Quick Answer
Customize your Name, Headline, and Bio for each publication and language combination. This lets you tailor your messaging—emphasizing community connections on IranianLawyers.com while keeping a general professional tone on HeritageWeb.com.
Overview
Heritage Web's multi-language content system is more powerful than simple translation. You can create entirely different versions of your profile content for different publications, even in the same language.
Publication | Language | Name | Headline |
HeritageWeb.com | English | David Smith | Immigration Attorney · Houston |
IranianLawyers.com | English | David Smith | Serving the Iranian Community Since 2010 |
IranianLawyers.com | Farsi | داود اسمیت | وکیل مهاجرت برای جامعه ایرانی |
Each version can have a completely different Headline and Bio while your core credentials remain consistent. This allows you to speak directly to each audience's needs and interests.
Step-by-Step Instructions
Step 1: Review Your Publication Assignments
Go to My Profile and click the Publications tab.
Review the Publication Table to see which publications your listing appears on.
Note which languages each publication supports.
Step 2: Create Publication-Specific Content
Click the Name & Bio tab.
Scroll down and click Add +.
Select the Publication (e.g., IranianLawyers.com).
Select the Language (e.g., English or Farsi).
A new bio block is created for that combination.
Step 3: Customize Your Content
For each publication/language combination, consider how to customize:
Name:
Use the same name across all versions, OR
Write your name in native script for non-English versions
Include or exclude titles based on cultural norms (e.g., "Dr." in some cultures)
Headline:
Tailor to the specific audience (community-focused vs. general)
Highlight specializations relevant to that community
Use culturally appropriate phrasing
Bio:
Emphasize community-specific experience on community publications
Adjust tone and cultural references
Highlight credentials most relevant to that audience
Step 4: Save and Submit
Review each version for accuracy and consistency.
Click Publish Draft.
After approval, each publication displays its customized version.
Important Notes
Your HeritageWeb.com / English bio is always required—other versions are optional.
Facts should remain consistent across versions (credentials, experience, qualifications). What changes is the emphasis, tone, and framing.
The Preview button only shows HeritageWeb.com / English. Visit actual publications to see other versions after approval.
Changes to any version trigger a re-review of your listing.
If you don't create a custom version for a publication, it displays your default HeritageWeb.com content.
FAQs
Do I need different content for every publication?
No. If you don't create a specific version, publications use your default HeritageWeb.com content. Create custom versions only where tailored messaging adds value—typically for community-specific publications where you want to emphasize your connection to that community.
Can I have different names on different publications?
Yes, within reason. You might use "David Smith" on HeritageWeb.com and "داود اسمیت" (Farsi transliteration) on IranianLawyers.com in Farsi. The name should still accurately represent you.
What's the difference between publication customization and language translation?
They work together. You might have three different bio versions: HeritageWeb.com / English (general bio), IranianLawyers.com / English (community-focused in English), and IranianLawyers.com / Farsi (community-focused in Farsi). All three are distinct content versions.
Should my credentials be the same across all versions?
Yes. Your credentials, experience, and qualifications should be consistent and accurate across all versions. What changes is how you present them—which you emphasize, how you frame your experience, and what cultural context you provide.
How do I preview my community publication content?
The built-in Preview only shows HeritageWeb.com. To see other versions after approval, visit the actual publication (e.g., IranianLawyers.com) and find your listing.
Can I delete a bio version I no longer want?
Yes. Click the trash icon (🗑) on the bio block you want to remove, then click Publish Draft. You cannot delete your primary HeritageWeb.com / English bio.