Quick Answer
Upload an Event Logo at minimum 200×200 pixels (400×400 recommended) in JPG, PNG, GIF, or WebP format, with a maximum file size of 5MB. Your Event Logo can be an event promotional graphic, event series branding, or organizer logo. Unlike Profile listings, Event listings don't require a personal photo.
Overview
Your Event Logo is the primary visual identifier for your event on Heritage Web. It appears in search results, event listings, and across all publications where your event is promoted. While optional, events with logos are more visually appealing and receive higher engagement. Choose an image that captures your event's identity and attracts your target audience.
Technical Requirements
Requirement | Specification |
Minimum Size | 200 × 200 pixels |
Recommended Size | 400 × 400 pixels or larger |
Maximum File Size | 5 MB |
Aspect Ratio | Square (1:1) recommended |
Supported Formats | JPG, JPEG, PNG, GIF, WebP |
Display Shape | Circular crop |
Step-by-Step Instructions
Step 1: Prepare Your Event Image
Create or locate your event promotional graphic
Ensure the image is at least 200×200 pixels
Crop to square dimensions for best display
Keep file size under 5MB
Step 2: Upload Your Event Logo
Go to your Event listing edit page
Click the Event Logo upload area at the top of the page
Select your image file or drag and drop
Wait for the upload to complete
Preview the uploaded image in the circular frame
Step 3: Save and Verify
Check how your Event Logo appears in the preview
Ensure key elements are visible in the circular crop
Click Publish Draft to save changes
Re-upload if the image appears cropped incorrectly
What Makes a Good Event Logo
Good Choices:
Event promotional graphic or logo
Event series branding (for recurring events)
Organizer logo
Event theme imagery
Professional event graphic with event name
Avoid:
Generic stock photos
Unrelated images
Low-quality or pixelated images
Text-heavy images that won't be readable at small sizes
Images with important elements at the edges (circular crop)
Event Image Examples by Type
Event Type | Recommended Image |
Conference | Conference logo, event banner graphic |
Festival | Festival logo, themed promotional image |
Workshop | Workshop series logo, topic-related graphic |
Networking Event | Organization logo, event series branding |
Community Celebration | Event-specific graphic, cultural imagery |
Fundraiser | Cause logo, event promotional graphic |
Best Practices
Do:
Use your official event branding if available
Choose a high-resolution source file
Ensure the image is recognizable at small sizes (thumbnail view)
Center important elements (accounts for circular crop)
Use PNG format for graphics with transparency
Don't:
Use personal photos (save those for Profile listings)
Upload low-resolution or blurry images
Include excessive text that won't be readable when small
Use images with watermarks
Upload previous year's event graphics (unless it's a recurring event series)
Important Notes
Event Logo is optional but recommended for better engagement
Your Event Logo is always visible when uploaded (no visibility toggle)
Changes to your Event Logo trigger a re-review of your listing
Your logo displays to all visitors across all assigned publications
Events expire after the event date, but your images remain until deletion
FAQs
Is an Event Logo required? No, it's optional. However, events with logos receive more visibility and engagement than those without.
Can I use the same logo for multiple events? Yes, especially for recurring event series. You can use consistent branding across related events.
My event doesn't have a logo. What should I use? You can use your organizing company's logo, create a simple event graphic, or use themed imagery that represents your event.
What if my image isn't square? The system displays Event Logos in a circular frame. For best results, create a square version with the main visual centered.
Can I update the Event Logo after publishing? Yes. Changes trigger a re-review, but your current logo stays visible until the update is approved.
What happens to my Event Logo after the event ends? Your event listing (including images) remains accessible until you delete it or it's automatically archived. Past event images are preserved for reference.