Add UTM parameters to your referral URLs so you can see exactly which campaigns drive the most sign‑ups in Google Analytics.
Generate Base Link
Append UTM Tags
Add
?utm_source=partner&utm_medium=link&utm_campaign=CampaignNameto the end.
Test Your URL
Paste into a browser; ensure it redirects correctly and retains parameters.
Monitor in Analytics
In Google Analytics, view Acquisition → Campaigns to track performance.
Tip: Use consistent naming conventions for utm_campaign to compare campaigns over time.
Visual: Example URL with highlighted UTM components.
See also