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Writing Your Bio

Brandon Austin avatar
Written by Brandon Austin
Updated this week

Writing Your Bio

Quick Answer

Your Bio is a required field that introduces you to potential clients. Along with your Name, it must be completed before your Profile listing can be submitted for review. Your Bio appears prominently on your public listing and is often the first thing visitors read.

Overview

The Bio section is where you tell your professional story. A well-written bio builds trust, highlights your expertise, and helps potential clients understand why they should choose you. Your primary bio (for HeritageWeb.com in English) is required—you can add additional versions in other languages or for specific community publications later.

Step-by-Step Instructions

Step 1: Access Your Bio

  1. Log into your Heritage Web dashboard

  2. Click My Profile in the left navigation

  3. Scroll to the Bio section

  4. Click Bio (1) to expand your primary bio block

Step 2: Complete the Required Fields

Each bio block contains three fields:

Field

Required

Description

Name

Yes

Your professional display name

Headline

No

A short tagline (e.g., "Immigration Attorney | Serving the Iranian Community")

Bio

Yes

Your full professional biography

  1. Enter your Name as you want it displayed

  2. Add a Headline that summarizes your expertise (optional but recommended)

  3. Write your Bio in the text area

Step 3: Write an Effective Bio

Include:

  • Your professional background and credentials

  • Areas of expertise and specialization

  • Who you serve (target clients/communities)

  • What makes you different

  • A warm, approachable tone

Avoid:

  • Generic descriptions that could apply to anyone

  • Excessive jargon or legalese

  • Outdated information

  • Third-person voice (first-person "I" often feels more personal)

Step 4: Save Your Changes

  1. Review your bio for spelling and clarity

  2. Click Publish Draft at the top of the page

  3. Your listing will be submitted for review

Important Notes

  • Name and Bio are required—your listing cannot be submitted without them

  • Your primary bio is for HeritageWeb.com in English

  • You can create additional bio versions for other publications and languages (see Related Articles)

  • The Preview button shows only your HeritageWeb.com version

FAQs

What's the ideal bio length? Aim for 150-300 words. Long enough to tell your story, short enough to keep attention. Visitors scan quickly—lead with your strongest points.

Should I write in first person or third person? Either works, but first person ("I specialize in...") often feels more personal and approachable. Third person ("Dr. Smith specializes in...") can feel more formal.

Can I include my credentials and certifications? Yes. Mention degrees, certifications, and relevant credentials. However, detailed license information belongs in the Licenses section where it can be verified.

Will my bio be reviewed? Yes. Bios are reviewed for professionalism and accuracy during the listing approval process.

Related Articles

  • Creating Bio in Multiple Languages

  • Name and Headline Customization by Publication

  • Profile Photo Requirements and Best Practices

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