Quick Answer
Your Bio is a required field that introduces you to potential clients. Along with your Name, it must be completed before your Profile listing can be submitted for review. Your Bio appears prominently on your public listing and is often the first thing visitors read.
Overview
The Bio section is where you tell your professional story. A well-written bio builds trust, highlights your expertise, and helps potential clients understand why they should choose you. Your primary bio (for HeritageWeb.com in English) is required—you can add additional versions in other languages or for specific community publications after your listing is approved.
Step-by-Step Instructions
Step 1: Access Your Bio
Log into your Heritage Web dashboard.
Click My Profile in the left navigation.
Click the Name & Bio tab (second tab).
Locate your primary bio block labeled Bio (1) - HeritageWeb.com / English.
Step 2: Complete the Required Fields
Each bio block contains three fields:
Field | Required | Description |
Name | Yes | Your professional display name |
Headline | No | A short tagline (e.g., "Immigration Attorney | Serving Families Nationwide") |
Bio | Yes | Your full professional biography |
Enter your Name as you want it displayed publicly.
Add a Headline that summarizes your expertise (optional but recommended).
Write your Bio in the text area.
Step 3: Write an Effective Bio
Include:
Your professional background and credentials
Areas of expertise and specialization
Who you serve (target clients or communities)
What makes you different from others in your field
A warm, approachable tone
Avoid:
Generic descriptions that could apply to anyone
Excessive jargon or technical language
Outdated information
Contact information embedded in the text (use your Locations tab instead)
Step 4: Save and Submit
Review your bio for spelling and clarity.
Click Publish Draft at the top of the page.
Your listing will be submitted for review.
Important Notes
Name and Bio are required—your listing cannot be submitted without them.
Your primary bio is always for HeritageWeb.com in English.
You can create additional bio versions for other publications and languages after your listing is approved and publications are assigned.
The Preview button shows only your HeritageWeb.com version.
Bio content is reviewed during the approval process for professionalism and accuracy.
FAQs
What's the ideal bio length?
Aim for 150–300 words. Long enough to tell your story, short enough to keep attention. Visitors scan quickly—lead with your strongest points.
Should I write in first person or third person?
Either works, but first person ("I specialize in...") often feels more personal and approachable. Third person ("Dr. Smith specializes in...") can feel more formal. Choose what fits your professional style.
Can I include my credentials and certifications in my bio?
Yes, mention degrees, certifications, and relevant credentials. However, detailed license information belongs in the Licenses & Certifications section where it can be verified against official databases.
Why was my bio rejected?
Common reasons include: using a business name instead of your personal name, including contact information in the bio text, or content that doesn't meet professional standards. Check your rejection email for specific guidance.
Can I update my bio after it's approved?
Yes. Any changes you make are saved as a draft and submitted for re-review when you click Publish Draft. Your current approved version stays live until the new version is approved.