Quick Answer
Your Job Title is the first thing candidates see. A clear, standard title helps qualified candidates find your listing and understand the role at a glance. Use recognized industry titles, include the seniority level, and avoid internal jargon or creative titles that candidates won't search for.
Overview
Job titles appear in search results across Heritage Web's publication network. Candidates search using common industry terms, so your title needs to match what they're looking for. The best titles are specific enough to attract the right candidates but standard enough to appear in relevant searches.
Step-by-Step Instructions
Step 1: Access Your Job Title
Log into your Heritage Web dashboard.
Click My Jobs in the left navigation.
Select the job you want to edit.
Click the Title & Overview tab (second tab).
Find the Job Title field in your description block.
Step 2: Choose an Effective Title
Follow these guidelines:
Do | Don't |
Use standard industry titles | Use creative or internal titles |
Include seniority level when relevant | Use vague titles like "Team Member" |
Add key specialization if needed | Include salary or location in title |
Keep it searchable and recognizable | Use ALL CAPS or special characters |
Be specific about the role | Use jargon only insiders would know |
Step 3: Use Standard Title Formats
Recommended structures:
[Seniority] [Function] [Specialization]
Example: "Senior Immigration Paralegal"
Example: "Junior Software Developer - Frontend"
[Function] [Specialization]
Example: "Bilingual Legal Assistant"
Example: "Marketing Manager - Digital"
[Function]
Example: "Registered Nurse"
Example: "Tax Accountant"
Common seniority indicators:
Entry-Level, Junior, Associate
Mid-Level (often omitted)
Senior, Lead, Principal
Manager, Director, VP, Executive
Step 4: Add Language Requirements (When Relevant)
If language skills are essential to the role, consider including them in the title:
"Bilingual Customer Service Representative (Spanish/English)"
"Farsi-Speaking Legal Assistant"
"Mandarin Sales Associate"
This helps candidates self-select and improves placement on community publications.
Step 5: Review and Save
Search for similar titles on job boards—would candidates find yours?
Ensure the title accurately reflects the role and seniority.
Click Publish Draft to save your changes.
Important Notes
Job titles appear in search results, so use terms candidates actually search for.
Avoid "creative" titles like "Rockstar Developer" or "Ninja Marketer"—they don't appear in searches.
The same title can be customized for different language versions of your listing.
Inaccurate or misleading titles may be rejected during review.
FAQs
Should I use our internal job title or a standard industry title?
Use a standard industry title that candidates will search for. If your internal title is "Client Success Wizard," use "Customer Success Manager" or "Account Manager" instead. You can mention internal titles in the description if relevant.
How specific should my title be?
Specific enough to attract qualified candidates, standard enough to be searchable. "Immigration Attorney" is better than "Attorney" (too vague) or "EB-5 Regional Center Immigration Counsel" (too specific for initial search).
Should I include the company name in the title?
No. Company information belongs in the Hiring Organization section. Keep titles focused on the role itself.
Can I include salary in the job title?
No. Salary information belongs in the Compensation field in Job Details. Titles with salary may be rejected.
What if my role doesn't fit standard titles?
Find the closest standard equivalent and use it. You can explain unique aspects in your description. A "Community Engagement Specialist" might be titled "Marketing Coordinator" or "Community Manager" depending on the actual responsibilities.
Should I include remote/hybrid in the title?
It's optional. Workplace type is captured in the Job Details tab and displayed on your listing. However, "Remote [Title]" can help attract candidates specifically seeking remote work.
Can I change the title after submission?
Yes, but changes trigger a re-review. If your listing is time-sensitive, submit with your final title to avoid delays.