Skills: Display-Only Keywords

Quick Answer

Skills are free-form keyword tags that appear on your public listing to help visitors quickly understand your expertise. Important: Skills are for display only and do not affect which leads you receive. To control lead matching, use the Industries section instead.

Overview

The Skills section lets you add any keywords that describe your capabilities—like "Immigration Law," "Contract Negotiation," or "Bilingual Spanish." These tags display on your listing and may help with search visibility, but they do not influence Heritage Web's lead matching system.

This is different from Industries, which directly controls which referral leads you're matched with. Many users assume adding skills will generate more leads—it won't. Think of Skills as a display feature for visitors, and Industries as the matching filter for leads.

Key Details

What Skills Do

Feature	Skills	Industries
Display on listing	✓ Yes	✓ Yes
Affect lead matching	✗ No	✓ Yes
Format	Free-form tags	Predefined categories
Limit	Unlimited	10 maximum

Adding Skills

Go to My Profile and expand the Skills section
Type a keyword in the text field
Click Add or press Enter
The skill appears as a tag
Repeat for additional skills
Click Publish Draft to save

Removing Skills

Find the skill tag you want to remove
Click the ✕ on that tag
Click Publish Draft to save

Good Skill Examples

Service types: "Estate Planning," "Personal Injury," "Family Law"
Procedural expertise: "Litigation," "Mediation," "Contract Drafting"
Client types: "Small Business," "First-Time Homebuyers"
Languages: "Bilingual Korean," "Farsi Speaker"
Certifications: "Board Certified," "Certified Mediator"

Important Notes

Skills do not generate leads—add your services in Industries for lead matching
Skills should complement your Industries selections, not replace them
Keep skills relevant and professional
There's no limit, but 10-20 focused skills is recommended

FAQs

Why am I not getting leads for a skill I added? Skills don't affect lead matching. You need to add that service in the Industries section to receive related leads.

What's the difference between Skills and Industries? Industries controls lead matching—it determines which referrals you receive. Skills is display-only—it helps visitors understand your expertise but doesn't affect leads.

Should I add the same things to both Skills and Industries? Yes, for consistency. Add your services in Industries (for matching) and also add them as Skills (for display). They serve different purposes.

Is there a limit to how many skills I can add? No hard limit, but we recommend 10-20 focused, relevant skills. Too many can clutter your listing.

Can visitors search by skills? Skills may improve general discoverability, but Heritage Web's lead matching system uses Industries, not Skills.