Adding Your Parent Organization or Franchisor

Quick Answer

Go to the Parent Organization section in your Organization listing, enter the parent company's name, and optionally upload their logo. This displays your affiliation with the franchisor, parent company, or larger organization you're connected to.

Overview

Adding your Parent Organization connects your local business to a larger brand. Franchise locations, subsidiaries, and branch offices use this to show visitors their relationship with recognized organizations. The parent's name and logo display on your listing alongside your own business information.

What You'll Need

Before adding your Parent Organization:

Parent company name - Official name of the franchisor or parent
Parent logo (optional) - Logo file if you want to display it
Authorization - Ensure you're permitted to display parent branding

Step-by-Step Instructions

Step 1: Access the Parent Organization Section

Go to your Organization listing edit page
Scroll to the Parent Organization section
Click to expand if collapsed

Step 2: Enter Parent Organization Name

Find the Parent Organization Name field
Enter the official name of your parent company
Use their full, official name (e.g., "RE/MAX International" not just "RE/MAX")

Step 3: Upload Parent Logo (Optional)

Click the logo upload area
Select the parent organization's official logo
Use a high-quality image (minimum 200×200 pixels)
Verify the logo displays correctly

Step 4: Save Your Changes

Review the information for accuracy
Click Publish Draft to save
Parent Organization displays after approval

Fields in Parent Organization Section

Field	Required	Description
Parent Organization Name	Yes (if section used)	Official name of parent company
Parent Organization Logo	No	Parent company's logo image

Logo Specifications

Specification	Requirement
Minimum size	200 × 200 pixels
Maximum file size	5 MB
Formats	JPG, JPEG, PNG, GIF, WebP
Aspect ratio	Square (1:1) recommended

Getting the Parent Logo

Where to Find Official Logos

Source	Notes
Franchise portal	Many franchisors provide brand assets
Brand guidelines	Official documents with logo files
Franchisor website	May have downloadable logos
Request from corporate	Ask your franchise representative

Logo Do's and Don'ts

Do:

Use official logos from authorized sources
Use high-resolution versions
Follow any brand guidelines provided

Don't:

Screenshot logos from websites (low quality)
Modify or alter the parent logo
Use outdated logo versions
Create your own version of their logo

Franchise Agreement Considerations

Your franchise agreement may specify:

Requirement	What to Check
Logo usage rules	How and where you can display their logo
Name format	Required format for displaying franchise name
Approval process	Whether corporate must approve marketing
Restrictions	Any limitations on brand representation

When in doubt, consult your franchise agreement or contact your franchisor.

Common Parent Organization Formats

Franchise Names

Correct	Avoid
McDonald's Corporation	McDonalds
RE/MAX International	Remax
Century 21 Real Estate LLC	Century21

Corporate Parents

Correct	Avoid
Houston Methodist	Methodist Hospital System
Baker McKenzie LLP	Baker McKenzie

Use official names as the parent organization prefers them.

Important Notes

Parent Organization is optional—only add if applicable
Only add organizations you're genuinely affiliated with
Ensure you have authorization to use parent branding
Changes go through review before displaying
One parent organization per listing

FAQs

Do I need permission to add my franchisor? Typically, your franchise agreement grants permission to use branding. Check your agreement or ask your franchise representative if unsure.

What if I can't find a high-quality logo? Contact your franchisor for official brand assets. They usually provide logos to franchisees. You can add the name without a logo if needed.

Can I add multiple parent organizations? No. The section supports one parent. If you have a complex structure, add the most relevant or well-known parent.

What if my parent company changes names or logos? Update your listing when parent branding changes. Keep your listing current with the latest official branding.

Should I add the parent organization if we have the same name? If your business operates under the parent's exact name (just with a location modifier), adding the Parent Organization still makes sense for the logo and to show the corporate connection.