Which Listing Type Should I Create?
Quick Answer
If you're an individual professional (lawyer, doctor, therapist, accountant), create a Profile listing. If you're representing a business, nonprofit, or firm, create an Organization listing. For upcoming gatherings, create an Event listing. For recruitment, create a Job listing. When in doubt, start with the type that best matches how clients would search for you.
Decision Guide by Profession
Legal Professionals
Situation | Recommended Listing Type | Why |
Solo practitioner lawyer | Profile | Higher conversion, personal brand focus |
Law firm with multiple attorneys | Organization + each lawyer creates Profile | Firm visibility plus individual expertise |
Legal aid nonprofit | Organization | Represents the entity, not individuals |
Hosting a legal seminar | Event | Promotes specific gathering |
Hiring a paralegal | Job | Recruitment focused |
Medical & Healthcare
Situation | Recommended Listing Type | Why |
Individual doctor/physician | Profile | Direct patient relationships |
Medical clinic or practice | Organization | Multiple providers under one roof |
Solo therapist/counselor | Profile | Personal therapeutic relationship |
Therapy center with multiple counselors | Organization + individual Profiles | Center brand plus therapist choice |
Health screening event | Event | Community health initiative |
Financial Services
Situation | Recommended Listing Type | Why |
Independent CPA/accountant | Profile | Individual expertise matters |
Accounting firm | Organization | Firm reputation and team service |
Financial advisor | Profile | Personal trust relationship |
Tax preparation workshop | Event | Educational offering |
Real Estate
Situation | Recommended Listing Type | Why |
Individual agent/broker | Profile | Personal service and expertise |
Real estate brokerage | Organization | Company brand and resources |
Open house event | Event | Property showcase |
Hiring agents | Job | Recruitment focus |
Business Services
Situation | Recommended Listing Type | Why |
Freelance consultant | Profile | Individual expertise |
Consulting firm | Organization | Team capabilities |
Restaurant/retail store | Organization | Business entity |
Store grand opening | Event | Special occasion |
Community & Religious
Situation | Recommended Listing Type | Why |
Church, mosque, synagogue | Organization | Place of worship |
Religious festival | Event | Community gathering |
Nonprofit organization | Organization | Mission-driven entity |
Charity fundraiser | Event | Specific campaign |
Volunteer coordinator position | Job | Recruitment need |
Common Scenarios & Solutions
"I'm a lawyer with my own firm"
Best Approach: Create both a Profile (for you) and an Organization (for your firm)
Profile gets priority for individual legal service requests
Organization showcases your firm's full capabilities
Both can receive leads
"I work at a company but also freelance"
Best Approach: Create a Profile for your freelance work
Showcases your individual services
Separate from employer's presence
Clear professional identity
"We're a group practice with 5 therapists"
Best Approach:
Create an Organization listing for the practice
Each therapist creates their own Profile
Clients can choose the practice or specific therapist
"I teach workshops and provide services"
Best Approach:
Profile for your professional services
Separate Event listings for each workshop
Maximizes visibility across different search intents
"We're a nonprofit that also hosts events"
Best Approach:
Organization listing for your nonprofit
Event listings for each program or gathering
Job listings when recruiting
Decision Flowchart
Step 1: Are you representing yourself or an entity?
Yourself → Go to Step 2
Entity → Create an Organization listing
Step 2: Are you a licensed professional providing services?
Yes → Create a Profile listing
No → Go to Step 3
Step 3: What's your primary goal?
Promote an upcoming gathering → Create an Event listing
Recruit candidates → Create a Job listing
Showcase business → Create an Organization listing
Important Considerations
Profile Listing Limitations
Only ONE per account
Cannot be deleted once created (can be paused)
Must use your real name (no business names)
Highest priority for lead matching
When NOT to Create a Profile
You're representing a business, not yourself
You don't provide professional services directly
You want to use a business name
You need multiple similar listings
Multiple Listing Benefits
Different listing types serve different purposes
Increased visibility across search types
Cover all your business needs
No limit on Organization, Event, or Job listings
FAQs
What if I choose the wrong type? Contact support if you need to change types. Note that Profile listings cannot be deleted once created.
Can I have both a Profile and Organization? Yes! Many professionals have both. Your Profile represents you individually while the Organization represents your business.
Which type is best for getting clients? Profile listings have the highest conversion rates for individual professionals. Organizations work well for businesses seeking commercial clients.
Do I need a Profile before creating other types? No, you can start with any listing type. A Profile is not mandatory.
What if I'm part of multiple businesses? Create one Profile for yourself, then create separate Organization listings for each business you're involved with.
Next Steps
Review the required fields for your chosen listing type
Gather necessary information (logos, descriptions, credentials)
Create your listing through the dashboard
Submit for approval (1 business day for sponsors, 2-3 days for free)
Consider adding team members to help manage your listings