Setting and Adjusting Your Service Radius

Quick Answer

Your service radius defaults to 75 miles from your listing location and determines which leads match to you based on geographic distance. To adjust your radius, email [email protected] with your preferred distance or request "No Limit" for maximum coverage. Changes typically take effect within 24-48 hours.

Overview

The service radius is one of six filters determining which leads you receive. Finding the right balance between geographic coverage and practical service capability is crucial for maximizing quality matches while maintaining efficient operations.

Understanding Radius Impact

How Radius Affects Matches

Radius Setting	Typical Matches	Best For
25 miles	Local clients only	Dense urban areas, limited travel
75 miles (default)	Regional coverage	Most professionals, balanced approach
150 miles	Multi-city coverage	Specialized practices, willing to travel
No Limit	Nationwide/statewide	Virtual services, national practices

Radius Considerations by Practice Type

Local Services (25-50 miles)

Criminal defense
Family law
Real estate transactions
Personal injury
Local business services

Regional Services (75-150 miles)

Specialized medical procedures
Complex litigation
Corporate services
Estate planning
Tax services

National Services (No Limit)

Immigration law
Bankruptcy (federal)
Patent/trademark
Securities law
Virtual consultations

How to Adjust Your Radius

Step 1: Evaluate Your Current Setting

Consider your current 75-mile default:

Are you missing potential clients?
Can you effectively serve clients at that distance?
Do you offer virtual consultations?
What's your competition's coverage area?

Step 2: Determine Your Ideal Radius

Factor in:

Travel time and costs
Virtual service capabilities
Staff availability for travel
Client expectations in your field
State licensing limitations

Step 3: Email Support

Send request to [email protected] including:

Your account email
Current radius setting
Desired new radius (miles or "No Limit")
Reason for change (optional but helpful)
Any specific geographic preferences

Step 4: Wait for Confirmation

Heritage Web support will:

Process your request within 24-48 hours
Send confirmation email when complete
Apply changes to all your listings
Update your matching filters immediately

Step 5: Monitor Results

After adjustment:

Check lead volume changes
Track lead quality and distance
Assess conversion rates
Adjust again if needed

Strategic Radius Settings

Maximizing Matches

Start Conservative: Begin with default 75 miles
Gradually Expand: Increase if lead volume is low
Consider Population: Dense areas need smaller radius
Think Specialization: Rare specialties benefit from wider coverage

Balancing Quality and Quantity

Strategy	Radius	Pros	Cons
Local Focus	25-50 miles	Higher conversion, less travel	Fewer leads
Regional Player	75-150 miles	Good volume, manageable travel	Some distant clients
Wide Net	No Limit	Maximum leads, virtual options	Travel costs, competition

Important Notes

Licensing Requirements: Radius doesn't override licensing requirements
No Limit Still Has Rules: Must be licensed where client is located
National Practices: Immigration and Bankruptcy can serve nationwide with one license
Virtual Services: Consider "No Limit" if offering remote consultations
Pro Bono Different: May want wider radius for pro bono work

FAQs

Q: Can I have different radius settings for different listings? A: Currently, radius applies to all your listings. Contact support if you need different settings for specific programs.

Q: How quickly do radius changes take effect? A: Changes typically apply within 24-48 hours and affect all future lead matching immediately.

Q: Can I specify custom geographic areas instead of radius? A: The system uses radius from your location. For specific geographic needs, discuss with support for possible solutions.

Q: Does radius affect my position in search results? A: No, radius only affects which leads you receive, not your visibility to clients searching the platform.

Q: Should I set different radius for paid vs. pro bono leads? A: Consider a wider radius for pro bono work. Email support to discuss program-specific radius settings.