Understanding Lead Quality & Our Vetting Process
Quick Answer
Every lead in the Heritage Web network undergoes a 24-hour manual review process to ensure quality and legitimacy. Our team verifies contact information, blocks spam, confirms genuine service needs, and properly categorizes each request before it enters the matching system. This human review, combined with qualifying questions that determine pricing, ensures you receive pre-qualified leads worth your investment. While we cannot guarantee conversion rates, we offer a 7-day good-faith refund policy for quality issues.
Overview
Lead quality is the foundation of Heritage Web's referral programs. Unlike automated lead generation systems that pass through unverified requests, we invest in manual review to protect professionals from spam, ensure accurate matching, and maintain the value of our lead ecosystem across all 300+ publications in our network.
The Manual Review Process
Step 1: Initial Submission Screening
When a potential client submits an intake form, our system performs immediate automated checks:
Duplicate Detection: Identifies repeat submissions across publications
Contact Validation: Third-party tools verify that email addresses and phone numbers are real and active
Geographic Verification: Confirms ZIP code and location data
Completeness Check: Ensures all required fields are filled
Step 2: Human Review (Within 24 Hours)
Our trained review team examines each submission individually to:
Verify the request represents a genuine need for services
Confirm that the contact information appears legitimate
Check for patterns indicating spam or fraudulent activity
Ensure proper categorization by practice area/specialty
Identify urgent cases requiring expedited handling
Separate pro bono from paid referral requests
Step 3: Quality Classification
Based on the review, leads are classified into categories:
Approved: Genuine requests with verified information
Qualified: Cases with completed qualifying questions provide deeper insight
Urgent: Time-sensitive matters needing immediate attention
Pending Clarification: Awaiting follow-up responses or additional information from the requester
Rejected: Spam, duplicates, or incomplete submissions
Step 4: Matching Activation
Only approved leads are entered into the six-filter matching engine to be distributed to professionals and businesses with approved listings.
Quality Indicators & Pricing
Quality Signal | Impact on Lead | Effect on Price |
Detailed Description | Higher conversion likelihood | May increase price |
Qualifying Questions | Better case understanding | $29-$395 range |
Contact Verification | Reduced spam risk | Standard pricing |
Urgency Indicators | Faster response needed | Premium pricing possible |
Language Match | Better communication | No price impact |
Geographic Proximity | Higher close rate | No price impact |
What Makes a High-Quality Lead
Contact Information Quality
Verified Phone: Valid, working phone number
Confirmed Email: Active email address that passed validation
Preferred Contact Method: Clear communication preferences
Best Times: Specified availability for contact
Request Specificity
Clear Service Need: Specific description of required assistance
Timeline Definition: When services are needed
Budget Awareness: Understanding of professional service costs
Decision Authority: A Person can make hiring decisions
Intent Signals
First Contact: Haven't already hired another professional
Local Search: Looking for professionals in their area
Immediate Need: Ready to engage services now
Multiple Touchpoints: Willing to be contacted in various ways
The Role of Qualifying Questions
Qualifying questions serve dual purposes: to improve lead quality and determine fair pricing based on case complexity.
How Qualifying Questions Work
Client completes basic intake form
The system presents relevant qualifying questions based on the practice area
Responses provide deeper insight into case value/complexity
Pricing algorithm adjusts based on responses
You see summarized information before purchasing
Example Qualifying Questions by Practice Area
Legal: Were you at fault in the incident? When did the incident occur? How many children are involved in your custody case? Have you previously filed a case of this type?
Medical: Insurance status, condition severity, treatment urgency
Real Estate: Property value, transaction timeline, financing status
Financial: Asset levels, service complexity, regulatory requirements
Lead Distribution & Quality Control
Sponsor Priority Window
Sponsor listings receive 24-hour exclusive access to review leads first, typically capturing the highest-quality opportunities before they become broadly available.
Geographic Relevance
The 75-mile default radius (adjustable via [email protected]) ensures leads are geographically relevant to your service area, improving conversion potential.
Exclusive Distribution
Each lead is sold to only one professional or business, eliminating competition and ensuring the client isn't overwhelmed with contacts.
