Best Practices for Job Listings
Quick Answer
Job listings help you find qualified candidates across Heritage Web's diverse professional network. Optimize your listing with clear job descriptions, specific requirements, competitive compensation details, and community connections. Mark positions as "Filled" rather than deleting to maintain SEO value while stopping new applications.
Overview
Job listings on Heritage Web reach professionals across 300+ community-specific publications. While they rarely receive paid referral leads, they provide valuable visibility for recruitment and can be strategically maintained for SEO benefits even after positions are filled.
Essential Requirements
Job Description
Write comprehensive description:
Role summary (2-3 sentences)
Key responsibilities (bullet points)
Daily activities
Team structure
Growth opportunities
Company culture
Minimum 150 words recommended for substance.
Position Details (Required)
Position Type:
Full-time
Part-time
Contract
Temporary
Volunteer
Internship
Workplace Type:
In-Person
Hybrid
Remote
Compensation:
Be specific: "$60,000-$80,000/year"
Or ranges: "$25-$35/hour"
Include benefits overview
Mention bonuses if applicable
Job Industries
Select all that apply:
Primary industry/field
Related sectors
Skill categories
Department classifications
Hiring Organization (Required)
Complete information:
Organization name
Description of company
Website URL
Physical address
Company size/stage
Optimizing for Candidates
Required Qualifications
Be specific about:
Education requirements
Years of experience
Required licenses/certifications
Technical skills
Language requirements
Preferred Qualifications
Separate from required:
Additional languages
Preferred experience
Bonus skills
Cultural competencies
Community connections
Application Process
Clear instructions:
Include application URL (external)
Or provide email address
Specify required documents
Note application deadline
Explain next steps
Maximizing Visibility
Community Connections
Target specific communities:
Select relevant communities
Highlight cultural fit
Mention language needs
Include diversity commitment
Specify community served
Languages Required
If multilingual needed:
List required languages
Specify proficiency levels
Indicate if written/verbal
Note if customer-facing
Include as job requirement
Multiple Locations
If hiring for multiple offices:
Create separate listings per location
Or list all locations in one
Specify remote options
Include relocation assistance
Strategic Features
Logo (Optional but Recommended)
Company logo builds trust
100x100px minimum
Professional quality
Consistent branding
Video Introduction
Consider adding:
Office tour
Team introductions
Day-in-the-life
Company culture
CEO message
Skills Section
List both required and preferred:
Technical skills
Soft skills
Certifications
Software proficiency
Industry knowledge
Managing Job Listings
Marking as "Filled"
When position is filled:
Edit the listing
Mark status as "Filled"
Listing remains visible for SEO
Stops receiving new applications
Can reactivate later if needed
Benefits of keeping filled listings:
Maintains SEO value
Shows company growth
Builds employer brand
Can reuse for similar positions
Creating Multiple Listings
Unlimited job listings allowed:
Different positions
Various locations
Department needs
Seasonal hiring
Internship programs
Sponsor Benefits for Jobs
Upgrading job listing to sponsor:
Removes login wall for viewing
Higher visibility in search
24-hour lead priority (rare for jobs)
Account-wide benefits activate
Team member slots included
Multi-Language Content
Creating Language Versions
Complete default job description
Click "Add" button
Select publication
Choose language
Translate job title and description
Translation Strategy
Maintain accuracy across versions
Adapt cultural expectations
Keep requirements consistent
Localize benefits description
Use appropriate formality
Important Notes
Logo optional — Unlike Organizations, not required
Rarely receive paid leads — Primarily for direct applications
Keep filled positions — Mark as filled, don't delete
No auto-expiration — Manually manage status
Review required — All changes need approval
Common Mistakes to Avoid
Vague job descriptions (poor candidate quality)
Missing compensation (reduced applications)
No application method (lost candidates)
Deleting filled jobs (loses SEO value)
English-only posts (limited reach)
Unclear requirements (unqualified applicants)
Missing organization info (trust issues)
FAQs
Q: Should I create separate listings for similar positions? A: Yes, if they're in different locations or departments. For identical positions, one listing mentioning multiple openings works.
Q: Can I require community connections? A: Yes, if relevant to the position. For example, requiring Spanish fluency for community outreach roles.
Q: Should I sponsor a job listing? A: Consider it if you want account-wide benefits. The sponsor advantages apply to all your listings, not just the job.
Q: How do I stop receiving applications? A: Mark the position as "Filled" rather than deleting. This preserves SEO value while stopping new applicants.
Q: Can I post volunteer positions? A: Yes. Select "Volunteer" as the position type and clearly indicate it's unpaid with any benefits provided.
Next Steps
Write detailed job descriptions
Include specific compensation ranges
Add company culture information
Specify language requirements
Create multi-language versions
Related Articles
Managing Multiple Listings
Creating Multi-Language Content
Understanding Publication Assignments
Sponsor Benefits Overview