Professional Association Memberships

Quick Answer

Add professional association memberships to your Organization listing to showcase industry affiliations and build credibility. Associations are display-only—they appear on your listing but don't affect lead matching.

Overview

Professional associations demonstrate your business's commitment to industry standards, continuing education, and professional community. While they don't directly impact lead matching like licenses do, they build trust with potential clients who recognize and value these affiliations.

Associations vs. Licenses

Feature	Associations	Licenses
Purpose	Show professional affiliations	Prove legal authorization
Verification	Not verified	Third-party verification available
Lead matching	Not used	Used in matching
Display	Visible on listing	Visible on listing
Required	No	No (industry dependent)

Types of Associations

Business Associations

Chamber of Commerce (local, state, national)
Better Business Bureau (BBB)
Industry trade associations
Business networking groups

Professional Associations

American Bar Association (ABA)
American Medical Association (AMA)
National Association of Realtors (NAR)
American Institute of CPAs (AICPA)
State and local professional societies

Community Organizations

Rotary Club
Lions Club
Cultural community organizations
Nonprofit boards and affiliations

Step-by-Step Instructions

Step 1: Access the Associations Section

Go to your Organization listing edit page
Scroll to the Associations section
Click to expand the section if collapsed

Step 2: Add an Association

Click Add Association or the + button
Enter the Association Name
Add any additional details (membership level, year joined) if fields are available
Repeat for additional associations

Step 3: Review and Save

Review your association list for accuracy
Remove any outdated memberships
Click Publish Draft to save changes

Best Practices

Do:

List associations relevant to your industry
Include well-known organizations clients will recognize
Keep memberships current—remove expired affiliations
Prioritize quality over quantity

Don't:

List associations you're not actually a member of
Include outdated or expired memberships
Add excessive associations that clutter your listing
List associations unrelated to your business

Examples by Industry

Law Firm

American Bar Association
State Bar Association
American Immigration Lawyers Association
Local Bar Association

Medical Practice

American Medical Association
State Medical Association
Specialty medical societies
Hospital affiliations

Real Estate Agency

National Association of Realtors
State Realtor association
Local Realtor board
Real estate investor groups

Accounting Firm

American Institute of CPAs
State CPA society
National Association of Tax Professionals
Financial planning associations

Restaurant

National Restaurant Association
State restaurant association
Chamber of Commerce
Better Business Bureau

Visibility and Display

Association memberships display on your public listing. You can control visibility:

Setting	Result
Visible	Associations show on your listing
Hidden	Associations section not displayed

To toggle visibility:

Find the visibility control in the Associations section
Toggle between Visible and Hidden
Save your changes

Important Notes

Associations are for display purposes only
They do not affect lead matching algorithms
No verification process—you attest to membership
Keep your list current and accurate
Misrepresenting memberships could harm your reputation

FAQs

Do associations help me get more leads? Associations don't directly affect lead matching, but they build credibility that may influence clients' decisions to contact you.

How many associations should I list? Quality matters more than quantity. List 3-7 relevant, recognizable associations rather than a long list of obscure groups.

Can I list associations I was a member of in the past? Only list current, active memberships. Remove associations when your membership expires.

What if my association isn't well known? Include it if it's relevant to your industry. Add well-known associations too for broader recognition.

Is there verification for associations? No. Unlike licenses, associations are not verified through third-party services. You're responsible for accurate representation.

Should I add the same associations to my Profile and Organization listings? You can. Your Profile might list personal memberships while your Organization lists business-level memberships (e.g., firm membership in the state bar).