Event listings require a logo upload (mandatory) plus optional primary and cover images. Your event logo must be JPG, PNG, or GIF format, minimum 100x100 pixels (400x400 recommended), and under 5MB. If you don't have an event-specific logo, use your organization's logo. The primary image should showcase your event, while the cover image (1800x300px) serves as a banner.

Visual elements make your event stand out and attract attendees. The logo provides brand recognition, the primary image captures attention in search results, and the cover image sets the tone on your event page. This guide covers requirements, best practices, and solutions for creating professional event imagery.

Option 1: Use Organization Logo

Option 2: Create Simple Event Logo

Free tools to create logos:

Option 3: Text-Based Logo

Quick creation method:

Example Text Logo:

Where It Appears:

Great Primary Images Include:

Image Selection by Event Type:

If No Photos Available:

Design Options:

Free Design Tools:

Quick Graphic Template:

Technical Requirements:

Banner Content Ideas:

Option 1: Event Branding

Option 2: Photo Collage

Option 3: Information Banner

Professional Conference:

Community Festival:

Workshop Series:

If Images Are Too Large (Over 5MB):

Online Compressors:

Compression Steps:

When to Use Each Format:

JPG/JPEG:

PNG:

GIF:

Causes and Fixes:

Solutions:

Quick Fixes:

✅ Use high-quality, professional images
✅ Ensure text is readable at small sizes
✅ Keep branding consistent across images
✅ Update images for recurring events
✅ Include diverse representation
✅ Test how images look on mobile
✅ Compress large files before upload

❌ Don't use copyrighted images without permission
❌ Don't include contact info in images
❌ Don't use busy backgrounds with text
❌ Don't stretch or distort images
❌ Don't use personal photos for professional events
❌ Don't forget to update from previous years

Recommended Imagery:

Options:

Including Sponsors:

Acceptable Sources:

Requirements:

For Previous Event Photos:

Why is a logo required for events? The logo provides visual identity and professionalism. It appears in search results and helps attendees recognize your event.

Can I use my organization logo if there's no event logo? Yes, this is the most common approach and perfectly acceptable.

What if my image files are too large? Use online compression tools like TinyPNG to reduce file size while maintaining quality.

Should I update images for recurring events? Yes, use fresh images to show the event is current and include the new date/year.

Can I use attendee photos from last year? Only if you have permission or photo release agreements from visible attendees.

What if I only have horizontal banner images? Add padding above and below to create a square version, or crop to focus on the center.