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Setting Up Your Event Details and Schedule

Brandon Austin avatar
Written by Brandon Austin
Updated over a week ago

Setting Up Your Event Details and Schedule

Quick Answer

Create your Event listing by providing the event title, description, date/time details, categories, and venue information. Navigate to your dashboard, click "+ Free Event Listing," enter your event details including schedule (required), upload your event logo (required), and submit for approval. Event listings automatically expire after the event date passes.

Overview

Event listings promote conferences, workshops, community gatherings, and other occasions across Heritage Web's network. Whether hosting a professional seminar, cultural festival, or charity fundraiser, proper event setup ensures maximum visibility and attendance. This guide covers all aspects of creating compelling event details and managing complex schedules.

Step-by-Step Event Creation

Step 1: Start Your Event Listing

  1. Log into your Heritage Web dashboard

  2. Navigate to "Events" section

  3. Click "+ Free Event Listing"

  4. System creates blank listing and opens edit page

Step 2: Enter Event Title (Required)

Make it descriptive and searchable:

Good Examples:

  • "2025 Iranian Business Summit - Los Angeles"

  • "Free Tax Preparation Workshop for Seniors"

  • "Black Lawyers Association Annual Gala"

  • "Small Business QuickBooks Training"

  • "Ramadan Iftar Community Dinner"

Avoid:

  • Vague titles like "Annual Event"

  • ALL CAPS TITLES

  • Excessive punctuation!!!

  • Marketing language like "BEST EVENT EVER"

Step 3: Write Event Description (Required)

Include essential information:

Key Elements:

  • What the event is about

  • Who should attend

  • What attendees will learn/experience

  • Speakers or special guests

  • What's included (meals, materials)

  • Registration requirements

Example Structure:

Join us for our annual Small Business Tax Workshop designed for entrepreneurs and freelancers. Learn essential tax strategies, deduction opportunities, and compliance requirements. Topics covered: - Quarterly tax payments - Business expense deductions - Home office deductions - Record keeping best practices Includes lunch, workshop materials, and one-on-one Q&A time. CPE credits available for accounting professionals.

Step 4: Set Event Date and Time (Required)

For Single-Day Events:

  1. Click "Event Date" field

  2. Select date from calendar

  3. Enter start time

  4. Enter end time

  5. Select time zone

Example:

  • Date: March 15, 2025

  • Start: 9:00 AM

  • End: 5:00 PM

  • Time Zone: PST

Step 5: Configure Complex Schedules

For Multi-Day Events:

  1. Select "Multi-Day Event" option

  2. Enter start date

  3. Enter end date

  4. Add daily schedule

Example Conference Schedule:

Day 1 - March 15, 2025 9:00 AM - Registration & Breakfast 10:00 AM - Keynote Speaker 12:00 PM - Lunch 1:30 PM - Workshop Sessions 5:00 PM - Networking Reception Day 2 - March 16, 2025 9:00 AM - Continental Breakfast 9:30 AM - Panel Discussion 11:00 AM - Breakout Sessions 1:00 PM - Closing Remarks

Step 6: Handle Recurring Events

For Weekly/Monthly Events:

While Heritage Web doesn't have built-in recurring event functionality:

Option 1: Single Listing

  • Create one listing

  • Note recurrence in description

  • Update dates periodically

Option 2: Individual Listings

  • Create separate listing per occurrence

  • Allows specific registration per event

  • More work but better tracking

Example Description for Recurring: "Monthly networking lunch - First Tuesday of every month. Check our website for specific dates."

Step 7: Select Event Categories (Required)

Choose all that apply:

Common Categories:

  • Professional Development

  • Networking

  • Educational/Workshop

  • Conference/Summit

  • Cultural/Community

  • Religious/Spiritual

  • Fundraiser/Charity

  • Entertainment/Arts

  • Health/Wellness

  • Technology/Innovation

Tip: Select multiple relevant categories for broader visibility

Step 8: Add Venue Information

Complete Location Details:

Required Information:

  • Venue name

  • Street address

  • City, State, ZIP

  • Country (if international)

Optional but Helpful:

  • Parking information

  • Public transit access

  • Accessibility features

  • Room/hall name

  • Floor/suite number

Example:

Los Angeles Convention Center West Hall - Room 403 1201 South Figueroa Street Los Angeles, CA 90015 Free parking in Lot C Metro Blue Line accessible Wheelchair accessible

Step 9: Multiple Venue Setup

For Events with Multiple Locations:

  1. Click "Add Venue"

  2. Enter each location

  3. Specify which activities where

  4. Include timing for each venue

Example Multi-Venue Event:

