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Publishing in Multiple Languages

Create Overview versions in multiple languages to reach clients on community publications. Learn prerequisites, best practices, and why machine translation isn't enough.

Brandon Austin avatar
Written by Brandon Austin
Updated this week

Publishing in Multiple Languages

Quick Answer

Create Overview versions in multiple languages to reach clients on different Heritage Web community publications. First add the language in your Languages section, then create a new Overview version for that language. Each version should be professionally written, not machine-translated.

Overview

Heritage Web operates 300+ community publications serving diverse cultural communities. By creating your Organization Overview in multiple languages, you can connect with clients in their preferred language. Each community publication displays the appropriate language version of your content.

Prerequisites

Before creating an Overview in another language, you must:

  1. Add that language in your Languages section

  2. Have your primary English Overview completed

The language must be added to your listing first—this unlocks the ability to create content in that language.

Step-by-Step Instructions

Step 1: Add the Language to Your Listing

  1. Go to your Organization listing edit page

  2. Scroll to the Languages section

  3. Click Add Languages

  4. Select the language you want to add

  5. Set proficiency level and speaker information

  6. Save your changes

Step 2: Create a New Overview Version

  1. Scroll to the Overview section

  2. Look for the option to add a new language version

  3. Select the Publication (community site) and Language

  4. Enter your Organization Name in that language (optional)

  5. Enter your Headline in that language (optional)

  6. Write your Overview in that language

Step 3: Review and Submit

  1. Proofread the content (ideally by a native speaker)

  2. Ensure the facts match your English version

  3. Click Publish Draft to save changes

  4. Changes go through review before publishing

What to Translate

Field

Translate?

Notes

Organization Name

Optional

Can display in native script (e.g., Chinese, Arabic, Farsi)

Headline

Yes

Short tagline in target language

Overview

Yes

Full description in target language

Example: English vs. Spanish

English Overview:

Martinez Family Restaurant has served authentic Mexican cuisine in Houston for over 20 years. Our recipes have been passed down through three generations, bringing the flavors of Jalisco to your table.

Spanish Overview:

Restaurante Familiar Martínez ha servido auténtica cocina mexicana en Houston por más de 20 años. Nuestras recetas han pasado por tres generaciones, trayendo los sabores de Jalisco a su mesa.

Best Practices

Do:

  • Have content written or reviewed by native speakers

  • Keep facts consistent across all language versions

  • Adapt tone and style for cultural relevance

  • Use proper grammar and spelling for each language

Don't:

  • Use machine translation (Google Translate, etc.) without review

  • Simply copy English content for non-English publications

  • Include different facts or services in different languages

  • Neglect to update all versions when information changes

Language Availability

Publication Type

Available Languages

HeritageWeb.com

50+ languages

Community publications

English + community language(s)

For example, IranianLawyers.com supports English and Farsi, while LosAbogados.com supports English and Spanish.

Important Notes

  • You must add a language to your listing before creating content in that language

  • Each Overview version goes through review separately

  • Content should be consistent in facts across all languages

  • Machine translation alone is not acceptable—professional writing is required

FAQs

Do I have to create Overview versions in other languages? No, it's optional. Your English Overview displays by default. Multi-language content helps you connect with non-English-speaking clients.

Can I use Google Translate for my Overview? We strongly discourage machine translation without professional review. Poorly translated content hurts your credibility. Have a native speaker write or review the content.

What if I update my English Overview? Other language versions are not automatically updated. You'll need to manually update each version to keep information consistent.

How do I know which languages to add? Consider which community publications you want to appear on. Adding Farsi allows you to create content for Iranian community publications, Spanish for Latino publications, etc.

Can I display my business name in a non-Latin script? Yes. You can enter your Organization Name in native scripts like Chinese (中文), Arabic (العربية), Farsi (فارسی), Korean (한국어), and others.

Related Articles

  • Writing Your Organization Overview

  • Name and Headline Customization by Publication

  • Adding Languages Your Team Speaks

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