Quick Answer
Every Organization listing requires four fields before submission: Organization Name, Overview, Logo, and at least one Industry. The Name and Overview are located in the Name & Overview tab, while Logo and Industries are in the Organization Details tab.
Overview
Heritage Web requires basic business information so clients can understand who you are and what you offer. The Name and Overview fields tell your business story, while the Logo and Industries help clients find and recognize you.
Organization Name
Where to Find It
Go to your Organization listing
Click the Name & Overview tab
The Organization Name field is at the top
What to Enter
Enter your official business name as you want it displayed publicly:
Your legal business name (Smith & Associates, LLC)
Your DBA or trade name (Houston Family Dental)
Your brand name (The Persian Kitchen)
Best Practices
Use your official business name consistently
Include "Inc.", "LLC", or other designations if part of your registered name—or drop them for cleaner display (both are acceptable)
Avoid excessive capitalization or special characters
Keep it professional and recognizable
Multi-Language Names
You can display your business name in different languages for different publications:
English: "Golden Dragon Restaurant"
Chinese: "金龙餐厅"
To add additional language versions: first add the language in the Languages section (Organization Details tab), then return to the Name & Overview tab to create content in that language.
Overview (Business Description)
Where to Find It
Go to your Organization listing
Click the Name & Overview tab
The Overview field is below the Tagline
What to Enter
Write a description that tells potential clients:
What your business does
Who you serve
What makes you unique
Your experience or background
Best Practices
Guideline | Recommendation |
Length | 150-400 words |
Tone | Professional but approachable |
Focus | Benefits to clients, not just features |
Format | Paragraphs work better than bullet lists |
Example Overview
Houston Family Dental has served the Greater Houston community for over 15 years. Our bilingual team provides comprehensive dental care for patients of all ages, from routine cleanings to cosmetic dentistry and oral surgery.
Founded by Dr. Maria Santos, our practice combines modern technology with personalized attention. We accept most major insurance plans and offer flexible payment options.
Our Spanish-speaking staff ensures comfortable care for all patients. We're conveniently located in Midtown with free parking and evening appointments available.
Other Required Fields
In addition to Name and Overview, you must also complete:
Field | Location | What to Enter |
Logo | Organization Details tab | Your business logo (min 200×200px) |
Industries | Organization Details tab | At least one industry selection |
Important Notes
All four required fields must be completed before you can submit your listing
Edits after approval go through re-review while your current version stays live
No contact information in the Overview—use the dedicated contact fields in the Locations tab instead
No HTML or hyperlinks are allowed in the Overview field
Business names should match your actual business—misrepresentation causes rejection
FAQs
Can I change my Organization Name after approval? Yes, but the change will go through review. Your current approved name stays visible until the new version is approved.
How long should my Overview be? Aim for 150-400 words. Long enough to inform clients about your business, short enough to hold their attention.
Can I include my phone number or email in the Overview? It's better to use the dedicated contact fields in the Locations tab. Information there displays properly and is easier for clients to use.
What if I operate in multiple languages? First add Languages in the Organization Details tab, then create separate Overview versions for each language in the Name & Overview tab. Each community publication can display the appropriate version.
What's the difference between Tagline and Overview? Tagline is a short phrase (one line) that appears prominently. Overview is your full business description. Only Overview is required, but a good Tagline helps visitors quickly understand what you offer.