Adding Your Business or Nonprofit
Quick Answer
Create an Organization listing to represent your business, nonprofit, law firm, medical practice, or any other entity on Heritage Web. Navigate to your dashboard, click "+ Free Organization Listing," enter your organization name (legal business name preferred), write a compelling overview, upload your logo (required), and submit for approval. You can create unlimited Organization listings per account.
Overview
Organization listings showcase businesses and nonprofits across Heritage Web's 300+ community directories. Whether you run a law firm, medical clinic, restaurant, nonprofit, or any other entity, Organization listings connect you with clients seeking your services. Unlike Profile listings (limited to one), you can create unlimited Organization listings to represent multiple businesses or locations.
Step-by-Step Creation Process
Step 1: Access the Organizations Section
Log into your Heritage Web dashboard
Navigate to "Organizations" from the main menu
Click "+ Free Organization Listing" button
System creates blank listing and redirects to edit page
Step 2: Enter Your Organization Name (Required)
Use your actual business name:
Legal entity name preferred
Can drop suffixes like "LLC," "Inc.," "Corp."
No marketing taglines or slogans in name field
Good Examples:
Smith & Associates
Iranian Medical Center
Los Angeles Community Foundation
Rosa's Restaurant
Black Professionals Network
Bad Examples:
"Your Trusted Legal Partner" (marketing language)
"Best Restaurant in Town!!!" (promotional)
John Smith (use Profile for individuals)
Step 3: Write Your Organization Overview (Required)
Create a comprehensive description that includes:
Essential Elements:
What services you provide
Who your target clients are
What makes you unique
Years in business
Mission or values
Service approach
Avoid:
Contact information (use designated fields)
Promotional language like "best" or "#1"
Keyword stuffing
Copy-pasted content from other sites
Step 4: Upload Your Logo (Required)
Critical: Logo is MANDATORY for Organization listings
Requirements:
File types: JPG, PNG, GIF
Minimum size: 100x100 pixels
Maximum file size: 5MB
Must be your actual logo
Clear and professional quality
Common Rejection Reason: Missing logo - you cannot skip this field
Step 5: Add Optional Business Information
Tagline:
Brief motto or slogan (100 characters max)
Example: "Serving families since 1985"
Cover Image:
Banner image (1800x300px recommended)
Showcase your facility, team, or services
Gallery Images:
Additional photos of your business
Products, services, facilities, team
Builds trust and engagement
Step 6: Select Industries and Services
Choose up to 10 categories that describe your services:
Click "Select Industries"
Browse hierarchical categories
Mix broad and specific selections
Think about client search terms
Save selections
Strategy Tips:
Balance volume and relevance
Include core services and growth areas
More selections = more potential matches
Step 7: Specify Languages Offered
List all languages your organization provides services in:
Language Proficiency Levels:
Native/Bilingual
Fluent
Conversational
Important: Include ALL team member languages - these count for lead matching
Step 8: Add Location Information
For each business location:
Address Details:
Street address
City, State, ZIP
Suite/Unit number if applicable
Contact Information:
Phone number (main line)
Fax number (if applicable)
Hours of Operation:
Daily schedule
Lunch hours or breaks
Holiday schedules
Time zone if serving nationally
Multiple Locations:
Click "Add Another Location"
Each location gets own 75-mile service radius
All locations included in lead matching
Step 9: Add Parent Organization (If Applicable)
For franchises, branches, or subsidiaries:
Parent Organization Details:
Parent company name
Brief description
Website
Headquarters address
Helps With:
Credibility building
Brand recognition
Trust establishment
Step 10: Submit for Approval
Review all information
Click "Publish Draft" to submit
Status changes to "Pending Review"
Approval timeline:
Sponsor listings: 1 business day
Free listings: 2-3 business days
Organization vs. Profile: Key Differences
Aspect | Organization Listing | Profile Listing |
Represents | Business entity | Individual person |
Quantity | Unlimited | One per account |
Name Field | Business name | Personal name only |
Logo | Required | Not required (photo optional) |
Lead Priority | Secondary | Primary |
Best For | Firms, clinics, businesses | Solo practitioners |
Can Delete | Yes (via support) | No (permanent) |
Types of Organizations to List
Professional Services
Law firms
Medical practices
Accounting firms
Consulting companies
Real estate brokerages
Insurance agencies
Healthcare Organizations
Medical clinics
Therapy centers
Dental practices
Rehabilitation facilities
Mental health centers
Community health organizations
Businesses
Restaurants
Retail stores
Service businesses
Manufacturing companies
Technology firms
Creative agencies
Nonprofits
Charitable organizations
Community foundations
Religious organizations
Educational nonprofits
Advocacy groups
Cultural centers
Religious & Community
Churches, mosques, synagogues
Community centers
Cultural organizations
Professional associations
Networking groups
Educational
Private schools
Training centers
Tutoring companies
Language schools
Test prep centers
Multi-Language Content for Organizations
Adding Language-Specific Content
Complete default overview in primary language
Scroll to bottom of Overview section
Click "Add" button
Select publication from dropdown
Select language for that publication
Enter Name, Tagline, and Overview in selected language
Save language set
Repeat for additional languages
Example for Iranian Restaurant:
Default: English for HeritageWeb.com
Additional: Farsi for IranianBusinesses.com
Additional: Arabic for ArabBusinesses.com
Common Rejection Reasons and Solutions
Issue | Why It Happens | How to Fix |
Missing Logo | Logo is required field | Upload organization logo before submitting |
Personal Name | Using individual name | Create Profile for individuals |
No Overview | Description missing | Write comprehensive overview |
Wrong Listing Type | Should be Profile | Create appropriate type |
Invalid Business Name | Unverifiable entity | Use registered business name |
Contact Info in Overview | Wrong field usage | Move to contact fields |
Managing Multiple Organizations
When You Need Multiple Listings
Separate Entities:
Different legal businesses
Multiple DBAs
Franchise locations
Subsidiary companies
Different Service Types:
Medical practice + Research center
Restaurant + Catering company
Law firm + Mediation service
Organization Strategy
For Multi-Location Businesses:
Option 1: Single listing with multiple locations
Option 2: Separate listing per major location
Consider management complexity
For Different Brands:
Create separate listing for each brand
Maintain distinct identities
Target different markets
After Approval
What Happens Next
Status Changes: Moves to "Active"
Goes Live: Appears on HeritageWeb.com immediately
Publication Assignment: Staff assigns to relevant community sites
Lead Matching: Begins receiving matched opportunities
Visibility: Based on free/sponsor status
Publication Assignment Factors
Heritage Web assigns publications based on:
Selected industries
Community connections
Languages offered
Overview content
Geographic location
FAQs
Can I create an Organization without a Profile? Yes, you can start with any listing type. A Profile is not required.
How many Organization listings can I create? Unlimited. Create as many as you need for different businesses.
Can I use a different name than my legal business name? You should use your actual business name. You can drop legal suffixes but don't use marketing names.
What if I don't have a logo yet? You must have a logo to create an Organization listing. Consider creating a simple text-based logo if needed.
Can one Organization listing cover multiple locations? Yes, add all locations to one listing, or create separate listings for major locations.
How do Organization listings receive leads? When client needs match your industries and services, you'll receive referral opportunities.
Next Steps
Gather your business information and logo
Decide on industries and services to list
Write a compelling overview
Add all team languages for better matching
Submit for approval
Consider sponsoring for priority placement ($25/month)
Add team members to help manage the listing