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Which Listing Type Should I Create?

Brandon Austin avatar
Written by Brandon Austin
Updated over 2 months ago

Which Listing Type Should I Create?

Quick Answer

If you're an individual professional (lawyer, doctor, therapist, accountant), create a Profile listing. If you're representing a business, nonprofit, or firm, create an Organization listing. For upcoming gatherings, create an Event listing. For recruitment, create a Job listing. When in doubt, start with the type that best matches how clients would search for you.

Decision Guide by Profession

Legal Professionals

Situation

Recommended Listing Type

Why

Solo practitioner lawyer

Profile

Higher conversion, personal brand focus

Law firm with multiple attorneys

Organization + each lawyer creates Profile

Firm visibility plus individual expertise

Legal aid nonprofit

Organization

Represents the entity, not individuals

Hosting a legal seminar

Event

Promotes specific gathering

Hiring a paralegal

Job

Recruitment focused

Medical & Healthcare

Situation

Recommended Listing Type

Why

Individual doctor/physician

Profile

Direct patient relationships

Medical clinic or practice

Organization

Multiple providers under one roof

Solo therapist/counselor

Profile

Personal therapeutic relationship

Therapy center with multiple counselors

Organization + individual Profiles

Center brand plus therapist choice

Health screening event

Event

Community health initiative

Financial Services

Situation

Recommended Listing Type

Why

Independent CPA/accountant

Profile

Individual expertise matters

Accounting firm

Organization

Firm reputation and team service

Financial advisor

Profile

Personal trust relationship

Tax preparation workshop

Event

Educational offering

Real Estate

Situation

Recommended Listing Type

Why

Individual agent/broker

Profile

Personal service and expertise

Real estate brokerage

Organization

Company brand and resources

Open house event

Event

Property showcase

Hiring agents

Job

Recruitment focus

Business Services

Situation

Recommended Listing Type

Why

Freelance consultant

Profile

Individual expertise

Consulting firm

Organization

Team capabilities

Restaurant/retail store

Organization

Business entity

Store grand opening

Event

Special occasion

Community & Religious

Situation

Recommended Listing Type

Why

Church, mosque, synagogue

Organization

Place of worship

Religious festival

Event

Community gathering

Nonprofit organization

Organization

Mission-driven entity

Charity fundraiser

Event

Specific campaign

Volunteer coordinator position

Job

Recruitment need

Common Scenarios & Solutions

"I'm a lawyer with my own firm"

Best Approach: Create both a Profile (for you) and an Organization (for your firm)

  • Profile gets priority for individual legal service requests

  • Organization showcases your firm's full capabilities

  • Both can receive leads

"I work at a company but also freelance"

Best Approach: Create a Profile for your freelance work

  • Showcases your individual services

  • Separate from employer's presence

  • Clear professional identity

"We're a group practice with 5 therapists"

Best Approach:

  1. Create an Organization listing for the practice

  2. Each therapist creates their own Profile

  3. Clients can choose the practice or specific therapist

"I teach workshops and provide services"

Best Approach:

  • Profile for your professional services

  • Separate Event listings for each workshop

  • Maximizes visibility across different search intents

"We're a nonprofit that also hosts events"

Best Approach:

  • Organization listing for your nonprofit

  • Event listings for each program or gathering

  • Job listings when recruiting

Decision Flowchart

Step 1: Are you representing yourself or an entity?

  • Yourself → Go to Step 2

  • Entity → Create an Organization listing

Step 2: Are you a licensed professional providing services?

  • Yes → Create a Profile listing

  • No → Go to Step 3

Step 3: What's your primary goal?

  • Promote an upcoming gathering → Create an Event listing

  • Recruit candidates → Create a Job listing

  • Showcase business → Create an Organization listing

Important Considerations

Profile Listing Limitations

  • Only ONE per account

  • Cannot be deleted once created (can be paused)

  • Must use your real name (no business names)

  • Highest priority for lead matching

When NOT to Create a Profile

  • You're representing a business, not yourself

  • You don't provide professional services directly

  • You want to use a business name

  • You need multiple similar listings

Multiple Listing Benefits

  • Different listing types serve different purposes

  • Increased visibility across search types

  • Cover all your business needs

  • No limit on Organization, Event, or Job listings

FAQs

What if I choose the wrong type? Contact support if you need to change types. Note that Profile listings cannot be deleted once created.

Can I have both a Profile and Organization? Yes! Many professionals have both. Your Profile represents you individually while the Organization represents your business.

Which type is best for getting clients? Profile listings have the highest conversion rates for individual professionals. Organizations work well for businesses seeking commercial clients.

Do I need a Profile before creating other types? No, you can start with any listing type. A Profile is not mandatory.

What if I'm part of multiple businesses? Create one Profile for yourself, then create separate Organization listings for each business you're involved with.

Next Steps

  • Review the required fields for your chosen listing type

  • Gather necessary information (logos, descriptions, credentials)

  • Create your listing through the dashboard

  • Submit for approval (1 business day for sponsors, 2-3 days for free)

  • Consider adding team members to help manage your listings

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