List all languages your team speaks and services your organization provides to maximize lead matching on Heritage Web. In your Organization listing, specify languages with proficiency levels (Conversational, Fluent, or Native/Bilingual) and select up to 10 service categories. Team member languages count equally for matching - if anyone in your organization speaks the requested language, you'll match with those leads.

Languages and services are critical matching factors that determine which client leads you receive. By accurately listing all team capabilities, you expand your reach to diverse communities and increase lead volume. This guide covers how to add team languages, select service categories, and optimize these settings for maximum visibility across Heritage Web's 300+ community-specific publications.

Include ALL languages spoken by:

For each language, select proficiency:

Example Organization Setup:

Key Rule: If ANYONE on your team speaks the language, you get full matching credit

Example Scenario:

Heritage Web's Matching Process:

More Languages = More Publications

Languages directly influence which community directories you appear in:

Heritage Web organizes services hierarchically:

Main Category → Subcategory → Specific Service

Example:

Selection Strategy:

Core Services (3-4 selections):

Related Services (3-4 selections):

Growth Areas (2-3 selections):

Full-Service Firm:

Multi-Specialty Clinic:

CPA Firm Services:

Full-Service Restaurant:

Languages + Services = Powerful Matching

Example Combinations:

Building Trust Through Language:

When Someone Joins Who Speaks New Language:

When Language Speaker Leaves:

Include If:

Example: "We have a part-time Korean translator available Mondays and Wednesdays"

Remote Language Support:

Example Setup: "Spanish support available virtually across all US time zones"

American Sign Language (ASL):

Legal Services:

Medical Services:

Financial Services:

✅ List every language spoken by any team member
✅ Be accurate about proficiency levels
✅ Update immediately when team changes
✅ Include dialects if significantly different
✅ Note if 24/7 language support available
✅ Specify if language support is virtual
✅ Include sign languages

❌ Don't list languages no one actually speaks
❌ Don't rely only on translation apps
❌ Don't forget part-time staff languages
❌ Don't exaggerate proficiency
❌ Don't ignore conversational speakers

By Adding Languages:

Language-Matched Leads:

Each Language Can Add:

Do proficiency levels affect matching? No, any proficiency level gets full match credit. The system doesn't prioritize native over conversational.

Can we list languages for virtual team members? Yes, include all team members regardless of location, but note if support is virtual.

What if we use translation services? Only list if you have reliable professional translators, not for app-based translation.

Should we list rare languages? Yes, rare languages can be valuable differentiators and open unique opportunities.

How do languages affect our publication assignments? Heritage Web assigns you to language-specific publications based on languages listed.

Can different locations have different languages? The language list applies organization-wide, but you can note location-specific availability in descriptions.