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Posting Your Job Opening

Brandon Austin avatar
Written by Brandon Austin
Updated over a week ago

Posting Your Job Opening

Quick Answer

Create a Job listing to recruit candidates across Heritage Web's network. Navigate to your dashboard, click "+ Free Job Listing," write a detailed job description (required), specify position details and compensation, add hiring organization information, and submit for approval. You can create unlimited Job listings per account, and listings can be marked as "Filled" while remaining visible for SEO purposes.

Overview

Job listings connect employers with qualified candidates across Heritage Web's 300+ community-specific directories. Whether hiring for professional positions, community organizations, or service roles, Job listings help you reach diverse talent pools with targeted visibility. Unlike other listing types, Job listings rarely receive paid referrals but generate direct applications and maintain SEO value even after positions are filled.

Step-by-Step Job Posting Process

Step 1: Access Job Listings Section

  1. Log into your Heritage Web dashboard

  2. Navigate to "Jobs" from the main menu

  3. Click "+ Free Job Listing" button

  4. System creates blank listing and opens edit page

Step 2: Write Your Job Description (Required)

Create a comprehensive description that attracts qualified candidates:

Essential Elements to Include:

  • Position overview and purpose

  • Key responsibilities (5-8 bullet points)

  • Day-to-day activities

  • Reporting structure

  • Team size and dynamics

  • Growth opportunities

Example Structure:

We're seeking a bilingual Customer Success Manager to join our growing team. This role is crucial for maintaining our 95% client retention rate and expanding our Latino market presence. Key Responsibilities: • Manage portfolio of 50+ enterprise accounts • Conduct quarterly business reviews • Develop customer success strategies • Collaborate with sales and product teams • Create training materials in English and Spanish • Track and report on key metrics You'll report to the VP of Customer Success and work with a team of 8 success managers across the country.

Step 3: Add Position Requirements

Qualifications Section Should Cover:

Required Qualifications:

  • Education level

  • Years of experience

  • Specific skills

  • Certifications or licenses

  • Language requirements

  • Technical competencies

Preferred Qualifications:

  • Additional skills

  • Industry experience

  • Advanced degrees

  • Specialized knowledge

Example Requirements:

Required: • Bachelor's degree or equivalent experience • 3+ years customer success or account management • Fluent in English and Spanish • CRM experience (Salesforce preferred) • Valid driver's license Preferred: • Experience in SaaS industry • Project management certification • Additional languages (Mandarin, Korean)

Step 4: Specify Job Industries (Required)

Select up to 10 industries that match your position:

  1. Click "Select Industries"

  2. Browse categories relevant to the role

  3. Include both specific and broader categories

  4. Think about where candidates search

Strategic Selection:

  • Primary industry (your business sector)

  • Function-specific (sales, IT, finance)

  • Skill-based (project management, analytics)

  • Level-based (entry, senior, executive)

Step 5: Add Application Instructions

Application URL (Optional but Recommended):

  • Direct link to application portal

  • Company careers page

  • ATS (Applicant Tracking System) link

  • Google Form or similar

Alternative Application Methods:

To Apply: • Submit resume via our careers page: [URL] • Email resume and cover letter to: [email protected] • Apply through LinkedIn: [LinkedIn job URL]

Step 6: Include Company Culture Information

Culture and Benefits:

Help candidates understand your workplace:

Why Join Us: • Flexible hybrid schedule (3 days office, 2 remote) • Comprehensive health benefits from day one • 401(k) with 6% company match • Professional development budget ($2,500/year) • Diverse, inclusive environment • Regular team building events • Mentorship programs

Step 7: Add Keywords for Discovery

SEO Optimization:

Include relevant keywords naturally:

  • Job title variations

  • Skills and technologies

  • Industry terms

  • Location-specific terms

  • Community connections

Example Keywords Integration: "Seeking bilingual attorney, abogado bilingüe, for immigration law firm, bufete de inmigración, serving the Iranian and Latino communities in Los Angeles."

Step 8: Submit for Approval

  1. Review all information for accuracy

  2. Click "Publish Draft"

  3. Status changes to "Pending Review"

  4. Approval timeline:

    • Sponsor listings: 1 business day

    • Free listings: 2-3 business days

Types of Positions to Post

Professional Services

Legal Positions:

  • Associates and partners

  • Paralegals and legal assistants

  • Legal secretaries

  • Law clerks

  • Compliance officers

Medical/Healthcare:

  • Physicians and specialists

  • Nurses and medical assistants

  • Administrative staff

  • Billing specialists

  • Medical interpreters

Financial Services:

  • Accountants and CPAs

  • Financial advisors

  • Bookkeepers

  • Tax preparers

  • Loan officers

Community Organizations

Nonprofit Roles:

  • Executive directors

  • Program managers

  • Development officers

  • Volunteer coordinators

  • Grant writers

  • Outreach specialists

Religious Organizations:

  • Administrative staff

  • Youth program directors

  • Music directors

  • Education coordinators

  • Facilities managers

Business Operations

Management Positions:

  • Operations managers

  • HR specialists

  • Marketing coordinators

  • Sales representatives

  • Customer service leads

Technical Roles:

  • IT support specialists

  • Web developers

  • Data analysts

  • Digital marketing specialists

  • Social media managers

Service Industries

Hospitality/Retail:

