What Purchases Generate Commission
Understand all the different types of customer purchases that earn you 30% commission in the Heritage Web Affiliate Program.
Quick Answer
You earn 30% commission on EVERYTHING your referred customers purchase during their first 12 months with Heritage Web. This includes individual lead purchases ($29-$395), monthly or annual sponsor subscriptions ($25/month or $240/year), Pro Bono Unlimited subscriptions ($500+/month), enterprise packages, custom advertising, and any future products Heritage Web launches. There are no exceptions—if they pay Heritage Web, you earn 30%.
Commission-Generating Purchases
Lead Purchases ($29-$395 each)
What They Are
Individual referrals that professionals buy to connect with potential clients who need their services.
Commission Examples
$29 basic lead = $8.70 commission
$100 standard lead = $30 commission
$395 premium lead = $118.50 commission
Earning Potential
Active professionals often buy multiple leads monthly. A customer purchasing 10 leads at $100 each generates $300 in monthly commission for you.
Sponsor Subscriptions
Monthly Sponsors ($25/month)
What It Does: Removes login wall, provides 24-hour priority, includes 3 team slots
Your Commission: $7.50/month
Duration: Up to 12 months of recurring commission
Example: 10 referrals with monthly sponsors = $75/month recurring
Annual Sponsors ($240/year)
What It Does: Same benefits as monthly, paid annually with 20% discount
Your Commission: $72 paid immediately
Advantage: Full commission upfront instead of monthly
Example: 10 referrals with annual sponsors = $720 immediate commission
Pro Bono Unlimited Subscriptions
Individual Plans ($500+/month)
What It Does: Unlimited pro bono case access for professionals
Your Commission: $150+/month
Target Market: Active attorneys, doctors, therapists
High Value: Largest recurring commission per customer
Enterprise Pro Bono ($500-$2,000/month)
What It Does: Organization-wide unlimited pro bono access
Your Commission: $150-$600/month
Duration: Throughout 12-month window
Example: Law firm at $1,000/month = $300/month commission
Enterprise Packages
Bulk Listing Creation
Typical Pricing: $50-$100 per listing setup
Your Commission: 30% of total package
Example: 25 attorneys at $75 each = $1,875 package = $562.50 commission
Custom Solutions
What's Included: Dedicated support, custom development, API access
Pricing: Typically $2,000-$10,000+ per project
Your Commission: 30% of entire contract value
Payment Terms: May be monthly or one-time
Managed Services
Monthly Retainers: $500-$5,000/month
Your Commission: 30% monthly throughout window
Example: $2,000/month retainer = $600/month commission
Custom Advertising
Banner Advertising
Pricing: $100-$1,000/month depending on placement
Your Commission: 30% monthly
Duration: Throughout 12-month window
Sponsored Content
Pricing: $500-$2,500 per campaign
Your Commission: 30% of campaign cost
Recurring: If customer runs multiple campaigns
Directory Features
Premium Placement: $50-$200/month
Your Commission: 30% monthly
Stacks: With other subscriptions
Understanding the 12-Month Window
How It Works
Day 1: Customer creates account (permanent attribution)
Months 1-12: You earn 30% on ALL purchases
Month 13+: No commission on future purchases
Window Examples
Example 1: Gradual Spender
Month 1: Signs up (no purchase) = $0
Month 3: Buys first lead ($100) = $30
Month 6: Upgrades to sponsor ($25/month) = $7.50/month
Month 9: Buys 5 leads ($500) = $150
Month 11: Upgrades to annual sponsor ($240) = $72
Total Year 1 Commission: $300+
Example 2: Enterprise Client
Month 1: 25 bulk listings ($2,500) = $750
Month 1: 25 annual sponsors ($6,000) = $1,800
Months 2-12: Lead purchases ($1,000/month) = $3,300
Total Year 1 Commission: $5,850
Multiple Purchases & Stacking
How Services Stack
Customers often purchase multiple services:
Base: Free or sponsor listing
Add: Lead purchases as needed
Upgrade: Pro Bono Unlimited
Expand: Multiple listings/locations
Stacking Example
One customer might have:
3 sponsor listings ($75/month) = $22.50/month commission
Monthly lead purchases ($500) = $150/month commission
Pro Bono Unlimited ($500) = $150/month commission
Total Monthly: $322.50 commission from ONE referral
What Doesn't Generate Commission
Excluded Items
Your own purchases (no self-referral)
Purchases after 12-month window
Refunded purchases (within 60 days)
Free services or trials
Internal transfers between accounts
Important Clarifications
Grace Period Services: No commission during 7-day payment grace
Partial Refunds: Commission adjusted proportionally
Failed Payments: No commission until payment succeeds
Account Credits: Only actual payments generate commission
Tracking Your Commissions
Where to Monitor
Basic Overview: Heritage Web Dashboard
Detailed Breakdown: Affiliate Portal
By Purchase Type: Commission Reports section
By Customer: Individual customer view
What You'll See
Purchase date and amount
Product type description
Commission calculation (30%)
Status (pending/available/paid)
Running totals by category
Maximizing Commission Potential
Focus Areas
High-Value Targets
Enterprise Organizations: Bulk purchases + ongoing needs
Professional Services: Regular lead buyers
Growing Businesses: Expand services over time
Multi-Location: Multiple listings needed
Recurring Revenue
Push sponsor upgrades (monthly income)
Promote Pro Bono Unlimited (high monthly value)
Target enterprises (managed services)
Build subscription base early
Quick Wins
Annual sponsors (immediate $72 commission)
Bulk lead purchases (large one-time commissions)
Enterprise deals (coordinate with [email protected] first)
FAQs
Is there anything a customer can buy that doesn't give me commission? No. If money goes from customer to Heritage Web during the 12-month window, you get 30%.
Do I earn commission on renewals? Only if the renewal happens within the first 12 months. After that, no commission on any purchases.
What if a customer upgrades from monthly to annual sponsor? You earn commission on the price difference if within 12 months.
How do enterprise commissions work? Same 30% rate, but contact [email protected] BEFORE referring to ensure proper tracking.
Can commission rates change for different products? No. It's always 30% regardless of what the customer purchases.
Next Steps
Review your referrals' purchase patterns
Identify upsell opportunities
Focus on recurring subscriptions
Target high-value prospects
Track which products convert best
Related Articles
Understanding Commission Reports and Sales Cycles
Referring Enterprise Clients
Payment Schedule & Minimum Threshold