Organization vs. Profile: Which Do You Need?
Quick Answer
Use your Profile listing to showcase yourself as an individual professional. Create an Organization listing to represent your business, company, or nonprofit. Many users maintain both for maximum visibility.
Overview
Heritage Web offers two listing types for professionals and businesses: Profiles and Organizations. Understanding when to use each helps you reach the right clients effectively.
When to Use a Profile Listing
Your Profile listing is created automatically when you sign up. Use it when:
You want to showcase your personal credentials and experience
Clients hire you specifically (not just your firm)
You're a solo practitioner operating under your own name
Your individual reputation drives your business
Best for: Attorneys, doctors, real estate agents, consultants, accountants, and other professionals where personal credentials matter.
When to Create an Organization Listing
Create an Organization listing when:
You operate under a business name (LLC, Inc., DBA)
You have a team of employees or partners
Your business brand is separate from your personal identity
You want to showcase your physical location, menu, or products
You're a franchise location or part of a larger network
Best for: Law firms, medical practices, restaurants, retail stores, agencies, nonprofits, and any business with its own brand identity.
Using Both Together
Many successful Heritage Web users maintain both listing types:
Listing | Purpose |
Your Profile | Showcases your personal credentials, education, and licenses |
Your Organization | Represents your business with logo, locations, and team info |
Example: An immigration attorney might have:
A Profile listing showing her law degree, bar admission, and languages she speaks
An Organization listing for her law firm with the firm logo, office locations, and all staff languages
Comparison Table
Feature | Profile | Organization |
Created automatically | Yes | No (you create it) |
Can be deleted | No | Yes |
Multiple allowed | No | Yes |
Primary image | Headshot required | Logo preferred |
Additional images | None | Up to 5 |
Education section | Yes | No |
Parent organization | No | Yes |
Insurance accepted | No | Yes (medical) |
Lead matching | Yes | Yes |
Important Notes
Both listing types participate in lead matching
Both can be free or Sponsor tier
Your Profile is tied to your account and cannot be deleted
You can create unlimited Organization listings
FAQs
I'm a solo attorney. Do I need an Organization listing? Not required, but consider one if you practice under a firm name (like "Smith Law Office") rather than just your personal name.
Can my Organization listing link to my Profile? Not directly, but clients can find both through search. Many users mention their credentials in their Organization overview.
Which listing type gets more leads? Both participate equally in lead matching. Having both increases your overall visibility.
I have multiple businesses. What should I do? Create one Organization listing for each business. They'll all be managed from your single Heritage Web account.
Related Articles
Understanding Organization Listings
Creating Your First Organization Listing
Understanding Your Profile Listing