Understanding License Verification for Organizations

Quick Answer

License verification uses third-party databases to confirm your professional licenses are valid and active. Verified licenses display a trust badge on your listing, increasing credibility with potential clients and improving your lead matching eligibility.

Overview

Heritage Web partners with third-party verification services to validate professional licenses. When you enable verification, the system checks your license number against official databases. Verified licenses receive a badge that shows clients your credentials have been independently confirmed.

How Verification Works

The Verification Process

You enter your license details (type, number, state)
You toggle Enable Verification to on
Heritage Web sends your information to verification partners
Partners check against official licensing databases
Results return: Verified, Unable to Verify, or Invalid
Verified licenses display a badge on your listing

Verification Statuses

Status	Meaning	Display
Verified	License confirmed active and valid	✓ Verified badge shown
Unable to Verify	Couldn't confirm (database limitations)	No badge, license still displays
Invalid	License not found or expired	Warning shown, affects matching
Pending	Verification in progress	Temporary status

Benefits of Verification

Benefit	Description
Trust badge	Visual indicator that builds client confidence
Lead matching	Verified licenses prioritized in matching
Differentiation	Stand out from unverified competitors
Reduced friction	Clients don't need to verify you themselves

Supported License Types

Verification is available for many professional licenses, including:

Legal: Attorney, Paralegal
Medical: Physician, Nurse, Dentist, Pharmacist
Financial: CPA, CFP, Insurance Agent
Real Estate: Broker, Agent, Appraiser
Construction: Contractor, Electrician, Plumber
Other: Various state-licensed professions

Not all license types support automated verification. If your license type isn't supported, it will still display on your listing without the verified badge.

Step-by-Step Instructions

Step 1: Add Your License

Go to your Organization listing edit page
Navigate to the Licenses section
Click Add License
Enter all required license details

Step 2: Enable Verification

Find the Enable Verification toggle
Switch it to On
Save your changes

Step 3: Check Verification Status

After saving, return to the Licenses section
Check the status indicator next to your license
Verified licenses show a checkmark or badge

Step 4: Troubleshoot if Needed

If verification fails:

Double-check your license number for typos
Verify the issuing state is correct
Ensure your license is currently active
Contact support if the problem persists

Why Verification Might Fail

Reason	Solution
Typo in license number	Double-check and correct the number
Wrong issuing state	Select the correct jurisdiction
License expired	Renew your license, then update
Name mismatch	Ensure name matches licensing records
Database limitations	Some jurisdictions not in verification network
New license	Recently issued licenses may not be in database yet

Verification and Lead Matching

License verification affects lead matching in several ways:

Valid, verified licenses → Full participation in lead matching
Valid, unverified licenses → Participate in matching (verification encouraged)
Expired licenses → May be excluded from relevant matches
Invalid licenses → Excluded from matching until corrected

Important Notes

Verification is optional but strongly recommended
Not all license types support automated verification
Verification checks run periodically to confirm ongoing validity
You must keep license information current for accurate verification
Third-party verification is free—no additional charge

FAQs

Is there a fee for license verification? No. Third-party verification is included at no additional cost.

How long does verification take? Most verifications complete within minutes. Some license types or jurisdictions may take up to 24-48 hours.

What if my license can't be verified? Your license still displays on your listing. It just won't have the verified badge. This may be due to database limitations, not a problem with your license.

Do I need to re-verify when I renew my license? Update your expiration date when you renew. The system will re-verify automatically.

Can clients see my license number? Yes, license details including the number are visible on your public listing. This helps clients verify your credentials.

What verification service does Heritage Web use? Heritage Web partners with industry-standard verification services that connect to state licensing board databases.