Quick Answer
Add languages in the "Languages" section of your organization listing. For each language, specify the proficiency level. Languages directly affect lead matching and determine which community publications your organization appears on.
Overview
The Languages section helps connect your organization with customers who need service in specific languages. Unlike display-only sections, languages are a primary factor in both lead matching and publication placement across Heritage Web's network of community publications.
You can add unlimited language entries, and each entry has two fields: Language and Proficiency.
Step-by-Step Instructions
Step 1: Open the Languages Section
Navigate to your Edit Organization page and expand the "Languages" section.
Step 2: Click Add Languages
Click the "Add languages +" button.
Step 3: Select the Language
Click the dropdown and either scroll through the list or type to search for the language.
Step 4: Choose the Proficiency Level
Select the level that best describes your organization's capability:
Level | When to Use |
Conversational | Your team can handle basic customer interactions |
Fluent | Your team is comfortable with detailed professional conversations |
Native Or Bilingual | Native speakers or equivalent bilingual capability on staff |
Step 5: Add Additional Languages
Repeat for each language your organization can serve customers in.
Step 6: Submit Your Changes
Click "Publish Draft" to save and submit for review.
How Languages Affect Your Listing
What Languages Do | How It Works |
Lead Matching | Customers requesting Farsi-speaking businesses are matched with organizations listing Farsi |
Publication Placement | Adding Spanish enables placement on Latino community publications |
Content Options | Adding a language lets you create your Overview content in that language |
Key Difference from Profiles
Organization listings have two language fields (Language + Proficiency), while Profile listings have three (adding "Speaker" to distinguish personal vs. staff capability).
For organizations, it doesn't matter who on your team speaks the language—if your organization can serve customers in Spanish, list Spanish.
Important Notes
Hidden languages still work: If you hide the Languages section, it still affects matching and publication placement
Be accurate: Only list languages your organization can genuinely serve customers in
Update when staffing changes: If your multilingual staff members leave, update your languages accordingly
No maximum: Add as many languages as your organization supports
FAQs
Does proficiency level affect which leads we receive? No—all proficiency levels are treated equally for lead matching. Proficiency helps customers understand what to expect but doesn't filter leads.
What if we have limited hours for a specific language? List the language with an honest proficiency level. You can note availability details in your organization's Overview.
What if I hide Languages—do we still get matched? Yes. Hiding the Languages section only removes it from your public listing. Lead matching and publication placement continue normally.
Should I list every language any employee speaks? List languages your organization can reliably serve customers in. Occasional capability isn't the same as consistent service availability.