Logo Requirements and Upload Guidelines
Quick Answer
Organization and Event listings require a logo upload - it's mandatory and cannot be skipped. Your logo must be in JPG, PNG, or GIF format, at least 100x100 pixels (400x400 recommended), and under 5MB. Upload a clear, professional logo that represents your organization. Personal photos, text-only images without design, or missing logos will cause rejection.
Overview
Your logo is the visual identity of your organization across Heritage Web's network. It appears on your listing, in search results, and helps build recognition and trust with potential clients. This guide covers technical requirements, upload process, and solutions for common logo challenges.
Technical Requirements
File Specifications
Requirement | Specification | Details |
File Formats | JPG, PNG, GIF | PDF, SVG, or other formats not accepted |
Minimum Size | 100 x 100 pixels | Smaller images will be rejected |
Recommended Size | 400 x 400 pixels or larger | Ensures clarity on all devices |
Maximum File Size | 5MB | Larger files cannot upload |
Background | Transparent preferred for PNG | White background acceptable |
Color Mode | RGB | CMYK may display incorrectly |
Aspect Ratio | Square (1:1) preferred | System may crop rectangular logos |
Logo Quality Standards
Must Have:
Clear, sharp image (not blurry)
Professional appearance
Legible text if included
Consistent with business identity
Appropriate for all audiences
Must NOT Have:
Pixelation or blur
Watermarks from design sites
Copyright violations
Inappropriate content
Personal photos instead of logos
Upload Process
Step 1: Prepare Your Logo File
Before uploading:
Check file format (JPG, PNG, or GIF)
Verify size (minimum 100x100px)
Confirm file size under 5MB
Save in RGB color mode
Name file clearly (e.g., "company-logo.png")
Step 2: Navigate to Logo Upload
Log into your dashboard
Edit your Organization or Event listing
Find "Logo" section (marked as required)
Click "Upload Logo" button
Step 3: Select and Upload
Click "Choose File"
Navigate to logo on your device
Select the file
Wait for upload to complete
Preview appears when successful
Step 4: Verify Display
Check logo appears correctly
Ensure nothing is cut off
Verify it's the right image
Replace if needed before saving
Step 5: Save Changes
Click "Save" to store logo
Logo attached to listing
Submit listing for review when ready
Logo Requirements by Listing Type
Organization Listings
Required: Yes - MANDATORY field Purpose: Represents your business identity Display: Search results, listing page, lead communications
Examples:
Law firm logo
Medical practice logo
Restaurant logo
Nonprofit logo
Retail store logo
Event Listings
Required: Yes - MANDATORY field Purpose: Identifies your event Display: Event pages, promotional materials
Options if no event-specific logo:
Use organizing company's logo
Create simple event banner
Design text-based event logo
Profile Listings
Required: No - uses personal photo instead Note: Never use logo for Profile listings
Job Listings
Required: No - but recommended Purpose: Shows company brand Display: Job posting, improves click rates
Common Logo Problems and Solutions
"I Don't Have a Logo"
Quick Solutions:
Option 1: Create Text-Based Logo
Use free tools like Canva
Choose professional font
Add simple design element
Save as PNG with transparent background
Option 2: Hire Quick Design
Fiverr (starting at $5)
99designs
Local design students
Freelance designers
Option 3: Logo Makers
Canva Logo Maker (free options)
LogoMaker.com
Hatchful by Shopify
Wix Logo Maker
"My Logo Is Too Large"
File Size Issues (Over 5MB):
Solution 1: Online Compressors
TinyPNG.com
Compress-Or-Die.com
ILoveIMG.com
Squoosh.app
Solution 2: Resize Image
Reduce dimensions to 800x800px max
Maintains quality for web use
Significantly reduces file size
Solution 3: Change Format
Convert PNG to JPG
Remove transparency if not needed
JPG typically smaller file size
"My Logo Gets Cut Off"
Aspect Ratio Problems:
For Rectangular Logos:
Add padding to make square
Use image editor to add white space
Center logo in square canvas
Save with equal dimensions
Tools for Adding Padding:
Canva (free)
GIMP (free)
Paint (Windows)
Preview (Mac)
"My Logo Looks Blurry"
