Quick Answer
Use the Parent Organization section when a group, company, or association is hosting your event and you want visitors to see who's behind it. This section is optional for events—skip it if your event doesn't have a clear organizational host.
Overview
The Parent Organization section displays information about the entity responsible for your event. It includes a logo, organization name, description, website, and headquarters location. This helps attendees understand who's organizing the event and adds credibility to your listing.
When to Use It
Use Parent Organization | Skip Parent Organization |
Corporate-sponsored conference | Informal community gathering |
Association annual meeting | Personal networking event |
Chamber of Commerce event | Pop-up or independent event |
Nonprofit fundraiser | Event without formal organizer |
Professional society workshop | Casual meetup |
Typical Use Cases
Professional Association Event
A bar association hosting a CLE seminar would list the association as parent organization, showing their logo, mission statement, and website.
Corporate Event
A company hosting a product launch or community open house would display their corporate information.
Nonprofit Fundraiser
A charity gala would show the nonprofit organization details, including their 501(c)(3) status in the description.
Community Festival
A community organization sponsoring a cultural festival would display their organization's information.
Important Notes
The section is optional—your event will publish without it
If you add any information, certain fields become required (name, description, website, location)
You can toggle visibility OFF to hide the section after adding it
Logo is always optional
FAQs
Is this different from my Heritage Web organization listing? Yes. Parent Organization is informational text about the hosting entity. Even if you have a separate Organization listing on Heritage Web, you'll enter parent organization details manually.
What if I'm the organizer but not a formal organization? Skip this section. Your event stands on its own, and your contact information is already on the listing.
Can I change the parent organization after publishing? Yes. Edit your event, update the parent organization details, and submit for re-review.