Quick Answer
The default 75-mile matching radius works for most organizations, but you can request a custom service area by contacting Heritage Web support. Options include smaller radii for hyper-local focus, larger radii for regional coverage, or "No Limit" for national services.
Overview
Not every business fits the 75-mile default. E-commerce businesses serve customers nationwide. Neighborhood bakeries may prefer a tighter radius. Heritage Web can customize your service area to match how you actually serve clients.
Available Radius Options
Radius | Best For |
25 miles | Hyper-local services, neighborhood businesses |
50 miles | Metro area concentration |
75 miles | Default, regional coverage |
100 miles | Expanded regional area |
150 miles | Multi-city coverage |
No Limit | National or online services |
When to Request Changes
Expand Your Radius
Consider requesting a larger radius or "No Limit" if you:
Operate an e-commerce or online business
Provide services that don't require in-person visits
Deliver products or ship nationally
Serve clients who travel to your location
Have specialized offerings that attract distant customers
Reduce Your Radius
Consider a smaller radius if you:
Focus on a specific neighborhood or community
Have limited capacity
Offer services requiring frequent local visits
Prefer a concentrated local customer base
How to Request a Change
Step 1: Determine Your Needs
Consider how far your current customers come from and whether you can reasonably serve clients at different distances.
Step 2: Contact Support
Send an email to [email protected] with:
Your business name and account email
Your listing URL (if available)
The radius you're requesting
Brief explanation of why (helps us process faster)
Step 3: Confirmation
Support will confirm your change, usually within 1-2 business days. Your new radius takes effect immediately after processing.
Important Notes
Custom radii are free—no charge for radius adjustments.
You can have different radii for different service categories—just specify in your request.
"No Limit" removes all geographic filtering—you'll receive leads from anywhere.
You can change again later—radius adjustments aren't permanent.
Changes apply to new leads only—doesn't affect previously received leads.
FAQs
Is there a fee for changing my radius?
No. Radius adjustments are free.
How long does the change take?
Usually 1-2 business days.
What if I change my mind?
Contact support again. You can adjust as often as needed.
Will I get too many leads with "No Limit"?
It depends on your industry. If you're overwhelmed, you can request a smaller radius or adjust your Referrals toggle.
Can I have "No Limit" for some services and a radius for others?
Yes. Support can configure different radii for different service categories if needed.