Best Practices for Event Listings
Quick Answer
Event listings promote conferences, workshops, cultural celebrations, and community gatherings across Heritage Web's network. Optimize your event with a compelling logo (REQUIRED), detailed scheduling, clear ticket information, and multi-language descriptions. Events auto-expire after the event date, removing them from public view.
Overview
Event listings reach diverse communities across 300+ publications, perfect for professional conferences, cultural festivals, educational workshops, and community gatherings. While they rarely receive paid referral leads, they provide valuable visibility and can include ticketing information to drive registrations.
Critical Requirements
Event Logo (REQUIRED)
Critical: Events MUST have a logo
Use event-specific logo OR
Organization logo if no event logo
Minimum 100x100px, max 5MB
Professional quality
Clear and recognizable
Common rejection if missing
Event Title
Create clear, searchable title:
Include event type
Add year if annual
Specify location if relevant
Keep under 60 characters
Examples:
"2025 Iranian Business Summit - Los Angeles"
"Annual Eid Festival - Chicago"
"Legal Tech Conference 2025"
Event Description
Structure comprehensively:
Event purpose (why attend)
Target audience
Key highlights
Speakers/performers
Schedule overview
Registration details
Contact information
Event Details
Date and Time
Be specific:
Start date and time
End date and time
Time zone clearly stated
Multi-day schedule if applicable
Registration deadlines
Schedule Options
For complex events:
Daily agendas
Session times
Break periods
Networking hours
Special activities
Event Categories
Select all that apply:
Professional development
Cultural celebration
Educational workshop
Religious gathering
Networking event
Community service
Entertainment
Location Management
Venue Information
Provide complete details:
Venue name
Street address
Room/hall specifics
Parking information
Public transit access
Accessibility features
Multiple Venues
If using multiple locations:
List all venues
Specify which activities where
Include transportation between
Provide maps/directions
Virtual/Hybrid Events
For online components:
Platform information
Registration process
Technical requirements
Time zone considerations
Recording availability
Ticketing & Registration
Ticket Tiers
Create clear options:
Early bird pricing
Regular admission
Student/senior discounts
Group rates
VIP packages
Member vs. non-member
Pricing Display
Include currency (USD)
Show all fees upfront
Explain what's included
Refund policy
Payment methods accepted
Registration Process
External registration URL
Clear deadlines
Capacity limits
Waitlist information
Confirmation process
Maximizing Attendance
Community Connections
Target your audience:
Select relevant communities
Highlight cultural elements
Specify language accommodations
Include community partnerships
Mention cultural appropriateness
Languages
Specify event languages:
Primary event language
Translation available
Multilingual sessions
Sign language interpreters
Materials languages
Primary Image
Beyond the logo:
Event banner/flyer
Previous year photos
Venue images
Speaker headshots
Activity highlights
Cover Image
Optimal specifications:
1800x300px recommended
High-quality graphics
Event branding prominent
Key information visible
Mobile-friendly design
Promotional Features
Video Content
Include if available:
Event preview/trailer
Previous year highlights
Speaker introductions
Venue tour
Testimonials
Parent Organization
If applicable:
Organizing body name
Organization description
Main website
Contact information
Other events
Social Media
Link all channels:
Facebook event page
LinkedIn event
Instagram promotion
YouTube channel
Event hashtags
Multi-Language Content
Creating Language Versions
Complete default description
Click "Add" button
Select publication
Choose language
Translate title and description
Cultural Adaptation
Adjust formality levels
Include cultural context
Localize examples
Adapt marketing tone
Respect cultural norms
Post-Event Management
Auto-Expiration
What happens after event date:
Listing automatically expires
Removed from public view
Not deleted from system
Can be renewed for future events
Historical record maintained
Recurring Events
For regular events:
Create new listing each time
Reference previous success
Build on established brand
Maintain consistent naming
Link to past events
Important Notes
Logo is REQUIRED — Cannot submit without one
Auto-expires — Removed after event date
Review required — All submissions reviewed
Rarely receive paid leads — Primarily for visibility
Cannot extend expired — Must create new listing
Common Mistakes to Avoid
Missing event logo (instant rejection)
Past event dates (cannot submit)
Incomplete venue details (attendee confusion)
No registration method (lost attendees)
Single language only (limited reach)
Vague descriptions (poor attendance)
Missing ticket prices (reduced registrations)
FAQs
Q: Can I update an event after it's been published? A: Yes, but changes require review. Updates create a pending version while the current version stays live.
Q: What if my event date changes? A: Edit the listing immediately with the new date. The change requires review but your current listing remains visible.
Q: Should I sponsor an event listing? A: Consider it if you want account-wide benefits like 24-hour lead priority and unlimited pro bono access.
Q: Can I reuse an expired event listing? A: No. Expired events cannot be reactivated. Create a new listing for future events.
Q: How far in advance should I post my event? A: Post 6-8 weeks before for major events, 2-4 weeks for smaller gatherings. Consider your audience's planning needs.
Next Steps
Upload your event logo
Create compelling description
Set up ticket tiers
Add venue details completely
Create multi-language versions
Related Articles
Creating Multi-Language Content
Understanding Publication Assignments
Managing Contact Information Display
Maximizing Your Visibility