Quick Answer
Organization listings represent businesses, companies, or nonprofits on Heritage Web, separate from individual professional Profile listings. Create an Organization listing to showcase your business with its own logo, locations, hours, and team information across 300+ community publications.
Overview
While your Profile listing represents you as an individual professional, an Organization listing represents your business entity. Many Heritage Web users maintain both: a Profile for their personal credentials and an Organization listing for their company.
Organization listings are ideal for law firms, medical practices, restaurants, retail stores, nonprofits, franchise locations, and any business with its own brand identity.
Key Features
Organization listings include features designed specifically for businesses:
Feature | Description |
Logo | Upload your business logo (required, 200×200px minimum) |
Additional Images | Add up to 5 photos showcasing your location, products, or team |
Multiple Locations | Add unlimited business addresses with individual hours of operation |
Team Languages | Show all languages your staff speaks |
Parent Organization | Display your relationship with a franchisor or parent company |
Insurance Information | List accepted insurance plans (for medical industries) |
Tab Structure
Your Organization listing is organized into six tabs:
Tab | What You'll Find |
Organization Details | Logo, cover image, additional images, industries, licenses, associations, languages, community connections, parent organization, Calendly, video, social media |
Name & Overview | Business name, tagline, and description (with multi-language support) |
Locations | Business addresses, phone/fax numbers, hours of operation |
Publications | Control which community directories display your Organization |
Messages | Private message settings and form requirements |
Notifications | Email and SMS notification preferences |
How Organizations Differ from Profiles
Feature | Profile | Organization |
Represents | Individual professional | Business or company |
Created automatically | Yes | No (you create it) |
Primary image | Personal headshot | Business logo |
Additional images | None | Up to 5 |
Education section | Yes | No |
Skills section | Yes | No |
Parent organization | No | Yes |
Insurance accepted | No | Yes (medical) |
Can be deleted | No | Yes |
Multiple allowed | No (one per account) | Yes (unlimited) |
Lead Matching
Organization listings participate in Heritage Web's lead matching system, just like Profile listings. Your Organization is matched with potential clients based on:
Industries and specialties you select
Languages your team speaks
Business locations and service radius (default 75 miles)
Valid, verified licenses
Free vs. Sponsor Organizations
Feature | Free | Sponsor |
Visibility on publications | ✓ Yes | ✓ Yes |
Contact info display | Behind login wall | Visible to all |
Lead matching | ✓ Yes | ✓ Priority (24-hour head start) |
SMS notifications | ✗ No | ✓ Up to 5 recipients |
Team member slots | 1 | 3 |
Important Notes
Logo and Industries are required—your Organization listing can't be submitted without them
Organization listings must be approved before appearing on publications
You can create multiple Organization listings from one account
Unlike Profiles, Organization listings can be deleted if no longer needed
You can pause your Organization using the Publishing Status control to temporarily hide it from all publications
FAQs
Can I have both a Profile and an Organization listing? Yes, and many business owners do. Your Profile showcases your personal credentials while your Organization listing represents your business.
Do I need an Organization listing if I'm a solo practitioner? Not necessarily. Many solo practitioners use only their Profile listing. An Organization listing makes sense if you operate under a business name or want separate branding for your practice.
How many Organization listings can I create? There's no limit. You can create as many Organization listings as you need for different businesses or locations.
What's the difference between Organization and Profile lead matching? Both participate equally in lead matching. However, when the same account has both listings matched to a lead, the Profile takes priority in display order.