Requesting Custom Service Area Changes

Quick Answer

If the standard 75-mile matching radius doesn't fit your business, you can request a custom service area. Contact Heritage Web support with details about your needed coverage area and the reason for the request. Approvals are based on business justification.

Overview

While the 75-mile radius works for most businesses, some have legitimate needs for different coverage. Attorneys licensed statewide, virtual service providers, and regional businesses may need expanded areas. Hyperlocal businesses may need smaller areas. Heritage Web can accommodate these needs through custom service area configurations.

When to Request a Custom Area

Reasons for Larger Coverage

Scenario	Justification
Statewide license	Licensed to practice anywhere in the state
Virtual/remote services	No geographic limitations to service delivery
Regional practice	Established client base across multiple states
Specialized services	Few providers, clients travel for expertise
National firm	Serve clients nationwide

Reasons for Smaller Coverage

Scenario	Justification
Hyperlocal business	Only serve immediate neighborhood
Capacity limits	Can only handle local clients
In-person required	Services require frequent face-to-face
Travel constraints	Cannot travel far for appointments

How to Request a Custom Area

Step 1: Gather Information

Before contacting support, prepare:

Current business location(s)
Desired coverage area (specific cities, states, or regions)
Reason for the request (license type, service model, etc.)
Supporting documentation (if applicable)

Step 2: Contact Support

Go to your Dashboard
Click Help or Support
Submit a request for "Custom Service Area"
Include all relevant details

Step 3: Provide Details

In your request, explain:

What coverage area you need
Why the standard 75-mile radius doesn't work
Any credentials that support your request (statewide license, etc.)

Step 4: Await Review

Support reviews your request
They may ask follow-up questions
Decision is based on business justification
You'll be notified of approval or denial

What to Include in Your Request

For Expanded Coverage

Subject: Custom Service Area Request - Statewide Coverage  Current Location: Houston, TX Requested Coverage: Entire state of Texas  Reason: I hold a Texas state bar license (Bar #12345678) and  regularly represent clients across the state. Many of my  immigration cases involve clients in El Paso, Austin, Dallas,  and the Rio Grande Valley, all beyond 75 miles from Houston.  Supporting Info: State bar license number, examples of  current clients outside 75-mile radius.

For Virtual Services

Subject: Custom Service Area Request - National Coverage  Current Location: Los Angeles, CA Requested Coverage: Nationwide  Reason: Our consulting services are delivered 100% virtually  via video conference. We have no geographic limitations and  currently serve clients in 30+ states. The 75-mile radius  artificially limits our reach.  Supporting Info: Description of virtual service model.

Common Approved Requests

Request Type	Typical Approval
Statewide (with license)	Usually approved with license verification
Virtual services	Often approved for clearly virtual businesses
Multi-state regional	Reviewed case-by-case
National	Requires strong justification
Smaller radius	Usually approved if requested

What Support Considers

Factor	Consideration
License scope	Does your license cover the requested area?
Service delivery	Can you realistically serve that area?
Business model	Is virtual/remote service your model?
Client benefit	Will clients benefit from expanded access?
Lead quality	Will you receive relevant leads?

After Approval

Once your custom area is approved:

Your matching radius is updated
Changes take effect for new leads
You'll start receiving leads from the expanded area
Your listing still shows your physical location(s)

If Your Request is Denied

If your request isn't approved:

Support will explain why
You can provide additional information
Alternative solutions may be suggested
Adding more physical locations is always an option

Important Notes

Custom areas are reviewed on a case-by-case basis
Strong business justification improves approval chances
You can always add more locations as an alternative
Custom areas can be adjusted later if your business changes
Virtual service providers often qualify for expanded coverage

FAQs

How long does the review take? Most requests are reviewed within 2-3 business days.

Is there a fee for custom service areas? No. Custom service area configuration is free.

Can I request coverage for specific cities rather than a radius? The system works on radius-based matching, but support can discuss options for specific coverage needs.

What if I only want leads from certain areas within my radius? Currently, you receive leads from your entire service area. You can choose not to pursue leads outside your preferred zone.

Can I have different service areas for different Industries? No. Your service area applies to all leads. If you need different coverage for different services, consider separate Organization listings.

Will my custom area affect my listing's visibility on publications? Service area affects lead matching, not publication visibility. Publication assignment is based on Languages and Community Connections.