Setting Up Your Event Details and Schedule
Quick Answer
Create your Event listing by providing the event title, description, date/time details, categories, and venue information. Navigate to your dashboard, click "+ Free Event Listing," enter your event details including schedule (required), upload your event logo (required), and submit for approval. Event listings automatically expire after the event date passes.
Overview
Event listings promote conferences, workshops, community gatherings, and other occasions across Heritage Web's network. Whether hosting a professional seminar, cultural festival, or charity fundraiser, proper event setup ensures maximum visibility and attendance. This guide covers all aspects of creating compelling event details and managing complex schedules.
Step-by-Step Event Creation
Step 1: Start Your Event Listing
Log into your Heritage Web dashboard
Navigate to "Events" section
Click "+ Free Event Listing"
System creates blank listing and opens edit page
Step 2: Enter Event Title (Required)
Make it descriptive and searchable:
Good Examples:
"2025 Iranian Business Summit - Los Angeles"
"Free Tax Preparation Workshop for Seniors"
"Black Lawyers Association Annual Gala"
"Small Business QuickBooks Training"
"Ramadan Iftar Community Dinner"
Avoid:
Vague titles like "Annual Event"
ALL CAPS TITLES
Excessive punctuation!!!
Marketing language like "BEST EVENT EVER"
Step 3: Write Event Description (Required)
Include essential information:
Key Elements:
What the event is about
Who should attend
What attendees will learn/experience
Speakers or special guests
What's included (meals, materials)
Registration requirements
Example Structure:
Join us for our annual Small Business Tax Workshop designed for entrepreneurs and freelancers. Learn essential tax strategies, deduction opportunities, and compliance requirements. Topics covered: - Quarterly tax payments - Business expense deductions - Home office deductions - Record keeping best practices Includes lunch, workshop materials, and one-on-one Q&A time. CPE credits available for accounting professionals.
Step 4: Set Event Date and Time (Required)
For Single-Day Events:
Click "Event Date" field
Select date from calendar
Enter start time
Enter end time
Select time zone
Example:
Date: March 15, 2025
Start: 9:00 AM
End: 5:00 PM
Time Zone: PST
Step 5: Configure Complex Schedules
For Multi-Day Events:
Select "Multi-Day Event" option
Enter start date
Enter end date
Add daily schedule
Example Conference Schedule:
Day 1 - March 15, 2025 9:00 AM - Registration & Breakfast 10:00 AM - Keynote Speaker 12:00 PM - Lunch 1:30 PM - Workshop Sessions 5:00 PM - Networking Reception Day 2 - March 16, 2025 9:00 AM - Continental Breakfast 9:30 AM - Panel Discussion 11:00 AM - Breakout Sessions 1:00 PM - Closing Remarks
Step 6: Handle Recurring Events
For Weekly/Monthly Events:
While Heritage Web doesn't have built-in recurring event functionality:
Option 1: Single Listing
Create one listing
Note recurrence in description
Update dates periodically
Option 2: Individual Listings
Create separate listing per occurrence
Allows specific registration per event
More work but better tracking
Example Description for Recurring: "Monthly networking lunch - First Tuesday of every month. Check our website for specific dates."
Step 7: Select Event Categories (Required)
Choose all that apply:
Common Categories:
Professional Development
Networking
Educational/Workshop
Conference/Summit
Cultural/Community
Religious/Spiritual
Fundraiser/Charity
Entertainment/Arts
Health/Wellness
Technology/Innovation
Tip: Select multiple relevant categories for broader visibility
Step 8: Add Venue Information
Complete Location Details:
Required Information:
Venue name
Street address
City, State, ZIP
Country (if international)
Optional but Helpful:
Parking information
Public transit access
Accessibility features
Room/hall name
Floor/suite number
Example:
Los Angeles Convention Center West Hall - Room 403 1201 South Figueroa Street Los Angeles, CA 90015 Free parking in Lot C Metro Blue Line accessible Wheelchair accessible
Step 9: Multiple Venue Setup
For Events with Multiple Locations:
Click "Add Venue"
Enter each location
Specify which activities where
Include timing for each venue
Example Multi-Venue Event:
Opening Reception: Hilton Downtown - Ballroom March 15, 6:00 PM - 8:00 PM Main Conference: Convention Center - Hall A March 16, 9:00 AM - 5:00 PM Closing Dinner: The Grand Restaurant March 16, 7:00 PM - 10:00 PM
Advanced Schedule Management
All-Day Events
When to Use:
Festivals
Fairs
Open houses
Full-day workshops
Setup:
Check "All-day event" box
No specific times needed
Note actual hours in description
Time Zone Considerations
For Virtual or National Events:
Always specify time zone
Consider adding multiple zones
Use clear abbreviations (EST, PST, GMT)
Example: "Webinar: 2:00 PM EST / 11:00 AM PST / 7:00 PM GMT"
Schedule Changes and Updates
If Schedule Changes:
Edit event listing
Update date/time fields
Note change in description
Submit for review (1-3 days)
Consider email notification to registrants
Add Update Notice: "UPDATED 2/15: Event moved to March 22 due to venue availability"
Special Event Configurations
Virtual Events
Required Adjustments:
Select "Virtual Event" in venue
Include platform (Zoom, Teams, etc.)