Common Quality Concerns & Solutions
Concern | What We Do | Your Options |
Invalid Contact Info | Pre-verify during review | Request refund within 7 days |
Already Hired Someone | Check during intake | Report for good-faith refund |
Outside Service Area | Match by radius setting | Adjust radius via support |
Wrong Practice Area | Manual categorization | Hide or report miscategorization |
Spam/Fake Request | 24-hour manual review | Should be caught; report if found |
Duplicate Lead | System detection | Automatic prevention |
Quality Metrics & Expectations
Realistic Conversion Rates
Legal Industry Average: 2.5-7% for typical lead sources
Heritage Web Performance: 25-50% higher than industry average
High Performers: Many professionals see 10-15% conversion rates
Factors: Response time, cultural match, language alignment
Why Heritage Web Leads Convert Better
When someone searches for a "Vietnamese-speaking family lawyer in San Diego," they've already decided to hire an attorney. The combination of:
High Intent: Clients are ready in their journey to engage services
Cultural Trust: Professionals who understand their language and culture
Publication Credibility: Community-specific sites like VietnameseLawyers.com carry trust
Heritage Web Reputation: Established relationships with cultural communities
These factors create significantly higher conversion potential than generic lead sources.
Volume vs. Quality Balance
Higher Price Points: Generally indicate higher quality/complexity
Lower Price Points: May require more volume for ROI
Sweet Spot: Most professionals find optimal ROI at $75-$150 leads
The 7-Day Good-Faith Refund Policy
Qualifying for Refunds
We evaluate refund requests on a case-by-case basis for:
Invalid contact information
The client has already hired another professional
Significant mismatch in service needs
Technical errors in lead delivery
How to Request
Contact support within 7 days of purchase
Provide specific details about the quality issue
Include lead ID and purchase date
Explain attempts to contact the client
What Doesn't Qualify
The client is choosing not to hire you
Price sensitivity from the client
Change in client circumstances
General non-conversion
Best Practices for Maximizing Lead Quality
Profile Optimization
Complete All Specialties: Use all 7 specialty slots strategically
Accurate Licensing: Ensure credentials are current
Language Capabilities: List all languages you speak
Service Descriptions: Clear explanation of what you offer
Response Strategy
2-Hour Rule: Contact leads within 2 hours
Multiple Attempts: Try phone, email, and text
Reference Specifics: Mention their stated needs
Professional Introduction: Build trust immediately
Lead Selection
Review Before Purchase: Read the full description carefully
Know Your Sweet Spot: Focus on your highest-converting types
Consider Timing: Purchase when you can respond immediately
Track Patterns: Note which sources convert best
Important Notes
Manual review may delay lead distribution by up to 24 hours
Third-party verification tools validate all contact information
Quality standards apply equally to free and sponsored listings
Pro bono leads undergo the same quality review as paid leads
Real estate leads have additional verification for property interest
Enterprise partnerships may have custom quality criteria
Conversion is never guaranteed, but our cultural and language matching significantly improves success rates
FAQs
Q: Why does manual review take up to 24 hours? A: Our team carefully examines each submission to verify legitimacy, check contact information, and ensure proper categorization. This human touch significantly improves lead quality compared to automated systems.
Q: How do you prevent the same person from submitting multiple requests? A: Our system detects duplicate submissions across all publications using email, phone, and IP matching. Duplicates are filtered during the manual review process.
Q: What percentage of submissions do you reject as spam or low quality? A: We typically reject 15-20% of submissions during manual review, protecting you from wasting money on invalid leads.
Q: Why can't I see the complete contact information before purchasing? A: This protects client privacy and ensures fair distribution. You can see enough information to evaluate the lead's relevance before making a purchase commitment.
Q: What makes Heritage Web leads convert better than the industry average? A: Our leads come from people actively searching for professionals who match their specific cultural and language needs. When someone visits IranianDoctors.com or BlackLawyers.com, they're already committed to finding the services they need. This intent, combined with cultural trust factors, typically results in conversion rates 25-50% higher than the 2.5-7% average in the legal industry.
Q: What if the client's needs don't match what was described? A: If there's a significant mismatch between the description and actual needs, contact support within 7 days with specific details for a good-faith refund evaluation.
Next Steps
Review your profile specialties for accurate matching
Set up email notifications for instant lead alerts
Establish a rapid response system for new leads
Track conversion rates by lead source and price point
Email [email protected] to optimize your radius setting
Consider sponsor status for 24-hour priority access
Related Articles
How Referrals Are Matched to Your Listings
Setting Your Referral Radius for Optimal Results
Best Practices: First 48 Hours After Purchase
Refunds & Disputes: Policy & Procedures
Sponsor vs Free Listing: Lead Access Comparison
Why Some Referrals Cost More Than Others