Low Resolution Issues:
Solutions:
Find original high-resolution file
Request from designer/vendor
Recreate at higher resolution
Use vector version if available
Avoid enlarging small images
File Format Guide
PNG (Recommended)
Best For:
Logos with transparent backgrounds
Text-based logos
Simple graphics
When you need transparency
Advantages:
Supports transparency
Sharp text and lines
No quality loss
Professional appearance
JPG/JPEG
Best For:
Logos with photo elements
Complex color gradients
When file size matters most
Logos with white backgrounds
Advantages:
Smaller file sizes
Universal compatibility
Good for detailed images
GIF
Best For:
Simple logos with few colors
When PNG/JPG too large
Basic graphics
Limitations:
Limited to 256 colors
No smooth gradients
Less professional appearance
Logo Best Practices
Design Principles
Keep It Simple
Easily recognizable
Works at small sizes
Clear even as thumbnail
Not too many elements
Ensure Readability
Text large enough to read
Good contrast
Clear fonts
Avoid script fonts for small text
Professional Appearance
Consistent with brand
Appropriate colors
No clip art
Original or licensed design
Display Optimization
Where Logo Appears | Size Displayed | Optimization Tip |
Search Results | Small thumbnail | Ensure readable at 50x50px |
Listing Page | Medium size | Clear at 200x200px |
Mobile View | Various sizes | Test on phone screen |
Email Notifications | Small | Simple design works best |
Special Considerations
Multi-Location Businesses
Same Logo for All Locations:
Use consistent branding
Upload same logo once
Maintains brand recognition
Different Logos per Location:
Create separate Organization listings
Upload unique logo for each
Useful for franchises with variations
Rebranding Situations
Updating Your Logo:
Upload new logo in edit mode
Old logo replaced immediately
Triggers listing review (1-3 days)
Current listing stays live during review
Seasonal or Temporary Logos
Not Recommended Because:
Each change requires review
1-3 day approval process
Disrupts listing consistency
May confuse regular clients
Troubleshooting Upload Issues
Error Messages and Solutions
Error Message | Cause | Solution |
"File too large" | Over 5MB | Compress or resize image |
"Invalid format" | Wrong file type | Convert to JPG, PNG, or GIF |
"Upload failed" | Network issue | Check connection, try again |
"Image too small" | Under 100x100px | Use larger image |
"Required field" | No logo uploaded | Must upload before submitting |
Browser Issues
If Upload Button Doesn't Work:
Clear browser cache
Try different browser
Disable browser extensions
Check popup blockers
Use incognito/private mode
Logo Don'ts Checklist
Avoid these common mistakes:
❌ Using personal photo instead of logo
❌ Uploading blurry or pixelated images
❌ Copyright-protected logos you don't own
❌ Logos with inappropriate content
❌ Watermarked samples from design sites
❌ Screenshots of logos (low quality)
❌ Logos with contact information embedded
❌ Political or controversial imagery
❌ Animated GIFs (static only)
❌ Multiple logos in one image
❌ Placeholder text like "Your Logo Here"
FAQs
Why is a logo required for Organizations but not Profiles? Organizations represent businesses that need brand identity. Profiles represent individuals who use personal photos instead.
Can I use my personal photo as an Organization logo? No, Organization listings require actual business logos. Use a Profile listing for individual representation.
What if my nonprofit doesn't have a logo? Create a simple text-based logo with your organization name. Free tools like Canva can help.
Can I change my logo after approval? Yes, but it triggers a new review (1-3 days). Your current listing stays live during review.
My logo has multiple versions. Which should I use? Use your primary logo that works well as a square. Avoid horizontal versions that may get cropped.
Can I use different logos for different languages/publications? No, one logo appears across all publications and languages.
Next Steps
Locate your high-resolution logo file
Verify it meets technical requirements
Compress if over 5MB
Upload to your Organization or Event listing
Ensure it displays correctly
Submit listing for approval