Best Practices for Organization Listings
Quick Answer
Organization listings represent businesses, firms, nonprofits, and professional practices. Optimize yours by using your legal business name, uploading a logo (REQUIRED), providing comprehensive service descriptions, listing all languages offered by staff, and creating multiple location entries for broader coverage.
Overview
Organization listings allow unlimited creation per account and serve everything from law firms to restaurants, medical practices to nonprofits. While they receive lower priority than Profile listings for lead matching, they're essential for businesses wanting to establish their brand presence across Heritage Web's network.
Critical Requirements
Organization Name
MUST Use:
Legal business name
Can drop suffixes (LLC, Inc., Corp)
DBA names if commonly used
Actual entity name
NEVER Use:
Personal names (use Profile listing instead)
Marketing slogans
Keyword stuffing
False business names
Logo (REQUIRED FIELD)
Critical: Organization listings REQUIRE a logo
Minimum 100x100px, max 5MB
Clear, professional quality
Your actual business logo
PNG or JPG format preferred
Common rejection reason if missing
Essential Elements
Business Overview
Structure effectively:
Opening: What your business does
Services: Main offerings
Differentiators: What sets you apart
Experience: Years in business, achievements
Team: Size and expertise
Call-to-action: Next steps for clients
Tagline
Create memorable tagline:
60-80 characters
Include service and location
Example: "Full-Service Immigration Law Firm Serving the Iranian Community"
Avoid generic claims
Maximizing Visibility
Industries/Services (Up to 10)
Select strategically:
Primary services first
Include all practice areas
Think about client searches
Mix broad and specific
Consider seasonal services
Languages Offered
Comprehensive listing:
Languages ANY staff member speaks
Include all proficiency levels
Cultural dialects count
Sign language capabilities
Translation services available
Community Connections
For organizations:
Communities you specifically serve
Cultural competencies
Religious accommodations
Organizational affiliations
Target demographics
Location Strategy
Multiple Locations
Maximize coverage:
Add ALL physical locations
Each gets separate address display
Individual radius for lead matching (75 miles default)
Different hours per location
Unique phone numbers
Location Details
For each location include:
Complete street address
Suite/office numbers
Phone and fax
Hours of operation
Parking information
Accessibility notes
Building Trust
Insurance Accepted
If applicable, list:
Insurance companies
Specific networks
Plan types accepted
Medicare/Medicaid
Cash discount policies
Parent Organization
If part of larger entity:
Parent company name
Relationship description
Parent website
Corporate address
Team Information
Showcase your staff:
Number of professionals
Languages collectively spoken
Specialties covered
Years of combined experience
Special Features
Gallery Images
Beyond logo:
Office photos
Team pictures
Facility images
Award photos
Event documentation
Video Introduction
YouTube or Vimeo links
2-3 minutes ideal
Introduce services
Tour facilities
Meet the team
Social Media Links
Include all active profiles:
LinkedIn Company Page
Facebook Business
Instagram
YouTube channel
X (Twitter)
Yelp
Multi-Language Content
Creating Language Sets
Complete default overview (usually English)
Click "Add" in Overview section
Select publication
Choose language
Write overview in that language
Include translated tagline
Language Strategy
Professional tone in English
Cultural adaptation for community languages
Consistent facts across versions
Localized examples
Appropriate formality
Organization Types
Professional Services
Law firms, medical practices, accounting firms:
Emphasize credentials
List all practitioners
Highlight specializations
Include success metrics
Healthcare Organizations
Clinics, therapy centers, rehabilitation facilities:
Services offered
Insurance accepted
Treatment approaches
Facility amenities
Retail & Restaurants
Stores, restaurants, service businesses:
Products/menu highlights
Hours prominently displayed
Delivery/takeout options
Special dietary accommodations
Nonprofits
Charities, NGOs, community organizations:
Mission statement
Services provided
Communities served
Volunteer opportunities
Important Notes
Logo is REQUIRED — Cannot submit without one
Unlimited listings — Create multiple for different brands
Lower lead priority — Profile listings match first
Can receive leads — If industries align with requests
All changes need review — 1-3 business days
Common Mistakes to Avoid
Missing logo (instant rejection)
Personal name as organization (use Profile instead)
Keyword stuffing in name field
Single location when multiple exist
English only content
Incomplete service listings
No team language specifications
FAQs
Q: Can I create an Organization listing without a Profile listing? A: Yes. You can have Organization listings without a Profile. However, having both maximizes lead matching opportunities.
Q: What if I'm a solo practitioner? A: You can have both a Profile (for you) and Organization (for your practice) listing. Many professionals do this for maximum visibility.
Q: Should franchises create separate listings? A: Yes, if independently operated. Each franchise location can have its own Organization listing with specific details.
Q: Can different Organization listings have different sponsor statuses? A: Yes. Each Organization listing can be individually upgraded to sponsor or kept free.
Q: How do I indicate nonprofit status? A: Mention it in your organization name if part of legal name, clearly state in overview, and select appropriate organization type if available.
Next Steps
Ensure logo is uploaded
Add all office locations
List all staff languages
Create multi-language content
Include insurance information
Related Articles
Best Practices for Profile Listings
Managing Multiple Locations
Creating Multi-Language Content
Understanding Lead Matching