Logo Requirements and Best Practices

Quick Answer

Upload your business logo at minimum 200×200 pixels (400×400 recommended) in JPG, PNG, GIF, or WebP format, with a maximum file size of 5MB. Use a square image for best display across all Heritage Web publications.

Overview

Your Organization logo is the primary visual identifier for your business on Heritage Web. It appears in search results, listing pages, and directory views. While not strictly required, a professional logo significantly improves credibility and click-through rates.

Technical Requirements

Requirement	Specification
Minimum size	200 × 200 pixels
Recommended size	400 × 400 pixels or larger
Maximum file size	5 MB
Aspect ratio	Square (1:1) recommended
Supported formats	JPG, JPEG, PNG, GIF, WebP

Step-by-Step Instructions

Step 1: Prepare Your Logo File

Use your highest resolution logo file
Crop to square dimensions if possible
Ensure file size is under 5MB
Save as PNG (for logos with transparency) or JPG (for photographic logos)

Step 2: Upload Your Logo

Go to your Organization listing edit page
Click the logo upload area at the top
Select your logo file or drag and drop
Preview the uploaded image
Click Publish Draft to save changes

Step 3: Verify Display

Check how your logo appears in the preview
Ensure it's clear and recognizable at small sizes
Re-upload if the image appears cropped incorrectly

Best Practices

Do:

Use your official business logo
Choose a high-resolution source file
Ensure logo is readable at small sizes
Use PNG format for logos with transparent backgrounds
Keep important elements centered

Don't:

Upload personal photos (use Profile listing for that)
Use low-resolution or pixelated images
Include excessive white space around the logo
Upload logos with watermarks
Use competitor logos or copyrighted images

Logo vs. Profile Photo

Listing Type	Image Type	Content
Profile	Profile Photo	Personal headshot required
Organization	Logo	Business logo preferred

If you're a solo practitioner, your Organization listing should still use a business logo—save your headshot for your Profile listing.

Important Notes

Logo is highly preferred but not strictly required
Changes to your logo trigger a re-review of your listing
Your logo displays to all visitors (not behind login wall)
The same logo appears across all publications where your listing is visible

FAQs

What if I don't have a logo? You can submit your listing without one, but we strongly recommend adding a logo. Even a simple text-based logo improves credibility.

Can I use my personal photo as the Organization logo? No. Organization listings should use business logos. Use your Profile listing for personal photos.

My logo isn't square. What should I do? The system will crop non-square images. For best results, add padding to make your logo square before uploading, or use design software to create a square version.

How do I remove or change my logo? Click on your existing logo in the edit page, then upload a new image to replace it. Submit changes with Publish Draft.