Quick Answer
Use your Profile listing to showcase yourself as an individual professional. Create an Organization listing to represent your business, company, or nonprofit. Many users maintain both for maximum visibility.
Overview
Heritage Web offers two listing types for professionals and businesses: Profiles and Organizations. Understanding when to use each helps you reach the right clients effectively.
When to Use a Profile Listing
Your Profile listing is created automatically when you sign up. Use it when:
You want to showcase your personal credentials and experience
Clients hire you specifically (not just your firm)
You're a solo practitioner operating under your own name
Your individual reputation drives your business
Best for: Attorneys, doctors, real estate agents, consultants, accountants, and other professionals where personal credentials matter.
When to Create an Organization Listing
Create an Organization listing when:
You operate under a business name (LLC, Inc., DBA)
You have a team of employees or partners
Your business brand is separate from your personal identity
You want to showcase your physical location with photos
You're a franchise location or part of a larger network
Best for: Law firms, medical practices, restaurants, retail stores, agencies, nonprofits, and any business with its own brand identity.
Using Both Together
Many successful Heritage Web users maintain both listing types:
Listing | Purpose |
Your Profile | Showcases your personal credentials, education, licenses, and individual expertise |
Your Organization | Represents your business with logo, locations, team languages, and hours of operation |
Example: An immigration attorney might have:
A Profile listing showing her law degree, bar admission, languages she speaks, and professional photo
An Organization listing for her law firm with the firm logo, office locations, all staff languages, and hours of operation
Comparison Table
Feature | Profile | Organization |
Created automatically | Yes | No (you create it) |
Can be deleted | No (pause only) | Yes |
Multiple allowed | No (one per account) | Yes (unlimited) |
Primary image | Personal headshot | Business logo |
Additional images | None | Up to 5 |
Education section | Yes | No |
Skills section | Yes | No |
Parent organization | No | Yes |
Insurance accepted | No | Yes (medical industries) |
Lead matching | Yes | Yes |
Industries required | No | Yes |
Decision Guide
Your Situation | Recommendation |
Solo practice under your own name | Profile only |
Solo practice under a business name | Profile + Organization |
Partner in a firm | Profile for yourself; firm creates Organization |
Business owner with employees | Profile + Organization |
Franchise owner | Profile (optional) + Organization with Parent Organization |
Restaurant or retail business | Organization (Profile optional) |
Multiple businesses | One Profile + separate Organization for each business |
Important Notes
Both listing types participate in lead matching—having both increases your overall visibility
Both can be free or Sponsor tier with independent subscriptions
Your Profile is tied to your account and cannot be deleted, only paused
You can create unlimited Organization listings from a single account
Profile listings take priority when both match to the same lead
FAQs
I'm a solo attorney. Do I need an Organization listing? Not required, but consider one if you practice under a firm name (like "Smith Law Office") rather than just your personal name. Having both gives you more visibility.
Can my Organization listing link to my Profile? Not directly within the platform, but clients can find both through search. Many users mention their credentials in their Organization overview.
Which listing type gets more leads? Both participate equally in lead matching. Profile listings have slightly higher conversion rates, but having both maximizes your visibility and lead opportunities.
I have multiple businesses. What should I do? Create one Organization listing for each business. They'll all be managed from your single Heritage Web account with your one Profile.
Can the same person appear on both a Profile and Organization listing? Yes. Your Profile represents you individually, while the Organization represents the business. Clients may find either depending on their search.