Add registration link
Note technical requirements
Specify if recorded
Example Virtual Setup:
Virtual Event via Zoom Registration required for meeting link System requirements: Camera and microphone recommended Recording will be available for 30 days
Hybrid Events
In-Person + Virtual:
Specify both options clearly
Different registration paths
Note what's included for each
Price differences if applicable
Example:
Attend in-person at the Marriott Downtown OR Join virtually via livestream In-person includes lunch and networking Virtual includes recording access
Private Events
Invitation-Only Events:
Note "By Invitation Only"
Explain how to request invitation
Consider limiting public details
Use for member-only events
Event Series Management
Creating a Conference with Multiple Sessions
Main Event + Breakouts:
Create main event listing
Include full schedule in description
Note if separate registration needed
Link to detailed agenda
Example Session Schedule:
Main Conference: 9:00 AM - 5:00 PM Breakout Sessions (choose one): Track A: Marketing for Nonprofits (Room 201) Track B: Grant Writing Basics (Room 202) Track C: Board Development (Room 203)
Workshop Series
Multi-Week Programs:
Create one listing for entire series
List all dates clearly
Note if attendance at all required
Specify if can join individually
Example:
6-Week Business Development Course Tuesdays, March 5 - April 9, 2025 6:00 PM - 8:00 PM each session Must attend all sessions for certificate
Best Practices for Event Details
Do's
β
Include complete schedule information
β
Specify registration requirements
β
Note what's included (food, materials)
β
Add speaker/presenter names
β
Include contact for questions
β
Mention capacity limits
β
List language availability
β
Note accessibility features
Don'ts
β Don't use vague dates like "Coming Soon"
β Don't forget time zones for virtual events
β Don't omit venue details
β Don't use expired dates
β Don't forget to update if changes occur
Adding Languages and Communities
Event Languages
Specify languages for multilingual events:
Primary presentation language
Translation available
Materials in multiple languages
Sign language interpretation
Example: "Presented in English with Spanish translation available. Materials provided in English, Spanish, and Mandarin."
Community Connections
Select communities your event serves:
Helps with publication placement
Increases targeted visibility
Builds trust with communities
Common Event Types and Setup
Event Type | Key Details to Include | Schedule Tips |
Conference | Sessions, speakers, tracks | Detailed timeline |
Workshop | Learning objectives, materials | Break times |
Fundraiser | Cause, goal, activities | Program schedule |
Networking | Format, industries, structure | Open networking time |
Cultural | Traditions, activities, food | Performance times |
Religious | Service times, requirements | Multiple services |
Webinar | Platform, recording, Q&A | Time zones |
FAQs
Can I create an event that already happened? No, events must have future dates. Past events cannot be listed.
How far in advance can I list an event? You can list events up to one year in advance.
What if my event date is tentative? Wait until the date is confirmed. Changing dates requires re-review (1-3 days).
Can I duplicate an event listing for next year? You must create a new listing for each event occurrence.
How do I handle rain dates or postponements? Include contingency information in the description and update if needed.
Can one event listing cover multiple cities? Create separate listings for events in different cities for better local visibility.
Next Steps
Gather all event details and schedule
Confirm venue information
Prepare event logo (required)
Write compelling description
Set up ticket tiers if applicable
Submit for approval (1-3 business days)
Share listing once approved