Understanding Lead Expiration (60 Days from Review)
Quick Answer
All matched leads expire 60 days after Heritage Web completes their review - not from when you receive them. After expiration, leads disappear from your dashboard and cannot be purchased or accessed, even if you haven't viewed them yet.
How Lead Expiration Works
The 60-Day Clock
The expiration timer begins when Heritage Web completes the manual review of a client's request, typically within 24 hours of submission. This means:
Day 0: Client submits request
Day 1: Heritage Web reviews and approves (timer starts)
Day 60: Lead expires and disappears from all dashboards
The same deadline applies to ALL matched professionals
What "Expiration" Means
When a lead expires:
It disappears from your "New" tab
It cannot be purchased anymore
It cannot be recovered or extended
Hidden leads also expire on the same schedule
The opportunity is permanently lost
Timeline Example
Here's how the 60-day window typically works:
Day 1: Client submits request for legal services Day 2: Heritage Web reviews and approves the lead Day 2-3: Lead appears in matched professionals' dashboards Days 3-60: Lead remains available for purchase Day 61: Lead expires and disappears permanently
Important Distinctions
For Paid Referrals ($29-$395)
60 days to review and purchase
First professional to purchase gets exclusive access
Once purchased, you have permanent access to contact details
Purchased leads never expire from your "Purchased" tab
For Pro Bono Opportunities
Same 60-day expiration window
Accepted cases remain in your "Accepted" tab indefinitely
Hidden pro bono leads can be restored within the 60-day window
After acceptance, the case details remain accessible forever
For Hidden Leads
Hiding a lead doesn't stop the expiration clock
Hidden leads expire on the same schedule as visible ones
You can unhide within the 60-day window
After 60 days, hidden leads cannot be restored
Why the 60-Day Limit Exists
This expiration policy ensures:
Clients receive timely responses to their requests
Fresh, relevant opportunities in the system
Professionals focus on current needs
System performance and efficiency
Fair opportunity distribution
Managing Your Leads Effectively
Best Practices
Review Regularly
Check your dashboard at least weekly
Don't let leads accumulate unreviewed
Set calendar reminders if needed
Act Quickly on Good Matches
High-quality leads often sell within days
Review lead details promptly
Make purchase decisions quickly
Use the Hide Feature Strategically
Hide leads you definitely won't purchase
Don't hide leads you're still considering
Remember hidden leads still expire
Priority Order
Sort by "Most Recent" to see newest opportunities
Review older leads first to avoid expiration
Check leads approaching 60 days
What Happens If No One Purchases
If a lead expires without being purchased:
After 72 hours:
Heritage Web emails the client directly
Provides contact info for top 2 matched professionals
Helps client continue their search
After 60 days:
Lead removed from all dashboards
Cannot be recovered
Client may resubmit a new request
Sponsor vs. Free Account Differences
Sponsor Advantages
24-hour head start on all new leads
More time to review before free accounts see them
Better chance to purchase before expiration
Same 60-day total window applies
Free Account Timing
Receive notification 24 hours after sponsors
Have 59 days remaining when they first see leads
Must act quickly on high-demand leads
Same expiration date as sponsors
FAQs
Q: Can I extend the 60-day expiration period? A: No. The 60-day window is fixed and cannot be extended for any reason.
Q: What if I'm on vacation when a great lead comes in? A: Unfortunately, the expiration clock doesn't pause. Consider having a team member monitor leads or checking remotely if possible.
Q: Do purchased leads ever expire? A: No. Once you purchase a lead, you have permanent access to the contact information and details.
Q: Can hidden leads be unhidden after 60 days? A: No. Hidden leads follow the same 60-day expiration and cannot be restored after that period.
Q: Is the expiration date visible on each lead? A: The system shows when the lead was posted, and you can calculate 60 days from that date.
Next Steps
Review your dashboard regularly to avoid missing opportunities
Act quickly on leads that match your expertise
Consider upgrading to sponsor for 24-hour priority access
Use filters to find the most relevant leads first
Set up email notifications to alert you of new matches