Parent Organization Logo

Quick Answer

If your business is a franchise, subsidiary, or affiliate of a larger organization, you can display the parent organization's logo in the Parent Organization section. This logo appears alongside your own business logo to show your affiliation.

Overview

The Parent Organization Logo helps businesses show their relationship with a larger brand, franchisor, or affiliated network. When visitors see both your local business logo and a recognized parent brand logo, it builds additional credibility and trust.

When to Use This Feature

Add a Parent Organization Logo if your business is:

A franchise location (show franchisor logo)
A subsidiary of a larger company (show parent company logo)
A member of a professional network (show network logo)
A branch or chapter of a national organization (show national logo)
An affiliate of a recognized brand (show brand logo)

Technical Requirements

Requirement	Specification
Minimum size	200 × 200 pixels
Maximum file size	5 MB
Aspect ratio	Square (1:1) recommended
Supported formats	JPG, JPEG, PNG, GIF, WebP

Step-by-Step Instructions

Step 1: Access Parent Organization Section

Go to your Organization listing edit page
Scroll to the Parent Organization section
Click to expand the section if collapsed

Step 2: Complete Parent Organization Details

Before adding a logo, complete the required fields:

Parent Organization Name: Enter the parent company name
Save your progress

Step 3: Upload Parent Organization Logo

Click the logo upload area in the Parent Organization section
Select the parent organization's logo file
Verify the logo displays correctly
Click Publish Draft to save changes

Visibility Controls

The Parent Organization Logo doesn't have its own visibility toggle. Instead:

The entire Parent Organization section has a visibility toggle
If you hide the Parent Organization section, the logo is hidden with it
If the section is visible, the logo displays to all visitors

Examples

Your Business	Parent Organization	Logo to Upload
McDonald's of Houston	McDonald's Corporation	McDonald's golden arches
RE/MAX Elite Realty	RE/MAX International	RE/MAX balloon logo
Kumon Learning Center	Kumon North America	Kumon logo
Local Bar Association Chapter	American Bar Association	ABA logo

Best Practices

Do:

Use the official parent organization logo
Ensure you have permission to display the logo
Use a high-resolution version of the logo
Keep the logo current (parent brands update logos)

Don't:

Upload unofficial or modified logos
Use the parent logo if you're not actually affiliated
Upload your own logo here (use the main logo field)
Display logos of organizations you're not formally connected to

Important Notes

Parent Organization Logo is optional
Only upload logos you have authorization to use
This field is available on Organization, Job, and Event listings (not Profiles)
The logo displays alongside the parent organization name you enter

FAQs

Do I need permission to use the parent organization's logo? Typically, franchise agreements and affiliate relationships include logo usage rights. When in doubt, check with your franchisor or parent organization.

What if my parent organization doesn't have a logo? The logo is optional. You can complete the Parent Organization section with just the name if no logo is available.

Can I hide just the logo but show the parent organization name? No. The logo and name are part of the same section—you can show or hide the entire section, but not individual elements.

I'm an independent business. Should I use this section? No. Only use the Parent Organization section if you have a formal relationship with a larger organization (franchise, subsidiary, affiliate, chapter, etc.).

How is this different from my main Organization logo? Your main logo represents YOUR business. The Parent Organization logo represents the larger brand or company you're affiliated with. For example, a local RE/MAX office would have their office logo as the main logo and the national RE/MAX logo as the parent organization logo.