Comparing Our Four Lead Programs
Quick Answer
Heritage Web offers four distinct lead programs through its network of 300+ publications, all of which require at least one approved listing (profile, organization, job, or event) to receive matches.
Paid Leads ($29-$395 per lead) provide instant access to pre-qualified clients with no contracts.
Pro Bono offers free community service opportunities with 3 contacts per month for free users with approved listings, or unlimited access for $25/month.
Real Estate Referrals operate on a commission-only basis (25-35% of the agent's commission paid to Heritage Web Realty LLC at closing) for approved agents.
Custom Enterprise Partnerships provide tailored solutions for organizations, including bulk listing management and optional custom portal development.
Program Comparison Table
Feature | Paid Leads | Pro Bono | Real Estate | Enterprise |
Cost Structure | $29-$395 per lead | Free (3/month with approved listing) or $25/month unlimited | 25-35% of agent commission at closing | Custom pricing |
Payment Timing | Immediately upon purchase | Optional subscription | After a successful closing with Heritage Web Realty LLC | Monthly/Custom |
Lead Exclusivity | Yes - one buyer only | Yes - one professional | Yes - one agent | Varies by agreement |
Enrollment | Requires approved listing | Requires approved listing | Application + manual signup/invitation | Custom agreement + bulk listings |
Listing Types Accepted | Profile, Organization, Job, Event | Profile, Organization | Real Estate Agent Profile | All types (bulk creation available) |
Approval Time | 1-3 business days | 1-3 business days | Application review + agreement | Varies (bulk approval included) |
Dashboard | Leads Dashboard | Pro Bono Dashboard | Custom solution (no dashboard) | Standard or custom portal (upon request) |
Purchase Methods | Email (Stripe) or Dashboard (pop-up) | Dashboard only | N/A - commission model | Varies by agreement |
Sponsor Benefits | 24-hour priority | Unlimited access | N/A - separate program | Custom benefits |
Contract Required | No | No | Yes - custom agreement | Yes |
Minimum Commitment | None | None | Performance standards | Varies |
Refund Policy | 7-day quality guarantee | N/A | No refunds | Per agreement |
Getting Started: Listing Requirements
All Programs Require Approved Listings
Before receiving any leads, you must:
Create a Heritage Web account
Submit at least one listing for approval:
Profile Listing: Your professional/personal listing (one per account)
Organization Listing: Business or nonprofit (multiple allowed)
Job Listing: Employment opportunities (multiple allowed)
Event Listing: Conferences, workshops, events (multiple allowed)
Wait for approval (1 business day for sponsors, 2-3 days for free listings)
Once approved, leads will begin matching to your listing(s)
Listing-to-Lead Matching
Profile Listings: Receive professional service requests
Organization Listings: Receive business service inquiries
Job Listings: Receive applications and candidate interests
Event Listings: Receive attendee and sponsor inquiries
Paid Leads Program
How It Works
After your listing is approved, purchase pre-qualified client leads individually as they match your profile. Each lead includes complete contact information and is sold exclusively to one buyer. Leads are manually reviewed within 24 hours using third-party verification tools.
Purchase Methods
Email Purchase: Click link in notification → Stripe checkout → Contact info via email
Dashboard Purchase: Click in dashboard → Pop-up payment → Instant access
Key Benefits
No upfront costs or subscriptions
Pay only for leads you want
7-day quality guarantee
Instant access to contact details
Works for any listing type
Two convenient purchase methods
Ideal For
Professionals (lawyers, doctors, therapists, accountants)
Businesses and organizations
Event organizers seeking attendees/sponsors
Anyone wanting control over lead costs
Job posters seeking qualified candidates
Listing Requirements
Any approved listing type can receive paid leads based on the listing's specifications (industry, location, language, specialties). Leads prioritize the exact publication matches, then network-wide.
Pro Bono Program
How It Works
Browse unlimited pro bono opportunities after your listing is approved. Free accounts with approved listings can access up to 3 client contacts per month, while sponsors receive unlimited access for $25/month or with any sponsor listing. Without an approved listing, you can browse but cannot access contact information.
Key Benefits
Fulfill professional obligations
Build reputation and experience
Generate goodwill referrals
Track hours and impact
Bar compliance reporting
Ideal For
Lawyers meeting pro bono requirements
Healthcare providers offering free services
New professionals are gaining experience
Organizations with community service missions
Firms needing compliance tracking
Access Levels
No Approved Listing: Can browse only, no contact access
Free with Approved Listing: 3 contacts per month
Sponsor or $25/month: Unlimited contacts
Listing Requirements
Typically requires a professional profile or organization listing with relevant credentials and specialties.
