Quick Answer
Enter your official company name and write a plain-text description that tells candidates who you are, what you do, and why they should want to work for you. Both fields are required for job listings.
Overview
Your company name and description are the first things candidates see when researching your job posting. The name should be your official business name—what candidates would find on LinkedIn, your website, or business records. The description is your chance to tell your company's story in a way that attracts quality applicants.
Step-by-Step Instructions
Step 1: Access the Hiring Organization Section
Log into your Heritage Web dashboard.
Click My Jobs in the left navigation.
Select your job listing.
Click the Job Details tab.
Find the Hiring Organization section (marked with asterisk indicating required).
Click to expand if collapsed.
Step 2: Enter Your Company Name
Find the Parent Organization Name field.
Enter your official company name.
Use the name candidates would recognize and search for.
Good examples:
Heritage Web, Inc.
Smith & Associates Law Firm
First National Bank of Houston
TechVentures, Inc.
Avoid:
Abbreviations alone (use "Heritage Web" not just "HW")
Informal names unless that's your official brand
Personal names for companies (unless that's the company name)
Step 3: Write Your Company Description
Find the Parent Organization Description field.
Write a plain-text description of your company.
Note: HTML and hyperlinks are not supported.
What to include:
What your company does
Industry and market position
Company size or scope (if relevant)
Culture highlights
Mission or values (briefly)
Equal opportunity statement
Step 4: Save Your Changes
Review for accuracy and professionalism.
Click Publish Draft to submit.
Description Best Practices
Do:
Keep it concise but informative (150-300 words)
Focus on what candidates want to know
Highlight culture and growth opportunities
Include an equal opportunity statement
Write in a professional but approachable tone
Don't:
Include HTML tags or hyperlinks (not supported)
Copy your entire "About Us" page
Use excessive marketing jargon
Leave it generic or vague
Include contact information (website field handles that)
Example Description
Heritage Web is a leading provider of professional directory services, operating over 300 community-focused websites connecting professionals with clients across cultural and ethnic communities. Founded in 2015, we're headquartered in Houston, Texas, and serve millions of users monthly. We offer a collaborative remote-first environment, competitive benefits, and opportunities for professional growth. Our diverse team is passionate about building technology that strengthens community connections. Heritage Web is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Important Notes
Both fields are required—you can't submit without them.
Plain text only—HTML tags and hyperlinks are stripped or rejected.
"Parent Organization" labels—field labels say "Parent Organization" but this is your hiring company for job listings.
Be accurate—misleading company information can lead to listing rejection.
Keep it current—update if your company description changes significantly.
FAQs
Why do the field labels say "Parent Organization"?
The underlying system uses "Parent Organization" labels across all listing types. For job listings, this is your Hiring Organization—the company posting the job.
Can I include our website URL in the description?
No. The description is plain text only—hyperlinks don't work. Use the separate Website field for your URL.
What if we're a subsidiary of a larger company?
Enter the entity that will actually employ the person. You can mention your parent company in the description (e.g., "XYZ Corp, a subsidiary of ABC Industries...").
How long should the description be?
Aim for 150-300 words. Long enough to be informative, short enough to be readable. Candidates scanning job listings appreciate concise descriptions.
Should I include an equal opportunity statement?
Yes, it's recommended. It signals your commitment to fair hiring and may be required in some jurisdictions.
What if my description gets rejected?
Check for HTML formatting, inappropriate content, or misleading information. The rejection email will provide specific guidance.