Understanding the 75-Mile Matching Radius
Quick Answer
Heritage Web matches your Organization with clients within 75 miles of your business location(s). This radius is applied automatically based on the address you enter. If you need a different service area, you can request a custom radius through support.
Overview
Geographic matching ensures clients connect with nearby service providers. When a client requests a referral in a specific city or zip code, Heritage Web searches for Organizations within 75 miles of that location. This standard radius works well for most businesses but can be customized for those with broader or narrower service areas.
How the 75-Mile Radius Works
The Matching Process
Client submits referral request with their location (e.g., "Houston, TX")
System calculates 75-mile radius from that location
System finds all Organizations with addresses within that radius
Other matching factors (industries, languages, licenses) are applied
Matching Organizations receive the lead
Visual Representation
75 miles ←─────────────────────→ ● Client Location /|\ / | \ / | \ / | \ / | \ ●───●─────●─────●───● Businesses within radius receive the lead
What 75 Miles Covers
The 75-mile radius typically includes:
Your Location | Approximate Coverage |
Houston, TX | Houston metro, Galveston, College Station, Beaumont area |
Los Angeles, CA | LA County, Orange County, parts of Riverside, Ventura |
Chicago, IL | Chicago metro, parts of NW Indiana, southern Wisconsin |
New York, NY | NYC boroughs, Long Island, northern NJ, lower CT |
Dallas, TX | Dallas-Fort Worth metroplex, surrounding counties |
Why 75 Miles?
This radius balances several factors:
Factor | Consideration |
Metro coverage | Includes entire metro areas for major cities |
Reasonable travel | Within driving distance for most services |
Lead quality | Close enough for relevant matches |
Sufficient options | Wide enough to find qualified providers |
Multiple Locations = Multiple Radii
If you have multiple business locations, each creates its own 75-mile radius:
Example: Texas Law Firm
Location | Coverage Area |
Houston Office | 75-mile radius around Houston |
Dallas Office | 75-mile radius around Dallas |
San Antonio Office | 75-mile radius around San Antonio |
Result: The firm receives leads from clients across most of Texas.
Combined Coverage
Dallas ●─────┐ 75mi │ │ │ (overlapping Austin ●────┤ coverage 75mi │ in between) │ │ Houston ●────┘ 75mi
When 75 Miles May Not Fit
Too Large For:
Hyperlocal services (neighborhood-specific)
Services requiring frequent in-person visits
Businesses serving only one city
Too Small For:
Statewide practices
National/regional service providers
Businesses serving rural areas with clients spread far apart
Virtual/remote services serving anywhere
Requesting a Custom Radius
If 75 miles doesn't fit your business model:
Contact Heritage Web support
Explain your service area needs
Provide justification (statewide license, virtual services, etc.)
Support will review and adjust if appropriate
Common Custom Requests
Request | Typical Reason |
Statewide | Licensed to practice across entire state |
Regional | Serve multi-state area |
National | Virtual services, no geographic limits |
Smaller radius | Only serve immediate local area |
Important Notes
75 miles is the default for all Organizations
The radius is calculated from your exact address
Multiple locations multiply your coverage
Custom radii are available by request
Location accuracy affects matching accuracy
FAQs
Can I change my matching radius myself? No. The 75-mile radius is standard. Contact support to request a custom service area.
Is it 75 miles driving distance or straight line? It's calculated as straight-line (as the crow flies) distance, not driving distance.
What if I want to serve a smaller area? Contact support to request a reduced radius. This is less common but can be accommodated.
Do I get leads from exactly 75 miles away? You may receive leads from anywhere within 75 miles of your location, including clients much closer.
How do I expand my coverage? Add additional business locations. Each location adds its own 75-mile radius. Or request a custom service area.
What if my location is wrong? Verify your address in Business Locations. An incorrect address means incorrect matching.
Does the radius apply to all lead types? Yes. Geographic matching applies to paid referrals, pro bono leads, and other lead programs.
Related Articles
Setting Up Business Locations
Adding Multiple Locations
Requesting Custom Service Area Changes
How Referrals Are Matched to Your Listings