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What Purchases Generate Commission

Brandon Austin avatar
Written by Brandon Austin
Updated over 3 weeks ago

What Purchases Generate Commission

Understand all the different types of customer purchases that earn you 30% commission in the Heritage Web Affiliate Program.

Quick Answer

You earn 30% commission on EVERYTHING your referred customers purchase during their first 12 months with Heritage Web. This includes individual lead purchases ($29-$395), monthly or annual sponsor subscriptions ($25/month or $240/year), Pro Bono Unlimited subscriptions ($500+/month), enterprise packages, custom advertising, and any future products Heritage Web launches. There are no exceptions—if they pay Heritage Web, you earn 30%.

Commission-Generating Purchases

Lead Purchases ($29-$395 each)

What They Are

Individual referrals that professionals buy to connect with potential clients who need their services.

Commission Examples

  • $29 basic lead = $8.70 commission

  • $100 standard lead = $30 commission

  • $395 premium lead = $118.50 commission

Earning Potential

Active professionals often buy multiple leads monthly. A customer purchasing 10 leads at $100 each generates $300 in monthly commission for you.

Sponsor Subscriptions

Monthly Sponsors ($25/month)

  • What It Does: Removes login wall, provides 24-hour priority, includes 3 team slots

  • Your Commission: $7.50/month

  • Duration: Up to 12 months of recurring commission

  • Example: 10 referrals with monthly sponsors = $75/month recurring

Annual Sponsors ($240/year)

  • What It Does: Same benefits as monthly, paid annually with 20% discount

  • Your Commission: $72 paid immediately

  • Advantage: Full commission upfront instead of monthly

  • Example: 10 referrals with annual sponsors = $720 immediate commission

Pro Bono Unlimited Subscriptions

Individual Plans ($500+/month)

  • What It Does: Unlimited pro bono case access for professionals

  • Your Commission: $150+/month

  • Target Market: Active attorneys, doctors, therapists

  • High Value: Largest recurring commission per customer

Enterprise Pro Bono ($500-$2,000/month)

  • What It Does: Organization-wide unlimited pro bono access

  • Your Commission: $150-$600/month

  • Duration: Throughout 12-month window

  • Example: Law firm at $1,000/month = $300/month commission

Enterprise Packages

Bulk Listing Creation

  • Typical Pricing: $50-$100 per listing setup

  • Your Commission: 30% of total package

  • Example: 25 attorneys at $75 each = $1,875 package = $562.50 commission

Custom Solutions

  • What's Included: Dedicated support, custom development, API access

  • Pricing: Typically $2,000-$10,000+ per project

  • Your Commission: 30% of entire contract value

  • Payment Terms: May be monthly or one-time

Managed Services

  • Monthly Retainers: $500-$5,000/month

  • Your Commission: 30% monthly throughout window

  • Example: $2,000/month retainer = $600/month commission

Custom Advertising

Banner Advertising

  • Pricing: $100-$1,000/month depending on placement

  • Your Commission: 30% monthly

  • Duration: Throughout 12-month window

Sponsored Content

  • Pricing: $500-$2,500 per campaign

  • Your Commission: 30% of campaign cost

  • Recurring: If customer runs multiple campaigns

Directory Features

  • Premium Placement: $50-$200/month

  • Your Commission: 30% monthly

  • Stacks: With other subscriptions

Understanding the 12-Month Window

How It Works

  1. Day 1: Customer creates account (permanent attribution)

  2. Months 1-12: You earn 30% on ALL purchases

  3. Month 13+: No commission on future purchases

Window Examples

Example 1: Gradual Spender

  • Month 1: Signs up (no purchase) = $0

  • Month 3: Buys first lead ($100) = $30

  • Month 6: Upgrades to sponsor ($25/month) = $7.50/month

  • Month 9: Buys 5 leads ($500) = $150

  • Month 11: Upgrades to annual sponsor ($240) = $72

  • Total Year 1 Commission: $300+

Example 2: Enterprise Client

  • Month 1: 25 bulk listings ($2,500) = $750

  • Month 1: 25 annual sponsors ($6,000) = $1,800

  • Months 2-12: Lead purchases ($1,000/month) = $3,300

  • Total Year 1 Commission: $5,850

Multiple Purchases & Stacking

How Services Stack

Customers often purchase multiple services:

  • Base: Free or sponsor listing

  • Add: Lead purchases as needed

  • Upgrade: Pro Bono Unlimited

  • Expand: Multiple listings/locations

Stacking Example

One customer might have:

  • 3 sponsor listings ($75/month) = $22.50/month commission

  • Monthly lead purchases ($500) = $150/month commission

  • Pro Bono Unlimited ($500) = $150/month commission

  • Total Monthly: $322.50 commission from ONE referral

What Doesn't Generate Commission

Excluded Items

  • Your own purchases (no self-referral)

  • Purchases after 12-month window

  • Refunded purchases (within 60 days)

  • Free services or trials

  • Internal transfers between accounts

Important Clarifications

  • Grace Period Services: No commission during 7-day payment grace

  • Partial Refunds: Commission adjusted proportionally

  • Failed Payments: No commission until payment succeeds

  • Account Credits: Only actual payments generate commission

Tracking Your Commissions

Where to Monitor

  • Basic Overview: Heritage Web Dashboard

  • Detailed Breakdown: Affiliate Portal

  • By Purchase Type: Commission Reports section

  • By Customer: Individual customer view

What You'll See

  • Purchase date and amount

  • Product type description

  • Commission calculation (30%)

  • Status (pending/available/paid)

  • Running totals by category

Maximizing Commission Potential

Focus Areas

High-Value Targets

  • Enterprise Organizations: Bulk purchases + ongoing needs

  • Professional Services: Regular lead buyers

  • Growing Businesses: Expand services over time

  • Multi-Location: Multiple listings needed

Recurring Revenue

  • Push sponsor upgrades (monthly income)

  • Promote Pro Bono Unlimited (high monthly value)

  • Target enterprises (managed services)

  • Build subscription base early

Quick Wins

  • Annual sponsors (immediate $72 commission)

  • Bulk lead purchases (large one-time commissions)

  • Enterprise deals (coordinate with [email protected] first)

FAQs

Is there anything a customer can buy that doesn't give me commission? No. If money goes from customer to Heritage Web during the 12-month window, you get 30%.

Do I earn commission on renewals? Only if the renewal happens within the first 12 months. After that, no commission on any purchases.

What if a customer upgrades from monthly to annual sponsor? You earn commission on the price difference if within 12 months.

How do enterprise commissions work? Same 30% rate, but contact [email protected] BEFORE referring to ensure proper tracking.

Can commission rates change for different products? No. It's always 30% regardless of what the customer purchases.

Next Steps

  • Review your referrals' purchase patterns

  • Identify upsell opportunities

  • Focus on recurring subscriptions

  • Target high-value prospects

  • Track which products convert best

Related Articles

  • Understanding Commission Reports and Sales Cycles

  • Referring Enterprise Clients

  • Payment Schedule & Minimum Threshold

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