  • Restaurant managers

  • Retail supervisors

  • Customer service representatives

  • Sales associates

  • Hospitality coordinators

Writing Effective Job Descriptions

Title Best Practices

Be Specific and Searchable:

Good Titles

Poor Titles

Senior Software Engineer - Python

Ninja Coder Wanted

Bilingual Customer Service Representative

Superstar Needed

Part-Time Accounting Assistant

Multiple Positions

Executive Director - Nonprofit

Great Opportunity

Inclusive Language

Avoiding Bias:

Instead of: "Looking for a young, energetic salesman" Write: "Seeking motivated sales professional"

Instead of: "Native English speaker required" Write: "Excellent English communication skills required"

Instead of: "Recent graduate preferred" Write: "Entry-level position, 0-2 years experience"

Salary Transparency

Benefits of Including Compensation:

  • Attracts qualified candidates

  • Saves time on mismatched expectations

  • Builds trust

  • Increasingly expected

  • Some states require it

How to Display:

Compensation: $65,000 - $80,000 annually Based on experience and qualifications Plus performance bonus up to 15%

Multi-Language Job Postings

Adding Language Versions

For positions requiring bilingual skills:

  1. Complete main description in English

  2. Scroll to bottom of Job Description section

  3. Click "Add" button

  4. Select publication and language

  5. Write job title and description in that language

  6. Save language version

Example Bilingual Posting:

  • English version for HeritageWeb.com

  • Spanish version for LosAbogados.com

  • Farsi version for IranianBusinesses.com

Language Requirements

Specifying Language Needs:

Requirement Level

Description

Example

Required

Essential for position

"Must be fluent in Korean"

Preferred

Advantageous but not required

"Spanish speaking a plus"

Customer-Facing

For client interaction

"Serve Mandarin-speaking clients"

Internal

For team communication

"Work with Mexico team"

Community-Targeted Recruitment

Leveraging Heritage Web's Network

Publication Assignment Benefits:

Your job appears on relevant community sites based on:

  • Languages specified

  • Community connections selected

  • Industry alignment

  • Geographic location

Example Targeting: Position requiring Arabic speaker appears on:

  • HeritageWeb.com (main hub)

  • ArabBusinesses.com

  • Community-specific job boards

  • Professional directories

Diversity and Inclusion

Best Practices:

  • Include EEO statement

  • Mention diversity initiatives

  • Highlight inclusive benefits

  • Show cultural awareness

  • Reference community connections

Example Statement: "We are committed to building a diverse team and strongly encourage applications from Black, Indigenous, and people of color, LGBTQ+ individuals, veterans, and people with disabilities."

Optimizing Your Job Listing

Keywords and Search

Include Relevant Terms:

  • Job title variations

  • Skills and certifications

  • Software and tools

  • Industry terminology

  • Education requirements

Complete All Fields

Why Completeness Matters:

  • Better search ranking

  • Higher candidate quality

  • Fewer unqualified applications

  • Professional appearance

  • Trust building

Update Regularly

Keep Listing Current:

  • Update if requirements change

  • Refresh posting date

  • Add new information

  • Respond to applications promptly

Common Mistakes to Avoid

Mistake

Problem

Solution

Vague job title

Poor search visibility

Use standard, specific titles

No salary info

Fewer qualified applicants

Include range or "competitive"

Missing requirements

Unqualified applications

List must-haves clearly

No application method

Candidates can't apply

Include clear instructions

Discriminatory language

Legal issues, reduced pool

Use inclusive language

Grammar errors

Unprofessional appearance

Proofread carefully

Best Practices

Do's

✅ Write clear, specific job titles
✅ Include salary range or compensation details
✅ List both required and preferred qualifications
✅ Specify language requirements clearly
✅ Add company culture and benefits
✅ Include EEO statement
✅ Provide multiple application methods
✅ Update status when position is filled

Don'ts

❌ Don't use discriminatory language
❌ Don't hide important requirements
❌ Don't use internal job codes as titles
❌ Don't forget contact information
❌ Don't leave expired jobs active
❌ Don't use all caps or excessive punctuation

After Posting Your Job

What Happens Next

During Review:

  • Heritage Web verifies information

  • Checks for compliance

  • Assigns to publications

  • Approves or requests changes

After Approval:

  • Goes live on HeritageWeb.com

  • Appears on assigned community sites

  • Begins receiving applications

  • Visible in search results

Managing Applications

Application Flow:

  • Candidates apply via your specified method

  • No application processing through Heritage Web

  • You manage all recruitment directly

  • Track source for ROI analysis

FAQs

Can I post jobs for multiple locations? Yes, either create one listing mentioning all locations or separate listings for each location for better local visibility.

How long do job listings stay active? Job listings remain active until you mark them as filled or remove them. No automatic expiration.

Can I repost the same job? Yes, you can create new listings for recurring positions or reopened roles.

Do I need a company logo? Logo is optional for job listings but recommended for better visibility and credibility.

Can I post volunteer positions? Yes, select "Volunteer" as the position type and specify if unpaid.

Should I include remote work options? Yes, specify workplace type (remote, hybrid, or in-person) as this is increasingly important to candidates.

Next Steps

  • Prepare comprehensive job description

  • Gather position requirements and qualifications

  • Determine compensation range

  • Set up application method

  • Add company information

  • Submit for approval

  • Monitor applications once live

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