Real Estate Referral Program
How It Works
Receive pre-qualified buyer and seller leads at no upfront cost through a custom-managed program. Pay a referral fee (25-35% of your commission) to Heritage Web Realty LLC only after a successful closing. Requires separate application and manual signup or invitation - this is not a self-service program.
Program Structure
Custom Solution: No dashboard, managed directly
Application Process: Manual review and approval
Agreement Required: Custom terms and commission structure
Payment: Percentage of agent commission at closing
Key Benefits
Zero upfront investment
Pay only on success
High-intent leads
Performance-based model
Established program with proven success
Ideal For
Licensed real estate agents
Established agents seeking growth
Agents are comfortable with commission splits
Those preferring risk-free leads
Special Requirements
Must have an active real estate license
Create an agent profile with license information
Pass the application review process
Sign a custom agreement
Meet ongoing performance standards
Custom Enterprise Partnerships
How It Works
Tailored lead generation solutions with custom pricing, bulk listing management, and optional integration capabilities. Heritage Web provides templates for organizations to submit team information, then manually creates and approves all listings within one week.
Bulk Listing Management
Template Process: Heritage Web provides an Excel/Google Sheets template
Data Collection: Organization fills the template with team details
Bulk Creation: Heritage Web manually adds all listings
Timeline: Up to one week for large teams
Pre-Approval: All listings approved as part of the service
Key Benefits
Volume pricing discounts
Bulk listing creation and management
Teams feature for centralized oversight
API and CRM integration available
Custom portal development (upon request)
White-label options
Dedicated account management
Portal Options
Standard: Team members use regular dashboards
Custom Portal: Requires development (negotiated separately)
Features: Centralized lead view, assignment system, analytics
Ideal For
Law firms (2+ attorneys)
Healthcare organizations
Financial service companies
Large corporations
Organizations needing integration
Teams requiring centralized management
Implementation
The custom onboarding process includes bulk listing setup for all team members, optional integration configuration, and specialized training.
Multiple Listings & Programs
Using Multiple Listing Types
One account can have a profile + multiple organizations + jobs + events
All paid and pro bono leads appear in unified dashboards
Real Estate operates separately with a custom process
Sponsor status on ANY listing provides account-wide benefits
Priority matching goes to sponsor listings first
Publication Matching
Primary: Leads prioritize professionals on the same publication
Secondary: Network-wide matching when not exclusive
Benefit: More publications = more opportunities
Important Notes
No leads appear until at least one listing is approved
Approval takes 1-3 business days, depending on sponsor status
Sponsor benefits apply account-wide across programs (except Real Estate)
Real Estate requires a separate application and agreement workflow
Enterprise partnerships need custom agreements and bulk setup
Default referral radius is 75 miles (adjustable via [email protected])
All leads undergo a 24-hour manual review with third-party verification
Languages spoken by team members expand matching opportunities
FAQs
Q: Do I need separate listings for each program? A: No, one approved listing can receive leads from both Paid and Pro Bono programs. However, Real Estate requires a specific agent profile with license information and a separate application.
Q: How long before I start receiving leads? A: After listing approval (1-3 business days), you'll start receiving matched leads immediately as clients submit requests. Volume depends on your specialties, location, and radius settings.
Q: Can I use programs before my listing is approved? A: You can access dashboards and browse some features, but you won't receive any matched leads or access contact information until at least one listing is approved. Pro Bono browsing is available, but contacts require approval.
Q: What if my listing changes are pending? A: You'll continue receiving leads based on your current approved listing. Pending changes only affect matching after they're approved.
Q: Which listing type should I start with? A: Most individuals start with a profile listing. Businesses start with organization listings. You can add more listing types at any time to increase opportunities.
Q: How are enterprise team listings created? A: Organizations provide team information via a template, then Heritage Web manually creates and approves all listings within one week as part of the managed service.
Next Steps
Create your first listing (profile or organization)
Submit for approval (upgrade to sponsor for faster approval)
Choose your initial program(s)
For Real Estate: Request application information
For Enterprise: Contact for custom agreement
Set upa payment method for paid leads
Configure email notifications
Contact [email protected] to adjust referral radius
Related Articles
Quick Start: Your First Lead Purchase
Creating Your Professional Profile
Understanding the Listing Approval Process
How Sponsor Status Benefits All Programs
Understanding Lead Matching & Distribution
Enterprise Partnership Solutions