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How Publications Are Assigned to Your Listing

Brandon Austin avatar
Written by Brandon Austin
Updated over a week ago

How Publications Are Assigned to Your Listing

Quick Answer

Heritage Web staff manually assigns your listing to relevant publications after approval based on four primary factors: your Community Connections selections, Languages you specify, Industry/specialty choices, and content analysis. All listings automatically appear on HeritageWeb.com plus get assigned to community-specific sites like IranianDoctors.com, BlackLawyers.com, or LosAbogados.com based on your authentic connections. You cannot self-assign publications, but you can request additions through the dashboard chat bubble.

Overview

Publication assignment is how Heritage Web maximizes your visibility across its network of 300+ community-specific directories. The more publications you appear on, the more potential clients can discover you through organic search and community connections. This guide explains how the assignment process works, what factors determine your publications, and how to optimize for maximum reach.

The Assignment Process

When Assignment Happens

Timeline After Submission:

Day 1: You submit listing Day 1-3: Heritage Web reviews Day 3: Listing approved Day 3: Staff assigns publications (within 24 hours) Day 3-4: Live on all assigned sites

Who Makes Assignments

Heritage Web Staff Process:

  • Manual review by trained staff

  • Not automated or algorithmic

  • Quality over quantity approach

  • Based on authentic connections

  • Final decisions by Heritage Web

Assignment Notification

What You'll See:

Email: "Your listing has been approved and assigned to 6 publications" Dashboard Shows: - HeritageWeb.com (Primary) - IranianLawyers.com - LegalGlobal.com - FarsiSpeakers.com - LosAngelesLawyers.com - ImmigrationLawyers.net

The Four Primary Assignment Factors

1. Community Connections (Highest Weight)

Your Selected Communities Directly Map to Publications:

When you specify community connections during listing creation, these become the PRIMARY factor for assignment.

Direct Mapping Examples:

Your Community Selection

Publications Assigned

Iranian

IranianLawyers.com, IranianDoctors.com, IranianBusinesses.com

Black/African American

BlackLawyers.com, BlackDoctors.com, BlackBusinesses.com

Korean

KoreanLawyers.net, KoreanDoctors.com, KoreanBusinesses.com

LGBTQ+

LGBTQAttorneys.com, LGBTQTherapists.com, LGBTQBusinesses.com

Latino/Hispanic

LosAbogados.com, LatinoBusinesses.com, SpanishDoctors.com

Multi-Community Example:

Selected Communities: Iranian, Muslim, Women Assigned Publications: - IranianProfessionals.com (Iranian) - MuslimLawyers.com (Muslim) - WomenAttorneys.com (Women) - Plus HeritageWeb.com (mandatory)

2. Languages Specified (Primary Factor)

Languages You or Your Team Speak Determine Assignments:

Languages are equally important as community connections for publication assignment.

Language-Based Publications:

Languages Listed

Publication Examples

Spanish

LosAbogados.com, SpanishDoctors.com, SpanishBusinesses.com

Arabic

ArabLawyers.com, ArabPhysicians.com, ArabBusinesses.com

Farsi/Persian

IranianLawyers.com, FarsiSpeakers.com

Mandarin/Chinese

ChineseLawyers.com, ChineseBusinesses.com

Korean

KoreanLawyers.net, KoreanDoctors.com

Vietnamese

VietnameseLawyers.com, VietnameseBusinesses.com

Important: Include ALL languages spoken by you or your team for maximum assignments.