Opening Reception: Hilton Downtown - Ballroom March 15, 6:00 PM - 8:00 PM Main Conference: Convention Center - Hall A March 16, 9:00 AM - 5:00 PM Closing Dinner: The Grand Restaurant March 16, 7:00 PM - 10:00 PM

Advanced Schedule Management

All-Day Events

When to Use:

  • Festivals

  • Fairs

  • Open houses

  • Full-day workshops

Setup:

  1. Check "All-day event" box

  2. No specific times needed

  3. Note actual hours in description

Time Zone Considerations

For Virtual or National Events:

  • Always specify time zone

  • Consider adding multiple zones

  • Use clear abbreviations (EST, PST, GMT)

Example: "Webinar: 2:00 PM EST / 11:00 AM PST / 7:00 PM GMT"

Schedule Changes and Updates

If Schedule Changes:

  1. Edit event listing

  2. Update date/time fields

  3. Note change in description

  4. Submit for review (1-3 days)

  5. Consider email notification to registrants

Add Update Notice: "UPDATED 2/15: Event moved to March 22 due to venue availability"

Special Event Configurations

Virtual Events

Required Adjustments:

  • Select "Virtual Event" in venue

  • Include platform (Zoom, Teams, etc.)

  • Add registration link

  • Note technical requirements

  • Specify if recorded

Example Virtual Setup:

Virtual Event via Zoom Registration required for meeting link System requirements: Camera and microphone recommended Recording will be available for 30 days

Hybrid Events

In-Person + Virtual:

  • Specify both options clearly

  • Different registration paths

  • Note what's included for each

  • Price differences if applicable

Example:

Attend in-person at the Marriott Downtown OR Join virtually via livestream In-person includes lunch and networking Virtual includes recording access

Private Events

Invitation-Only Events:

  • Note "By Invitation Only"

  • Explain how to request invitation

  • Consider limiting public details

  • Use for member-only events

Event Series Management

Creating a Conference with Multiple Sessions

Main Event + Breakouts:

  1. Create main event listing

  2. Include full schedule in description

  3. Note if separate registration needed

  4. Link to detailed agenda

Example Session Schedule:

Main Conference: 9:00 AM - 5:00 PM Breakout Sessions (choose one): Track A: Marketing for Nonprofits (Room 201) Track B: Grant Writing Basics (Room 202) Track C: Board Development (Room 203)

Workshop Series

Multi-Week Programs:

  • Create one listing for entire series

  • List all dates clearly

  • Note if attendance at all required

  • Specify if can join individually

Example:

6-Week Business Development Course Tuesdays, March 5 - April 9, 2025 6:00 PM - 8:00 PM each session Must attend all sessions for certificate

Best Practices for Event Details

Do's

βœ… Include complete schedule information
βœ… Specify registration requirements
βœ… Note what's included (food, materials)
βœ… Add speaker/presenter names
βœ… Include contact for questions
βœ… Mention capacity limits
βœ… List language availability
βœ… Note accessibility features

Don'ts

❌ Don't use vague dates like "Coming Soon"
❌ Don't forget time zones for virtual events
❌ Don't omit venue details
❌ Don't use expired dates
❌ Don't forget to update if changes occur

Adding Languages and Communities

Event Languages

Specify languages for multilingual events:

  • Primary presentation language

  • Translation available

  • Materials in multiple languages

  • Sign language interpretation

Example: "Presented in English with Spanish translation available. Materials provided in English, Spanish, and Mandarin."

Community Connections

Select communities your event serves:

  • Helps with publication placement

  • Increases targeted visibility

  • Builds trust with communities

Common Event Types and Setup

Event Type

Key Details to Include

Schedule Tips

Conference

Sessions, speakers, tracks

Detailed timeline

Workshop

Learning objectives, materials

Break times

Fundraiser

Cause, goal, activities

Program schedule

Networking

Format, industries, structure

Open networking time

Cultural

Traditions, activities, food

Performance times

Religious

Service times, requirements

Multiple services

Webinar

Platform, recording, Q&A

Time zones

FAQs

Can I create an event that already happened? No, events must have future dates. Past events cannot be listed.

How far in advance can I list an event? You can list events up to one year in advance.

What if my event date is tentative? Wait until the date is confirmed. Changing dates requires re-review (1-3 days).

Can I duplicate an event listing for next year? You must create a new listing for each event occurrence.

How do I handle rain dates or postponements? Include contingency information in the description and update if needed.

Can one event listing cover multiple cities? Create separate listings for events in different cities for better local visibility.

Next Steps

  • Gather all event details and schedule

  • Confirm venue information

  • Prepare event logo (required)

  • Write compelling description

  • Set up ticket tiers if applicable

  • Submit for approval (1-3 business days)

  • Share listing once approved

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