Quick Answer
Your Event Description is a required field that tells potential attendees what your event is about. Along with your Event Title, it must be completed before your event listing can be submitted for review. A well-written description helps people decide if your event is right for them.
Overview
The Description section is where you share the details that matter to potential attendees. A compelling description explains what the event is, who it's for, what attendees will experience, and why they should attend. Your primary description (for HeritageWeb.com in English) is required—you can add additional versions in other languages or for specific community publications after your listing is approved.
Step-by-Step Instructions
Step 1: Access Your Description
Log into your Heritage Web dashboard.
Click My Events in the left navigation.
Select the event you want to edit.
Click the Name & Overview tab (second tab).
Locate your primary content block labeled Description (1) - HeritageWeb.com / English.
Step 2: Complete the Required Fields
Each description block contains three fields:
Field | Required | Description |
Event Title | Yes | The name of your event |
Tagline | No | A short hook or theme (e.g., "Celebrating Persian Heritage in Houston") |
Description | Yes | Full details about the event |
Enter your Event Title clearly and descriptively.
Add a Tagline that captures the essence of your event (optional but recommended).
Write your Description in the text area.
Step 3: Write an Effective Description
Include:
What the event is (conference, workshop, festival, meetup, etc.)
Who should attend (target audience)
What attendees will experience or learn
Key highlights (speakers, performances, activities)
Any requirements or things to bring
Why this event is special or unique
Avoid:
Vague descriptions that don't explain what happens
Excessive promotional language without substance
Outdated information from previous events
Contact information in the description (use the Locations tab instead)
Ticket pricing details (use the Tickets section in Event Details instead)
Step 4: Save and Submit
Review your description for clarity and completeness.
Click Publish Draft at the top of the page.
Your listing will be submitted for review.
Important Notes
Event Title and Description are required—your listing cannot be submitted without them.
Your primary description is always for HeritageWeb.com in English.
Event timing is set in the Schedule section on the Event Details tab—not in the description.
Ticket information belongs in the Tickets section on the Event Details tab.
The Preview button shows only your HeritageWeb.com version.
After your event date passes, your listing will automatically expire.
FAQs
What's the ideal description length?
Aim for 200–500 words. Include enough detail for attendees to make an informed decision, but keep it scannable. Use short paragraphs and lead with the most important information.
Should I include the event schedule in my description?
Include a high-level agenda if helpful, but detailed timing belongs in the Schedule section on the Event Details tab. The Schedule section ensures your event dates appear correctly across all publications.
Can I include ticket prices in my description?
You can mention pricing generally, but detailed ticket information belongs in the Tickets section. This keeps pricing information organized and easy to find.
What if my event is virtual or online?
Describe the virtual format in your description (e.g., "Join us via Zoom" or "Live streamed on YouTube"). You can leave the Location section empty for purely virtual events.
Why was my event listing rejected?
Common reasons include: missing event logo, event date in the past, incomplete description, or content issues. Check your rejection email for specific guidance.
Can I update my description after it's approved?
Yes. Changes are saved as a draft and submitted for re-review when you click Publish Draft. Your current approved version stays live until the new version is approved.
What happens after my event ends?
Your listing remains accessible for a period after the event date, then automatically expires. Attendees can still view past conversations, but new messages cannot be initiated.