Quick Answer
Add languages in the "Languages" section of your profile. For each language, specify your proficiency level and whether you or your staff speaks it. Languages directly affect lead matching and determine which community publications you appear on.
Overview
The Languages section helps connect you with clients who need services in specific languages. Unlike display-only sections, languages are a primary factor in both lead matching and publication placement across Heritage Web's network of community publications.
You can add unlimited language entries, and each entry has three fields: Language, Proficiency, and Speaker.
Step-by-Step Instructions
Step 1: Open the Languages Section
Navigate to your Edit Profile page and expand the "Languages" section.
Step 2: Click Add Languages
Click the "Add languages +" button.
Step 3: Select Your Language
Click the dropdown and either scroll through the list or type to search for your language.
Step 4: Choose Your Proficiency Level
Select the level that best describes your ability:
Level | When to Use |
Conversational | You can handle basic client conversations but may need support for complex topics |
Fluent | You're comfortable with professional discussions and detailed inquiries |
Native Or Bilingual | You're a native speaker or have equivalent bilingual proficiency |
Step 5: Specify Who Speaks the Language
Option | When to Use |
You | You personally speak this language |
Your Staff Or Colleagues | A team member or colleague speaks this language |
Step 6: Add Additional Languages
Repeat for each language you or your team can serve clients in.
Step 7: Submit Your Changes
Click "Publish Draft" to save and submit for review.
How Languages Affect Your Listing
What Languages Do | How It Works |
Lead Matching | Clients requesting Spanish-speaking attorneys are matched with profiles that list Spanish |
Publication Placement | Listing Farsi enables placement on Iranian community publications |
Content Options | Adding a language lets you create bio content in that language |
Important Notes
Staff languages count equally: Both "You" and "Your Staff Or Colleagues" options work the same for lead matching
Hidden languages still work: If you hide the Languages section, it still affects matching and publication placement
Be accurate: Only list languages you can genuinely serve clients in
Update when staffing changes: If a multilingual staff member leaves, update your languages accordingly
FAQs
Does the proficiency level affect which leads I receive? No—all proficiency levels are treated equally for lead matching. The proficiency level helps clients understand what to expect but doesn't filter leads.
Can I list a language if only my assistant speaks it? Yes. Select "Your Staff Or Colleagues" to indicate the language is available through your team. This is perfect for multilingual paralegals, nurses, or office staff.
What if I hide my languages—do I still get matched? Yes. Hiding the Languages section only removes it from your public listing. Lead matching and publication placement continue normally.
Why can't I find my language in the dropdown? Try alternative spellings (e.g., "Farsi" vs. "Persian"). If you still can't find it, contact support to request it be added.