3. Industry/Profession Selection

Your Professional Category Determines Directory Type:

Your Profession

Industry Publications

Lawyer/Attorney

LegalGlobal.com + specialty law sites

Doctor/Physician

DoctorsGlobal.com + medical specialty sites

Therapist/Counselor

TherapistsGlobal.com + mental health sites

Accountant/CPA

AccountantsGlobal.com + financial sites

Real Estate Agent

AgentsGlobal.net + real estate sites

Restaurant/Business

Industry-specific + community business sites

Specialty Refinement:

Immigration Lawyer gets: - LegalGlobal.com (all lawyers) - ImmigrationLawyers.net (specialty) - Plus community-specific legal directories

4. Content Analysis (Secondary Factor)

Staff Reviews Your Description For:

Cultural Indicators:

  • Community involvement mentions

  • Cultural competency statements

  • Specific population focus

  • Religious affiliations

Service Indicators:

  • Specialized services offered

  • Target client descriptions

  • Language service mentions

  • Geographic service areas

Example Content Leading to Assignment:

Bio: "I provide culturally sensitive therapy to the Korean American community, with services in Korean and English. Active member of Korean American Mental Health Association." Results in: KoreanTherapists.com assignment

Understanding Publication Networks

Professional Networks

Each profession has a hub plus community-specific sites:

Legal Network Example:

Hub: LegalGlobal.com (all lawyers) β”œβ”€β”€ Community Sites: β”‚ β”œβ”€β”€ IranianLawyers.com β”‚ β”œβ”€β”€ BlackLawyers.com β”‚ β”œβ”€β”€ ChineseLawyers.com β”‚ └── 40+ other community legal sites └── Specialty Sites: β”œβ”€β”€ ImmigrationLawyers.net β”œβ”€β”€ DivorceAttorneys.com └── CriminalDefenseLawyers.net

Community Networks

Each community has sites across professions:

Iranian Community Example:

Iranian Network: β”œβ”€β”€ IranianLawyers.com (legal) β”œβ”€β”€ IranianDoctors.com (medical) β”œβ”€β”€ IranianBusinesses.com (general) β”œβ”€β”€ IranianAccountants.com (financial) β”œβ”€β”€ IranianAgents.com (real estate) └── IranianTherapists.com (mental health)

Geographic Networks

Some assignments based on location:

Los Angeles Professional: - LosAngelesProfessionals.com - CaliforniaLawyers.net - SouthernCaliforniaDoctors.com - Regional specialty sites

Maximizing Your Publication Assignments

Complete All Relevant Fields

Critical Fields for Assignment:

βœ… Community Connections:

  • Select ALL authentic connections

  • Don't limit yourself

  • Include heritage, religion, identity

βœ… Languages:

  • List every language spoken

  • Include team languages

  • Specify proficiency levels

βœ… Specialties:

  • Choose up to 10

  • Mix broad and specific

  • Think about client searches

βœ… Description Content:

  • Mention communities served

  • Include cultural competencies

  • Reference language abilities

Assignment Examples by Profile

Example 1: Multi-Cultural Lawyer

Profile Details: - Communities: Black, Muslim, Women - Languages: English, Arabic, French - Specialty: Immigration Law - Location: New York Assigned Publications (10+): - HeritageWeb.com (mandatory) - LegalGlobal.com (profession) - BlackLawyers.com (community) - MuslimLawyers.com (religion) - WomenAttorneys.com (gender) - ArabLawyers.com (language) - ImmigrationLawyers.net (specialty) - NewYorkLawyers.com (location) - FrenchSpeakingLawyers.com (language) - AfricanLawyers.com (regional heritage)

Example 2: Healthcare Provider

Profile Details: - Communities: Korean, Christian - Languages: Korean, English - Specialty: Family Medicine - Location: Los Angeles Assigned Publications (8+): - HeritageWeb.com (mandatory) - DoctorsGlobal.com (profession) - KoreanDoctors.com (community) - ChristianDoctors.com (religion) - FamilyMedicine.net (specialty) - LosAngelesDoctors.com (location) - AsianDoctors.com (regional) - KoreanBusinesses.com (community business)

Assignment Rules and Limitations

Mandatory Assignments

All Listings MUST Appear On:

  • HeritageWeb.com (no exceptions)

  • Cannot opt out of primary hub

  • Foundation of network presence

Quality Standards

Authentic Connections Required:

  • Must have genuine connection to community

  • Heritage Web verifies claims

  • No gaming for more publications

  • Quality over quantity

Exclusion Rules

You Won't Be Assigned To:

  • Conflicting religious publications (not both Muslim and Christian sites)

  • Communities without genuine connection

  • Languages you don't actually speak

  • Specialties you don't practice

Assignment Limits

No Set Maximum But:

  • Typical range: 3-15 publications

  • Based on authentic connections

  • More communities = more publications

  • Staff makes final determination

The Human Review Factor

Why Manual Assignment Matters

Benefits of Human Review:

  • Nuanced understanding of communities

  • Cultural sensitivity applied

  • Quality control maintained

  • Authentic connections verified

  • Prevents gaming/abuse

What Reviewers Consider

Beyond Checkboxes:

  • Overall profile authenticity

  • Community engagement evidence

  • Service alignment

  • Cultural competency indicators

  • Professional focus

Assignment Decisions

Staff May Assign Based On:

  • Implicit community connections

  • Related ethnic/cultural groups

  • Language family connections

  • Regional associations

  • Professional networks

Example:

Syrian Arab professional might also be assigned to: - ArabProfessionals.com (regional) - MiddleEasternDoctors.com (geographic) - MuslimDoctors.net (if applicable)

Post-Assignment Management

Viewing Your Assignments

Dashboard Display:

Your Publications (7): βœ“ HeritageWeb.com - Live βœ“ IranianLawyers.com - Live βœ“ LegalGlobal.com - Live βœ“ ImmigrationLawyers.net - Live βœ“ MuslimLawyers.com - Live βœ“ LosAngelesLawyers.com - Live βœ“ FarsiSpeakers.com - Live [Request Additional] [Hide from Publication]

Understanding Assignment Impact

Each Publication Means:

  • Separate SEO presence

  • Independent discovery point

  • Community-specific trust

  • Targeted audience reach

  • Multiplied visibility

Lead Generation Impact

More Publications = More Opportunities:

  • Each generates organic traffic

  • Different search patterns

  • Community-specific inquiries

  • Language-specific searches

  • Cumulative effect

Common Assignment Questions

"Why wasn't I assigned to [specific publication]?"

Possible Reasons:

  • No indicated connection to that community

  • Language requirement not met

  • Different specialty focus

  • Geographic limitation

  • Staff discretion

Solution: Request addition via chat bubble with justification

"Can I remove myself from a publication?"

Two Options:

  1. Hide from Publication (immediate)

    • Removes visibility

    • Keeps lead matching

    • Reversible anytime

  2. Request Removal (permanent)

    • Contact support

    • Explain reason

    • Staff review required

"How many publications is normal?"

Typical Assignments:

Profile Type

Average Publications

Single community, one language

3-5

Multiple communities

5-10

Multi-lingual, multi-cultural

10-15

Highly connected professional

15+

Best Practices

For Maximum Assignments

βœ… Do:

  • List all genuine community connections

  • Include all languages (even conversational)

  • Specify cultural competencies

  • Mention community involvement

  • Update as connections grow

❌ Don't:

  • Claim false connections

  • Exaggerate language abilities

  • Force unrelated communities

  • Game the system

  • Expect immediate changes

For Quality Assignments

Focus On:

  • Authentic connections

  • Genuine service to communities

  • Real language capabilities

  • Actual expertise

  • Long-term relationships

FAQs

Can I request specific publications? Yes, use the dashboard chat bubble to request with explanation of your connection.

How long after approval until assignment? Usually within 24 hours of approval.

Do sponsors get more publications? No, sponsor status doesn't affect publication quantity, only visibility priority within them.

Can assignments change over time? Yes, as you update your listing with new communities or languages.

Why do some colleagues have more publications? They may have more community connections, languages, or specialties listed.

Can I see which publication generates leads? Yes, lead cards show source publication.

Next Steps

  • Review your Community Connections field

  • Add all languages you and your team speak

  • Update your bio with cultural competencies

  • Submit changes for review if needed

  • Monitor which publications generate leads

  • Request additions where you have genuine connections

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