Heritage Web

Select industries to define what your business does and receive relevant leads. Industries directly affect lead matching—choose up to 10 from the hierarchical picker.

Managing Your Industries and Specialties

Add all languages your team can serve clients in. Languages affect lead matching and determine which community publications display your Organization listing.

Adding Languages Your Team Speaks

Select cultural, ethnic, or religious communities your business serves or identifies with. Community Connections determine which Heritage Web publications feature your listing.

Community Connections for Organizations

Add free-form keywords describing capabilities, technologies, or certifications. Skills display on your listing but don't affect lead matching; use Industries for that.

Skills: Display-Only Keywords for Businesses

Skills are display-only and won't help you receive leads. To get referrals for a service, add it to your Industries section—not Skills. Learn the difference.

Skills Don't Affect Lead Matching

Brandon Austin

Define your industries, team languages, community connections, and skills to improve visibility and lead matching.

Services & Specializations

Create a custom design with text, images, and links

Heritageweb.com

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