Quick Answer
Your Event Title is the first thing potential attendees see. A clear, descriptive title helps people understand what your event is about and makes it easier to find in searches. Include the event type and key theme, and consider adding the year for recurring events.
Overview
Your event title appears in search results, publication listings, and social shares. It needs to communicate what your event is at a glance while being memorable and searchable. The best titles are specific enough to set expectations but concise enough to display well across different formats.
Step-by-Step Instructions
Step 1: Access Your Event Title
Log into your Heritage Web dashboard.
Click My Events in the left navigation.
Select the event you want to edit.
Click the Name & Overview tab (second tab).
Find the Event Title field in your description block.
Step 2: Write an Effective Title
Follow these guidelines:
Do | Don't |
Be specific about the event type | Use vague titles like "Community Event" |
Include the key theme or focus | Cram too much information |
Add the year for recurring events | Include dates (use the Schedule section) |
Keep it under 60 characters when possible | Use ALL CAPS or excessive punctuation |
Make it searchable | Use internal jargon or abbreviations |
Step 3: Use a Clear Title Structure
Recommended formats:
[Event Type]: [Theme/Topic]
Example: "Workshop: Introduction to Persian Calligraphy"
[Name/Theme] [Event Type] [Year]
Example: "Iranian New Year Celebration 2026"
[Organization] [Event Type]
Example: "Houston Persian Chamber Annual Gala"
[Topic] [Event Type] for [Audience]
Example: "Estate Planning Seminar for Business Owners"
Step 4: Review and Save
Read your title out loud—does it clearly communicate what the event is?
Check that it will display well when truncated (first 40-50 characters are most important).
Click Publish Draft to save your changes.
Important Notes
Event titles appear in search results, so include words attendees might search for.
Don't include dates in your title—that's what the Schedule section is for.
You can customize titles for different publications and languages in additional description blocks.
Keep titles professional and accurate to avoid rejection during review.
FAQs
Should I include the year in my event title?
For recurring annual events, yes. "Nowruz Celebration 2026" helps distinguish this year's event from past years and improves searchability. For one-time events, the year is less important.
How long should my event title be?
Aim for under 60 characters. Titles may be truncated in some displays, so put the most important words first. "Iranian Film Festival 2026" is better than "2026 Annual Iranian Film Festival and Cultural Celebration."
Can I use emojis in my event title?
It's best to avoid emojis in titles. They may not display consistently across all platforms and can look unprofessional. Save creative elements for your tagline or description.
Should I include the location in my title?
Generally no—that's what the Location section is for. However, for events where location is a key differentiator (like "Houston Persian Festival" vs. events in other cities), including it can help.
What if my event has a branded name?
Use your branded event name if it's established and recognizable. For new events, consider adding descriptive context: "Silk Road Summit: Persian Business Conference" rather than just "Silk Road Summit."
Can I change my event title after submission?
Yes, but changes trigger a re-review. If your event is time-sensitive, submit with your final title to avoid delays.