple Listings Strategy
You can create multiple listings to maximize your visibility:
One Profile + Multiple Organizations: If you're a professional with your own practice plus involvement in other businesses
Organization + Events: Businesses can promote their workshops and conferences
Organization + Jobs: Companies can recruit while showcasing services
Note: If you have both Profile and Organization listings, the Profile takes priority for lead matching even if the Organization is a sponsor listing.
Publication Assignment
After approval, Heritage Web assigns your listing to relevant publications based on:
Your selected industries or specialties
Community connections you specify
Languages you or your team speak
Content in your bio or description
All listings automatically appear on HeritageWeb.com plus community-specific sites like IranianDoctors.com, BlackLawyers.com, or LGBTQBusinesses.com based on your authentic connections.
FAQs
Can I delete a listing after creating it? Profile listings cannot be deleted once created (you can pause them). Organization, Event, and Job listings can be removed by contacting support.
How many listings can I create? You can have one Profile listing maximum, but unlimited Organization, Event, and Job listings.
Do all listing types cost the same to sponsor? Yes, all sponsor listings cost $25/month or $240/year regardless of type.
Which listing type gets me the most leads? Profile listings typically generate the highest conversion rates for individual professionals. Organizations work best for businesses seeking commercial clients.
Can I create just an Event or Job listing without a Profile? Yes, you can start with any listing type. A Profile is not required.
Next Steps
Decide which listing type fits your needs
Gather required information (name, description, logo if needed)
Create your free listing through the dashboard
Consider upgrading to sponsor for priority placement and unlimited pro bono opportunities
Add team members to help manage your listings